Mural logo

Director of Growth

MURAL is a digital workspace for visual collaboration that connects over 75 percent of the Fortune 100.




Icons/design/feather/country/us United States

MURAL is a digital workspace for visual collaboration that connects over 75 percent of the Fortune 100. Teams at global enterprises including IBM, USAA, E-Trade, Intuit, SAP, Atlassian, Autodesk, and GitHub embrace visual collaboration to run more productive meetings and workshops. This leads to a more creative, engaging, and fun way of working together, all in a welcoming, simple-to-use online space.

Headquartered in San Francisco, California, MURAL employs over 500 people around the world. In 2020, MURAL raised $118M in a series B round of financing and are working hard to take MURAL to the next level.


Product-led growth (PLG) is an essential driver of our business, and we are hiring a leader who will blend curiosity, creativity, data and operational knowledge to develop Growth Marketing at Mural. As the Director of Growth, you will work closely with Marketing, Product, Engineering and Analytics leadership to optimize our product-led acquisition, onboarding, and retention across web and in-app experiences. 

You will drive cross-functional alignment and planning framework development to facilitate experimentation and analysis to optimize experiences, increase conversion, and product engagement. Operating as a player-coach, you will drive our PLG strategy in marketing, leading a team to execute plans and experiments across email, web, in-app, and conversational marketing tactics to achieve our growth goals.

In this role you will:

  • Lead the team that is responsible for online conversion from acquisition to trial to paid customer. 

  • Develop and maintain programs and messaging across platforms to optimize the conversion points throughout the acquisition and in-app experience.

  • Partner closely with Product, Operations, and Analytics on organization growth strategy, experimentation and testing, and aligned reporting. 

  • Achieve online revenue target, trial, and online user KPIs while improving onboarding and lifecycle experience through experimentation.

  • Drive strategy for analysis and instrumentation across e-mail, drift, intercom and other technology for programmatic personalization 

  • Participate in a cross-functional Growth Squad that spans marketing and product.

  • Work closely with digital, demand, customer lifecycle, and product marketing to align growth strategy with our inbound and outbound marketing programs - focusing on decreasing customer acquisition costs and increasing acquisition, retention and expansion of our online business. 

  • Guide and grow the growth marketing team, establishing clear priorities and working closely with cross-functional leaders to maintain alignment and resourcing for the growth team.


  • 7-10 years of performance or growth marketing experience for PLG or SaaS companies - experience with a high-growth online trial and purchasing motion is essential. 

  • Proficient in product analytics, in-app messaging and conversational marketing tools (Heap, Intercom, Drift are all a plus) and strong ability to learn new tools and technology

  • Experience managing a team, 

  • Strong Salesforce and Marketing Automation experience (Marketo is a plus)

  • Analytical acumen and experience using tools like Tableau or PowerBI to report on performance

  • Proven program and project management skills

  • Strong interpersonal, organizational, and collaboration skills

  • Excellent communication skills, including reading, writing, and speaking to a wide range of needs and audiences

  • Understanding of marketing functions in a B2B environment (i.e., field marketing, digital marketing, etc.)

  • Ability to work successfully with little guidance and comfort navigating ambiguity

  • Cross-culturally aware and sensitive to working with global teams

Ideally you have...

  • When choosing between visual and text, you choose visual.

  • Expertise with Asana project management


In addition to being part of our quest to help people empower their imagination, we offer:

  • Competitive salary and benefits

  • Flexible working hours

  • Ability to work remotely

  • Flexible time off

  • A phenomenal learning environment for you to develop


We bring people to our team that care about our mission to inspire and connect creative people globally, and who feel aligned with our values:

  • Make others successful

  • Adapt to thrive

  • Play to wow

  • Think global

  • Experiment like an owner

Practicing equality through imagination work.

MURAL is committed to creating diverse and inclusive workspaces where people can make a positive impact on the world and share their vision of how they achieve it. We are dedicated to working alongside multiple communities to help build this dream and bring it to life. 

About this role

December 16th, 2021

June 22nd, 2021

Full Time

To apply, you must have a permit to work in this country.
Icons/design/feather/country/us United States
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About Mural

Learn about Mural and their company culture.

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MURAL is on a mission to inspire and connect imagination workers globally. Join our team of talented, passionate teammates as we scale visual collaboration around the world.

Help us transform work through visual collaboration

We’re building a next generation digital workspace for visual collaboration, helping modern teams put imagination to work to understand problems and solve challenges together, from anywhere.

2020 has seen visual thinking and remote collaboration go mainstream, and we recently raised a $118M Series B to bring MURAL to organizations around the globe. We’re looking for talented, passionate teammates to join us as we scale visual collaboration.

Named one of Inc. Magazine’s fastest growing companies, MURAL is used by 4,000+ customers worldwide and 50% of the Fortune 100. Enterprises such as IBM, Autodesk, Intuit, GitHub, and Atlassian each have up to tens of thousands of MURAL members collaborating with the product each month.

Meet our team of imagination workers

We’re a global team of 250+ imagination workers with roots in Buenos Aires, a second headquarters in San Francisco, and teams spread across the US, Europe, the UK, Australia, and beyond. MURAL has been remote-first since the start, and we embrace open-mindedness, cultural awareness, and the diversity of our teammates and customers.

We value creativity, transparency, thinking globally, and playing to win all while having fun. Together, we can transform the future of work through visual collaboration.

Tech stack

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