Product Marketing Manager, Fashion & Fitness Marketing

The ideal candidate is a fast-thinking, data-driven marketer who thrives in high-pressure, performance-focused environments. They should possess a unique blend of analytical expertise and creative intuition, seamlessly balancing real-time performance optimizations with a deep understanding of consumer trends and shopping behavior. If you have a track record of delivering best-in-class search marketing performance during high-demand retail moments and are excited by the challenge of scaling impact, this is the role for you.

BASIC QUALIFICATIONS

• 4+ years of professional non-internship marketing experience
  - Experience using data and metrics to drive improvements
  - Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
  - Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
  - Experience managing and measuring marketing performance in various channels

PREFERRED QUALIFICATIONS

• Experience managing external partners to develop marketing programs
• Experience presenting ideas to various levels of an organization to gain support for initiatives

Key job responsibilities

• Lead strategic execution for high-velocity retail events, including Prime Day and Holiday, ensuring Fashion and Fitness categories maximize traffic, conversion, and revenue impact.
• Develop playbooks for rapid optimization and real-time adjustments, enabling agile marketing execution that captures shifting consumer demand during peak shopping periods.
• Collaborate with cross-functional teams to secure premium placements, amplify promotional messaging, and ensure seamless integration across merchandising, creative, and marketing channels.
• Design, execute, and optimize Paid Search strategies to drive efficient and scalable customer acquisition across fashion and fitness categories.
• Build the strategic roadmap for scaling new brands to Amazon in the Fashion and Fitness categories that integrate data-driven performance marketing with trend-sensitive creative execution.
• Build excellent working relationships with offsite channel teams, incorporating key priorities to their roadmaps.