Launch PotatoLP

Senior Product Designer, CRO

Launch Potato is a technology-first publisher, connecting advertisers to consumers.

Launch Potato

Employee count: 51-200

Canada only
Apply now


Launch Potato is a digital media company with a portfolio of brands and technologies. As The Discovery and Conversion Company, Launch Potato is a leading connector of advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase.

The company is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries. Launch Potato's success comes from a diverse, energetic culture and high-performing, entrepreneurial team. As a result, the company is always looking for like-minded teammates and partners.


Imagine a role where your design skills could directly influence business outcomes and improve customer lives. Join us as a senior performance driven product designer, where every design choice you make has the potential to increase revenue and enhance user satisfaction. This position requires a blend of creativity and analytical skills to craft user experiences that are not just functional and appealing but optimized for conversion and customer engagement. Be at the forefront of transforming user interactions into business success surpassing Conversion Rate Optimization (CRO) goals.

Achieving success in this position will stem from your expertise in data-driven UI & UX design, mobile design, branding, and online marketing/advertising. Your role involves developing inventive and responsive design solutions for both mobile and web products, emphasizing optimization for conversions. You will contribute to the entire life cycle, spanning from initial sketches and conceptual wires to high-fidelity designs, prototypes, and through to development and implementation. You need to be proactive, someone who isn’t given tasks to execute but finds solutions to problems or opportunities themselves to test and optimize. Collaborating closely with the product team and cross-functional groups, your focus will be on consistently enhancing and optimizing UX to maximize conversion rates and achieve specific goals within the funnel.


  • Creating end to end user experiences that convert, are intuitive, responsive, and scalable.
  • Owning the process; initial ideation -> stakeholder presentations -> engineering hand-off -> A/B iterative testing and optimization.
  • Uncovering insights, identifying opportunities and requirements, and presenting them to both peers and leadership.
  • Initiating experiments, assessing their performance, and collaborating with the engineering to iterate and implement tests or features.
  • Utilizing data and user testing to make informed decisions and clearly communicate them to stakeholders.
  • Proactively finding areas of improvement in both normal UX and CRO across our various verticals.
  • Identifying process/strategy improvements within the team and acting on them with minimal prompting.
  • Collaborating with team members, mentoring others, and creating unity within the product/engineering team and cross-functionally with stakeholders.
  • Proactively diving into our data to uncover UX insights that enable our teams to drive performance increases for various metrics (i.e., revenue per session, CRO, etc.).


  • Industry Experience: Minimum of five years in performance marketing or lead generation, with a proven track record of driving successful marketing campaigns.
  • Design Expertise: Proficient in UI/UX design, using tools such as Figma, Sketch, and Adobe Creative Suite, focused on creating data-driven, conversion-optimized user experiences.
  • Technical Proficiency: Hands-on experience with HTML, CSS, and JavaScript, along with familiarity with UX/UI platforms, wireframing, and prototyping technologies.
  • Analytical Skills: Strong capability in using data and metrics like CRO to inform design decisions, experienced with BI tools like Looker, Tableau, or PowerBI.
  • Collaborative Skills: Experienced in working directly with engineers/developers, comfortable with design presentations, engineering handoffs, and adept at providing and receiving feedback.
  • Communication: Able to clearly articulate thought processes and tailor conversations to different audiences, ensuring clarity and understanding across departments.
  • Project Management: Familiar with project management/task management platforms like Asana, Jira, or similar tools, demonstrating strong organizational and leadership skills.
  • Testing and Optimization: Knowledgeable and practiced in iterative A/B split testing and applying insights to improve product design and functionality.

Want to make your impact in a profitable, high-growth company? Apply now!

Since day one, we've been committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion.

We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

Elevate your application

Let our AI craft your perfect cover letter and align your resume to this job's criteria.

By using our AI tools, you consent to sharing your profile with our AI partner for this purpose.

Apply now

Please let Launch Potato know you found this job on Himalayas. This helps us grow!

Apply now

About the job

Apply before

Jul 15, 2024

Posted on

May 16, 2024

Job type

Full Time

Experience level


Location requirements

Hiring timezones

Canada +/- 0 hours

About Launch Potato

Learn more about Launch Potato and their company culture.

View company profile

Launch Potato is a technology-first publisher, connecting advertisers to consumers.

South Florida's fastest-growing startup studio leveraging data, science, and fun to build awesome, profitable digital companies.

Launch Potato owns and operates a portfolio of, category-leading, direct-to-consumer brands that attract millions of users.

The company was founded by four young and extremely ambitious entrepreneurs with a proven track record of building highly scalable, successful digital businesses from the ground up.

While Launch Potato headquarters are in vibrant downtown Delray Beach, Florida, we have a unique international team across several countries. We have been a pioneering advocate of remote work, and our success comes from our diverse, energetic culture and high-performing, entrepreneurial team. We're bootstrapped and have taken no external investment.

Launch Potato believes in building teams who can solve complex problems using smart marketing, excellent engineering, data science, and fun! We're always looking for like-minded teammates and partners.

Employee benefits

Learn about the employee benefits and perks provided at Launch Potato.

View benefits

Company retreats

2 annual retreats with global team.

Healthcare benefits

Subsidized medical & free dental insurance

Learning and development budget

Training and personal development to grow your skills.

Life insurance

We'll cover your life insurance so you don't have to worry.

View Launch Potato's employee benefits
Claim this profileLaunch Potato logoLP

Launch Potato

View company profileVisit

Similar remote jobs

Here are other jobs you might want to apply for.

View all remote jobs

94 remote jobs at Launch Potato

Explore the variety of open remote roles at Launch Potato, offering flexible work options across multiple disciplines and skill levels.

View all jobs at Launch Potato

Remote companies like Launch Potato

Find your next opportunity by exploring profiles of companies that are similar to Launch Potato. Compare culture, benefits, and job openings on Himalayas.

View all companies

Find your dream job

Sign up now and join thousands of other remote workers who receive personalized job alerts, curated job matches, and more for free!

Sign up
Himalayas profile for an example user named Frankie Sullivan