Kraken is seeking a Senior Social Media Specialist to own and scale social + community for xStocks globally. The role will involve creating engaging content, growing a global audience, and managing community participation. The successful candidate will have 5-8+ years of experience in social/content roles, a strong understanding of content performance on social media platforms, and a good grasp of crypto and financial markets.
Requirements
- 5–8+ years in social/content roles (crypto, fintech, or consumer tech helps)
- Strong understanding of how content actually performs on X, TikTok, IG. Not just how it looks but what audience likes to see and engage with
- Good grasp of crypto + financial markets, and the ability to simplify them
- Experience building and managing communities (bonus if you’ve worked with gamified systems like points/rewards)
- Strong storytelling instincts. You know how to make things click
- Able to create content end-to-end (writing + scrappy visuals when needed)
- Comfortable working cross-functionally and moving fast
- Experience with localisation across markets is a plus
- Data-aware. You track what works and adjust quickly
- Uses AI tools to move faster (not as a crutch, but as leverage)
- Self-directed, responsive, and comfortable in a high-velocity environment
- Actually plugged into crypto Twitter / market conversations
