AIRNEX - Marketing Lead

Lead the marketing function for a fast-growing, sustainable eCommerce brand

$4,000–$4,500/month + bonus | Full-time | Fully RemoteClick here to watch a video from Gianmarco, the founder and CEO of AIRNEX.

Hi! I'm Gianmarco, founder of AIRNEX.

I've been running ecommerce businesses for the past 10 years, starting out in Shanghai, where I spent the first 6 years of my career.

I'm also the host of The Seller Process podcast and have spoken at several Amazon conferences.

Today, I lead a team of nine, working to build AIRNEX into an internationally recognized brand leader in eco-friendly home & kitchen products.

AIRNEX is a fast-growing multi-channel brand creating sustainable consumer products that help people make better everyday choices. Our mission is simple: help people make small, meaningful changes that add up to a big impact for the planet.

We’re passionate about sustainability and love working with people who share that passion. We’re growing fast, and our products are now sold on marketplaces like Amazon and Walmart, as well as our web store, and in 500+ brick-and-mortar stores.

If you thrive on building from scratch and want real ownership inside a growing business, this could be the perfect fit.

We’re now looking for a Marketing Lead to take ownership of our DTC marketing function across Shopify, TikTok Shop, Social Media, Email, PR, Affiliates, and Campaigns.

We’re looking for someone who can build the systems, bring structure to the function, and help turn marketing into a more consistent, data-driven growth engine.

This is not a narrow channel specialist role. TikTok Shop will be one of your first major projects, but we’re looking for someone broader than that — someone who understands DTC/eCommerce marketing, can connect the dots across channels, and is comfortable being both strategic and hands-on.

If you’re a smart, commercially-minded marketer who loves building things from scratch, getting into the numbers, using AI practically, and making marketing more organised, measurable, and effective, this could be a great fit.

This is a key hire. There's a clear path to grow into a Head of Marketing role over the next 12–24 months as the business scales.

In this role, you will:

🚀 Lead overall marketing strategy across Shopify DTC, TikTok, Social Media, Email, PR, and Affiliate programs

🤝 Coordinate the marketing team, guide and unblock the existing email and content marketer, plus the Affiliate Marketing Manager and Social Media Manager we'll hire after this role

📱 Own TikTok Shop end to end, including listings, SEO, content briefs, conversion optimisation, and weekly performance review

🛠 Build systems and processes from scratch, including content calendars, briefs, reporting dashboards, creator workflows, and campaign planning

🎯 Plan and run integrated cross-channel campaigns for launches, seasonal pushes, and retention initiatives with clear KPIs and post-mortems

📊 Deliver weekly performance reporting to the founder

💡 Support the development of the marketing team as we grow

This is a full-time remote role with flexible hours.

Requirements

To be successful in this role, you need:

✅ 4-5 years in DTC or ecommerce marketing with proven multi-channel results

✅ Strong grasp of the full marketing stack, including paid social, organic social, email and CRM, creator and affiliate, CRO, and analytics
✅ Strong commercial thinking - you care about numbers, outcomes, and actual business impact

✅ Hands on and strategic, comfortable with both execution and high-level planning

✅ Coordinator instinct, naturally pull people together, set briefs, and keep work moving without micromanaging

✅ AI-fluent, actively use AI tools to accelerate research, copywriting, analysis, and process design

✅ Self-starter who builds systems where none exist

✅ Excellent written and verbal English

Brownie points for:

⭐ TikTok Shop experience

⭐ Interest in sustainable consumer products

⭐ Experience managing or mentoring junior marketers

Who you are

You're smart, fast-learning, and genuinely obsessed with marketing - comfortable across channels rather than locked into one.

You don’t need everything handed to you. You’re comfortable figuring things out, researching what you don’t know, testing ideas, and turning messy situations into clear plans.

You build systems instinctively, coordinate people without micromanaging, and move between hands-on execution and strategy with ease. You're AI-fluent in practice, not just in claim.

Direct, low-ego, and focused on getting things done. You say what you think, and you care about specifics - real numbers and real outcomes over vague plans.

Benefits

What’s in it for you?

💰 $4,000–$4,500 per month, plus performance-based quarterly bonuses and annual salary increase based on performance*

🌍 Full-time, fully remote

🏖 Unlimited paid holidays

📚 Access to educational materials purchased by the company, plus coaching calls with Gianmarco

📖 Reimbursement of up to one personal development book per month

✈️ Annual in-person meeting for team members who have been with the company one year or more

• Please note that this is a gross salary and that you are responsible for any tax-related procedures in your country of residence. We kindly ask you to apply only if you are happy to work remotely as an independent contractor.

This is our typical hiring process - occasionally, it may include extra steps.

For this role, JobRack is partnering with the company to find their next hire. We’ll handle all the screening and testing, so they see only the best-fit candidates - like you!

🔍 How to shine

• Read the role details carefully.

• Submit a thoughtful, high-quality application.
  • Stay responsive - we’ll keep you updated at every stage.

✨ Important notes
• Apply only through JobRack; please don’t contact the company directly.
• We expect a respectful hiring experience - any disrespect means instant disqualification.
• This is a full-time, primary role (no freelancing or second jobs).

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