Instawork logo

Director of Marketing

Instawork is a mission-driven (and fast growing) company looking for top talent to help us scale our labor marketplace.




Instawork is a mission-driven (and fast growing) company looking for top talent to help us scale our labor marketplace. Our team is composed of talented and dedicated individuals who are passionate about creating economic opportunity for businesses and skilled hourly professionals. Our headquarters is in San Francisco, with hub cities across the U.S., Canada, and India. Our company values are our North Star, guiding us as we craft impactful products and to be extraordinary colleagues to each other. 

We have been fortunate to be funded by some of the greatest technology investors supporting us on this journey, including: Benchmark (Bill Gurley), Greylock Capital, Y Combinator, and many more. Leveraging our accelerating growth, we will continue to grow our team and to expand globally in order to revolutionize the labor market.

To be successful in this role, you’ll need experience building and executing marketing strategies from scratch for a variety of B2B and B2C products, a high degree of comfort with ambiguity, and the ability to balance strategic work with rolling up your sleeves to execute.


  • Lead and manage a full-funnel marketing team focused on EITHER business growth (b2b) or our professional working community (b2c)

  • Define and execute overall marketing strategy, including overall product positioning, customer segmentation, demand generation, and product marketing

  • Build measurable marketing campaigns and benchmark criteria to measure and continually improve the efficiency and effectiveness of marketing programs

  • Lead adoption and go-to-market strategies, including ongoing marketing campaigns, to deliver against outcomes and achieve business goals

  • Partner closely with different teams to achieve big meaty goals.

  • Create and execute communications strategies tailored to appropriate audiences, including in-product messaging, website content, social channels, launch material, emails, education materials, etc.


  • 8+ years of relevant marketing experience with a successful track record of leading and managing a marketing team within well-regarded and branded technology companies

  • Previous startup to growth stage company experience ($0M to $100M+)

  • Strategic thinker that can build innovative marketing campaigns, combined with the tactical ability to execute

  • Superior verbal and written communication skills and presentation ability. Must be able to demonstrate a strong body of work

  • Excellent interpersonal and organizational skills, detail orientation. Ability to meet tight deadlines and multitask

  • Analytical and data driven orientation

  • Ability to be both a leader and hands-on "doer"

  • Humble, pragmatic, and down to earth orientation

Instawork Values

  • Bias for Action -- We are a growing team and an evolving product. We want a team of do’ers to drive the company forward, even if it means making decisions with incomplete information or being wrong.

  • Act Like an Owner -- Treat this company as though it is your own. Execute on the fundamentals, and act creatively to drive growth. Your ability to drive impact in any part of our company is only limited by your courage and conviction, not your job title.

  • Always Be Learning -- We are changing an entire industry. We strive to learn from each other and get better each day, week, and month, so that our team’s learnings can compound and we can all improve, together.

  • Empathy, Trust, Candor -- Empathy for our business partners and professionals means we put ourselves in their shoes. Empathy for our colleagues means we are always upfront and honest with each other, which comes from trust.

Founded in 2016, Instawork is the leading flexible staffing solution for local, hourly professionals. Its digital marketplace connects thousands of businesses and more than one million workers in the U.S., filling a critical role in local economies. Instawork helps businesses in food & beverage, hospitality, and warehouse/logistics industries fill temporary and permanent job opportunities in more than 25 U.S. markets. For more information visit

We value diversity on our team and firmly believe Instawork is stronger when we hire people who make their own unique contributions to our culture. We welcome all applicants and encourage candidates from underrepresented backgrounds to apply. 

To learn more about our company values, please visit:

About this role

February 6th, 2022

January 7th, 2022

Full Time

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About Instawork

Learn about Instawork and their company culture.

View company profile

Online platform that connects hospitality businesses and professionals.

At Instawork our vision at Instawork is to create economic opportunity for local businesses and professionals, globally.

Instawork is the on-demand staffing app for hospitality gigs. We quickly and reliably match businesses with nearby qualified workers. We’re excited to enable our Professionals, a new generation of the emerging, diverse workforce, to be a part of the growing gig economy.

Tech stack

Learn about the technology and tools that Instawork uses.

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Sumir Meghani

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