DSP Advertising Strategist

The DSP Advertising Strategist works under general supervision to plan, execute, and optimize programmatic advertising campaigns through Amazon DSP on behalf of US-based e-commerce clients. This role is responsible for managing audience targeting, campaign performance, budget pacing, and delivering data-driven insights to drive brand awareness and conversion for clients across a variety of product categories.

Requirements

• Develops, launches, and manages Amazon DSP campaigns including display, video, and audio ad formats for assigned client accounts
• Builds and refines audience segments leveraging Amazon first-party data, lifestyle segments, in-market audiences, and retargeting strategies
• Monitors campaign delivery, pacing, and performance daily; makes proactive optimizations to bids, budgets, creatives, and targeting
• Analyzes DSP reporting data to generate actionable insights and client-facing performance reports
• Collaborates with internal teams to align DSP campaigns with full-funnel advertising and listing strategies
• Conducts audience and competitive research to identify new targeting opportunities and campaign strategies
• Maintains organized campaign documentation and reporting templates in accordance with department standards

Benefits

• Remote Work
• Growth Opportunities
• Innovative Culture