The DSP Advertising Strategist works under general supervision to plan, execute, and optimize programmatic advertising campaigns through Amazon DSP for US-based e-commerce clients. This role is responsible for managing audience targeting, campaign performance, and delivering data-driven insights to drive brand awareness and conversion.
Requirements
- Develops, launches, and manages Amazon DSP campaigns for assigned client accounts
- Builds and refines audience segments to maximize campaign performance
- Analyzes DSP reporting data to generate actionable insights and client-facing performance reports
- Collaborates with internal teams to align DSP campaigns with full-funnel advertising and listing strategies
- Conducts audience and competitive research to identify new targeting opportunities and campaign strategies
- Maintains organized campaign documentation and reporting templates
- Establishes and maintains collaborative relationships with internal teams
- Acts as a technical resource for colleagues on DSP strategy, audience architecture, and programmatic best practices
Benefits
- Remote work from anywhere
- Growth opportunities to shape role and grow with the company
- Innovative culture that leverages data to solve challenges and drive success
