DSP Advertising Strategist

The DSP Advertising Strategist works under general supervision and follows company and department policies and procedures to plan, execute, and optimize programmatic advertising campaigns through Amazon DSP on behalf of US-based e-commerce clients. This role is responsible for managing audience targeting, campaign performance, budget pacing, and delivering data-driven insights to drive brand awareness and conversion for clients across a variety of product categories.

Requirements

• Develops, launches, and manages Amazon DSP campaigns including display, video, and audio ad formats for assigned client accounts
• Builds and refines audience segments leveraging Amazon first-party data, lifestyle segments, in-market audiences, and retargeting strategies to maximize campaign performance
• Analyzes DSP reporting data including impressions, reach, frequency, DPVR, ATCR, and ROAS to generate actionable insights and client-facing performance reports
• Collaborates with Sponsored Ads (SPP) strategists, content managers, and account managers to align DSP campaigns with full-funnel advertising and listing strategies
• Partners with creative teams to brief and review display ad creatives, ensuring brand consistency and optimization for click-through and conversion
• Maintains organized campaign documentation, naming conventions, and reporting templates in accordance with department standards
• Acts as a technical resource for colleagues on DSP strategy, audience architecture, and programmatic best practices

Benefits

• Remote Work: Work from anywhere—our team is global, and we value work-life balance.
• Growth Opportunities: As a key player you’ll have the chance to shape your role and grow with us.
• Innovative Culture: Join a team that is passionate about leveraging data to solve challenges and drive success in a rapidly evolving market.