hims & hers logo

CRM Marketing Manager

Hims and Hers offers a modern approach to health and wellness.

hims & hers

Icons/design/feather/users

51-200

Hims and Hers offers a modern approach to health and wellness. Our mission is to eliminate stigmas and make it easier for people to access care and treatment for the conditions that impact their daily lives. That starts with creating an open and honest culture of care that is accessible for everyone, no matter who you are or where you live. Since launching in November 2017, we’ve raised over $200MM in funding and are one of the fastest growing direct-to-consumer brands in history.

We’re looking for a CRM Marketing Manager to be at the heart of our fast-paced marketing team. The position involves day-to-day hands-on creation, execution and optimization of email campaigns in our email service provider, Braze. This person is passionate about the end-to-end customer journey. They will lead strategic planning and execution of campaigns to optimize customer conversion, retention, and monetization focused on the Sexual Health vertical. This role reports to the Associate Director of Retention Marketing.

Responsibilities: 


  • Ownership of the day-to-day, hands-on execution of all things email & SMS lifecycle marketing (pulling audiences, segmenting, inputting copy, and updating code) in our ESP, Braze
  • Ensure high quality and error free implementation, testing and QA of email marketing campaigns
  • Continuously conduct A/B tests and analyze results to garner insights to improve retention, conversion rate, and customer loyalty
  • Create A/B testing roadmap (subject line, content, time of day, content, landing pages channel, frequency), iterating and improving upon existing and new initiatives
  • Guide email segmentation, targeting, and contact strategies (e.g. cadence & frequency) to maximize conversion rate, cross sell purchase rate and LTV/CAC
  • Develop strategic approaches on targeting and segmenting audiences, coordinating customer lifecycle campaigns, and helping drive our growth goals with creativity
  • Translate business goals and opportunities into quarterly marketing plans, with the ability to self-manage your performance versus targets
  • Be a subject matter expert in the customer journey for Sexual Health understanding motivations/blockers/opportunities in partnership with analysts, researchers, and cross-functional partners
  • Own creative briefing process and post-campaign reporting
  • Any other duties assigned from time to time

Experience & Skills: 


  • 3+ years of experience in email marketing, e-commerce experience
  • Bachelor’s degree
  • Experience with Braze, Iterable, Marketo or similar marketing automation platform
  • Excellent organizational skills, attention to detail, ability to multitask, ability to manage deadline,  and prioritize
  • Analytical skills - comfortable with basic A/B test design & analysis 
  • Content strategy - can work with designers to whip up creative concepts and copy for email marketing campaigns 
  • Strong desire and curiosity to learn, continuously improve and expand skills
  • Entrepreneurial spirit - stays up to date on competition and trends, and brings new ideas to the table constantly

Preferred Experience & Skills:


  • DTC-subscription business a plus

We are focused on building a diverse and inclusive workforce. If you’re excited about this role, but do not meet 100% of the qualifications listed above, we encourage you to apply.
Hims is an Equal Opportunity Employer and considers applicants for employment without regard to race, color, religion, sex, orientation, national origin, age, disability, genetics or any other basis forbidden under federal, state, or local law. Hims considers all qualified applicants in accordance with the San Francisco Fair Chance Ordinance.

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About hims & hers

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Hims and hers offers a modern approach to health and wellness. Our mission is to eliminate stigmas and make it easier for people to access care and treatment for the conditions that impact their daily lives. That starts with creating an open and honest culture of care that is accessible for everyone, no matter who you are or where you live. Since launching in November 2017, we’ve raised over $200MM in funding and are one of the fastest growing direct-to-consumer brands in history.

Trusted. Fda-approved, medical-grade products that are personally recommended by our top-notch medical team. 

Easy. Taking care of yourself doesn’t need to involve a doctor’s waiting room. You can access our products online from the comfort of your room and, while you’re at it, ship directly to your door. 

Affordable. You save big - all of our products are up to 80% less than what’s currently offered over the counter or through your local pharmacy.

Careers at hims & hers

Hims & Hers is a health and wellness e-commerce brand dedicated to making healthcare accessible for everyone, regardless of gender, age, insurance status, or location. Since launching in November 2017, we’ve raised more than $200 million in venture capital funding and have become one of the fastest growing direct-to-consumer brands in history.

Our mission is to make it easier for people to access care and treatment for the conditions that impact their day-to-day lives, whether that involves finding the right birth control, addressing hair loss or skin care issues, or treating low libido. For certain issues, we provide our customers with easy access to medical professionals. Our telemedicine consultations help our customers obtain prescriptions for branded or generic Viagra (sildenafil) and other erectile dysfunction medications, generic Propecia (finasteride) to treat male pattern baldness, 10 forms of oral birth control pills, and Addyi (flibanserin) for female hypoactive sexual disorder, among other prescription treatments. We also offer a growing range of non-prescription products for women’s and men’s wellness.

We’re searching for talented, high-performing, and passionate people to join our growing team! We’re focused on building a diverse and inclusive workforce. If you’re excited about a role at Hims & Hers, but do not meet 100% of the qualifications listed above, we encourage you to apply. We look forward to hearing from you!

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