Gusto logo

Principal Product Designer

Gusto

Job description

As an all-in-one provider of payroll, benefits, and HR, we want to make it easy for any business to be an amazing workplace. As a design team, we craft simple, delightful product experiences that help over 100,000 small businesses make this a reality.

As a Principal Product Designer, you'll take ownership of a large area of the Gusto Benefits product. You’ll be involved in the entire product development process from strategic planning and visioning, to end-to-end thinking, to creating intuitive designs and launching meaningful experiences. 

Gusto is first and foremost customer-driven. We take pride in making informed decisions based on customer research and data while balancing short and long term technical decisions. If you are a strategic customer advocate who enjoys complex problems and improving customer experiences, we’d love to hear from you! 

Here’s what you’ll do day-to-day:


  • Make the vision for your product area come to life through strategic thinking and compelling storytelling 
  • Identify, deeply understand, and solve complex problems to address key customer needs
  • Partner with PMs, engineers, and copywriters across the company to oversee user experience for products and features from conception to launch
  • Advocate for our customers and use research to inform design solutions
  • Be a partner in contributing to high-level strategic decisions with team leaders
  • Provide and seek feedback from other designers to always push the bar for quality

Here’s what we’re looking for:


  • Strategic thinker who has experience working across the entire customer journey
  • Strong communicator, collaborator, and advocator 
  • Experience designing and shipping complex products founded in data and customer insights
  • Extensive generative and evaluative research experience
  • Strong design craft; the desire and ability to mentor other designers and elevate design at Gusto
  • Ability to work at different altitudes; strategic visualizations to detailed user flows and design specs
  • Experience balancing long-term design goals with an Agile-based iterative approach 
  • Passion for Gusto’s mission and the impact we can have on the world
  • Service and/or growth design mindsets a plus
  • Systems thinker and an eye for process improvement a plus

About Gusto


Our customers come from all walks of life and so do we. We hire people from a wide variety of backgrounds, not just because it’s the right thing to do, but because it makes our company stronger. If you share our values and our enthusiasm for small businesses, you will find a home at Gusto. 

Gusto’s mission is to create a world where work empowers a better life. By making complicated, impersonal business tasks simple and personal, Gusto is reimagining HR, payroll, and benefits for over 100,000 companies nationwide. Gusto has offices in San Francisco, Denver, and New York, and the company’s investors include Google Capital, General Catalyst, Kleiner Perkins Caufield & Byers, as well as the founders of Instagram, Stripe, Nest, PayPal, Yelp, Dropbox, and Eventbrite, among others.

Gusto is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic. Gusto considers qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gusto is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at [email protected] 

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About this role

Apply before

May 29th, 2021

Job posted on

November 8th, 2020

Job type

Full Time

Hiring timezones

Gusto is hiring for this role in the following timezones:

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Primary industry
Company size

1,001-5,000

Founded in

2011

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About the company

Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes our company stronger...
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