Paid Search Specialist (Google) +300USD Sign On Bonus*

GrowthAssistant is looking for an experienced Paid Search Specialist to take ownership of our client's paid search strategy.

Offer range: PHP 70,000- 80,000/mo

The Benefits:

• 100% Work From Home
• Attendance, Performance, and Referral Bonuses
• Paid Holidays (US) and Paid Time-offs
• Health Insurance
• Continuous Learning and Development
• Bi-weekly salary payout
• Work-Life Balance

Core Tasks:

• Work with the Paid Search Manager to launch and optimize Google and Bing ad campaigns (Search, Display, Performance Max, Shopping, and Demand Gen)
• Set up and manage new campaigns, run weekly A/B tests, and experiment with creatives, targeting, and landing pages to improve performance
• Research and optimize keywords following paid search best practices
• Gather ad content, copy, and assets from internal marketing teams
• Track and adjust ad spend daily, weekly, and monthly to stay on budget and meet performance goals
• Troubleshoot and resolve Google/Bing Ads and Merchant Center policy or account issues
• Perform regular account maintenance tasks (keyword analysis, geographic and placement optimization, feed uploads, conversion tracking audits, etc)
• Analyze data and report on performance metrics like ROAS, CAC, CTR, CPC, and Conversion Rate to identify optimization opportunities
• Create and maintain campaign reports in Google Sheets using Funnel.io (charts, graphs, pivot tables, formulas, etc)
• Communicate proactively with the team via Slack, Asana, email, and video calls

Must-Haves:

• 2+ years of Google Ads experience with Search, Performance Max (PMax), and Google Shopping campaigns
• Experience managing multiple clients concurrently, either at an agency or through an organization with multiple brands
• Understanding of and experience in calculating ROAS, CTR, CPC, CAC, and other important paid media KPIs and metrics
• Experience building reports in Excel and Google Sheets to show paid media trends in real time, and over time across campaigns
• Expertise is understanding Google Ads data and making recommendations to internal team members and clients on what is and is not working, and then adjusting campaigns & ads accordingly
• Proactive daily communication through Slack/IM, email, and video calls
• Proven success partnering with .US.-based clients in past roles
• Ability to work EST or PST hours

• Funnel.io experience
• Bing Ads and/or Youtube (Demand Gen) ads experience
• Health and wellness or other industry experience that requires compliance adherence within Google ads via legitscript or G2 certification

APPLICATION PROCESS: Initial Interview - Eskills Assessment - GA Final Interview - Client Review/Interview


*FOR PH candidates only