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Fredley Group of CompaniesFC

Brand/Marketing Manager (Food and Beverage)

Fredley Group of Companies is a Philippine-based master franchise collection founded in 2014 by Avin Ong, operating over 250 restaurants and cafés across 9 brands including Macao Imperial Tea, Nabe, and Kenangan Coffee.

Fredley Group of Companies

Employee count: 201-500

Philippines only

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Building a brand strategy means building a unique story and customer experience—something that connects them with a company and its products and fosters loyalty over time.

ABOUT THE ROLE:

BRAND/MARKETING MANAGER
is responsible for overseeing any aspect of marketing related to a company’s brand, and ensuring that all branding decisions ultimately result in stronger sales. To achieve that alignment, brand managers tend to work with multiple areas of marketing, like research, content, social, and design.

As a Brand/ Marketing Manager you may be responsible for:

  • Conducting market research
  • Analyzing data for trends, insights, and information
  • Advising multiple teams on branding strategy
  • Communicating with marketing teams to ensure brand alignment
  • Managing projects through various stages of development
  • Managing budgets to support branding efforts
  • Maintaining relationships with company stakeholders
  • Developing and implementing marketing plans, policies and strategies according to organizational goals and market demands
  • Designing promotional activities and events for marketing products and services
  • Gathering and analyzing data involved in marketing campaigns and activities
  • Planning a budget, evaluating campaign expenditure and estimating potential sales
  • Formulating competitive pricing strategies that meet organizational objectives and appeal to customers
  • Evaluating the effectiveness of marketing campaigns and adjusting or implementing strategies to improve them
  • Developing and implementing marketing plans, policies and strategies according to organizational goals and market demands
  • Designing promotional activities and events for marketing products and services
  • Gathering and analyzing data involved in marketing campaigns and activities
  • Planning a budget, evaluating campaign expenditure and estimating potential sales
  • Formulating competitive pricing strategies that meet organizational objectives and appeal to customers
  • Evaluating the effectiveness of marketing campaigns and adjusting or implementing strategies to improve them

Atleast 3-5years of experience as a Brand/Marketing Manager.

Why choose us?

We are one of the promising companies in the Philippines with different awards & recognitions. We are offering our employees these perks and benefits as follows:

  • Government Mandated Benefits
  • Motorcycle Loan
  • Scholarship Subsidy
  • and More!

What to do next?

For this role, please submit your resume. There would be an initial screening from our Talent Acquisition Team and a final interview with the Hiring Manager.

Please do take note that we will only reach out to candidate/s who passed our paper screening.

Send your application now or refer a candidate to us! Thank you very much!

About the job

Apply before

Posted on

Job type

Full Time

Experience level

Experience

3 years minimum

Location requirements

Hiring timezones

Philippines +/- 0 hours

About Fredley Group of Companies

Learn more about Fredley Group of Companies and their company culture.

View company profile

Fredley Group of Companies (FGC) is a Philippine-based master franchise collection established in 2014 by Avin Ong, who previously worked in banking before venturing into the food and beverage industry. What started as a single enterprise has grown into a dynamic organization operating 9 distinctive brands with over 250 restaurants and café branches nationwide.

The group has achieved remarkable recognition, including Trusted Brand awards and the prestigious Brand of the Year 2023-2024 for Macao Imperial Tea Philippines. Avin Ong's entrepreneurial vision has been instrumental in transforming FGC from a modest beginning into a significant player in the Philippine food service landscape. The company specializes in bringing premium and innovative global brands to the Filipino market, with a diverse portfolio that includes Macao Imperial Tea, Nabe Japanese Izakaya and Hotpot, Kenangan Coffee, NYFD, and Mitasu Yakiniku, among others.

FGC's mission centers on delivering exceptional dining experiences through quality food and top-notch customer service. The company is actively expanding, targeting 300 outlets by the end of the year, demonstrating its commitment to growth and market presence. With a focus on empowering Filipino entrepreneurs through franchising opportunities, Fredley Group continues to shape the future of food and beverage in the Philippines.

Employee benefits

Learn about the employee benefits and perks provided at Fredley Group of Companies.

View benefits

Pay Raise

Performance-based salary increases for eligible employees.

Night Differential

Additional compensation for employees working during night shifts.

Holiday Pay

Premium pay rates for work performed on regular and special holidays.

Overtime Pay

Compensation for additional hours worked beyond standard work schedules.

View Fredley Group of Companies's employee benefits
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Fredley Group of Companies

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