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Purpose of the Job – Overview
Job Title: PPC SPECIALIST
Location: REMOTE
Work from home essentials:
Hardware Required Items:
1. Laptop or Desktop PC: Laptop or PC with Intel Core i5 6th generation or Better (8th Generation is recommended). Laptop or PC required memory is minimum 16 GB.
2. LED Monitor: LED Monitor with 22-inch screen or better
3. Headphones: Headphone with noise cancellation
4. Mouse & Keyboard
5. Electricity backup for 2 to 3 hours: In case of a power outage or any unforeseen circumstances, you should have power back up for 2-3 hours
Sitting Requirements:
1. Table & Chair: you should have Table & chair suitable for Laptop usage.
2. Peaceful corner: At home, you should have enough space to work peacefully without any noise disturbance
Timings:
Monday to Friday: 8:00 AM to 6:00 PM BST
Saturday: 12:00 PM to 4:00 PM BST
Part-time basis
About the Role
Position Responsibilities:
- Develop, implement, and manage Ads campaigns that align with business goals and objectives
- Conduct keyword research and analysis to identify opportunities for campaign optimization
- Create comprehensive advertising strategies, including ad copy, targeting, and budgeting.
- Analyze campaign performance data and generate reports to track KPIs, including CTR, CPC, conversion rates, and ROI
- Provide insights and recommendations based on data analysis to improve future campaigns.
- Stay updated with the latest industry trends, Google Ads updates, and best practices.
Education and Experience:
Bachelor’s degree in Marketing, Business, or a related field.
Proven experience as a Google Ads Specialist or similar role.
Google Ads certification is preferred.
Skills:
- In-depth knowledge of diff Ads platform, including Search, Display, Shopping, and Video campaigns.
- Strong analytical skills and proficiency in using Google Analytics and other reporting tools.
- Excellent understanding of digital marketing concepts and best practices.
- Proficient in Microsoft Excel or Google Sheets for data analysis and reporting.
- Strong communication skills and ability to work collaboratively with a team.
- Creative thinking and problem-solving skills.
United Kingdom