# Fairmarkit Tech Stack

Fairmarkit uses 10 tools and technologies to build, market, and sell its products.

Source: https://himalayas.app/companies/fairmarkit/tech-stack

## Data Stores

| Technology | What it is |
| --- | --- |
| Redis | An in-memory database that persists on disk |

## Analytics

| Technology | What it is |
| --- | --- |
| Google Tag Manager | Quickly and easily update tags and code snippets on your website or mobile app |
| Looker | Pioneering the next generation of BI, data discovery & data analytics |
| Amplitude | User analytics to fuel explosive user growth |

## Communications

| Technology | What it is |
| --- | --- |
| Amazon SES | Bulk and transactional email-sending service. |

## Back Office

| Technology | What it is |
| --- | --- |
| Coupa | Coupa is a procure-to-pay system to streamline the purchase request process, initiate workflow with approvals, and enable Purchase Orders. |

## Marketing and Sales Tools

| Technology | What it is |
| --- | --- |
| ZoomInfo | ZoomInfo sells access to its database of information about business people and companies to sales, marketing and recruiting professionals. |
| Pardot | It is a software as a service (SaaS) marketing automation platform offering email automation, targeted email campaigns and lead management for B2B sales and marketing organizations. It provides a full solution that helps marketers create meaningful connections, generate more pipeline, and empower sales to close more deals. |
| ServiceNow | It makes work, work better for people. Transform old, manual ways of working into modern digital workflows, so employees and customers get what they need, when they need it, fast, simple, easy. |
| LinkedIn Ads | Drive website traffic, build awareness & generate higher quality leads with LinkedIn ads. Maximise B2B growth with personalised ads on the #1 platform for B2B lead generation. |

## Company profile

[Fairmarkit](https://himalayas.app/companies/fairmarkit.md)