Associate Director, Media Planning (B2B)

Job Description:

We are looking for an Associate Director of Media Planning. You will set the working style for the planning team, lead the strategic direction, and serve as a partner for our clients. The expectation of the Associate Director is to be a leader and an expert on the daily client business and within the agency. You will demonstrate a working knowledge of the media space, for both digital and traditional channels, and available media research. You will also identify business opportunities and solutions.

You set the tone for how the account is managed, by assuring focus on important client goals and delivering appropriate resources while maintaining profitability. Experience seeing media plans come to life is essential. Experience in media planning for a complex account or a B2B account at a media agency is important, as is prior experience handling media planning for niche audiences. You will report to the Group Director of Planning, who oversees our client-agency relationship for the account. This role is hybrid and based in Austin, Texas.

Responsibilities:

• Provide and guide strategic input for all media plans, internally and externally
• Accountable for media plan output, accuracy, and overall excellence
• Demonstrate ability to use resources (syndicated, proprietary, analyst data) to help guide client’s marketing goals and apply to recommendations
• Work with activation department leads (programmatic, social, search, content, among others) to outline appropriate processes and timelines
• Understand and adopt new techniques and technologies that are relevant for clients’ media strategies
• Be the central contact across investment, strategy, and analytics teams
• Build trusting, collaborative relationships with clients at appropriate levels
• Represent the client’s point of view when reviewing work, use this perspective when providing feedback to team and presenting to client
• Ability to work with large teams – directly and indirectly with junior talent and internally across departments
• Provide and discuss industry information on media, markets and related dynamics
• Construct and deliver accurate, honest performance management documents

Qualifications

• 6+ years of integrated media planning experience, on a large B2B or nuanced account
• Experience developing tactical campaigns for both traditional & digital channels
• Experience managing a team of planners
• Knowledge of current trends and innovations in media and culture
• Knowledge of insights tools such as MRI and Simmons and tools like Nielsen Ad Intel and/or Kantar Stradegy
• Experience with MediaTools and buying platforms such as DDS, MediaOcean, HudsonMX
• Understanding of DCM, and other digital media related tools (comScore, eMarketer, Forrester…)

The annual salary range for this position is $68,000-$110,400. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law. Benefits available with this position include:

• Medical, vision, and dental insurance

• Life insurance

• Short-term and long-term disability insurance

• 401k

• Flexible paid time off

• At least 15 paid holidays per year

• Paid sick and safe leave

• Paid parental leave

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.

Location:Austin

Brand:Iprospect

Time Type:

Contract Type:Permanent

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.

Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to [email protected] by clicking on the link to let us  know the nature of your accommodation request and your contact information. We are here to support you.