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Senior Manager- B2C Lifecycle Marketing


Job description

We are a highly successful early-stage company that specializes in enhancing customers' lives through the discovery of unique product experiences seeking a highly experienced B2C Lifecycle Marketing expert to take our consumer marketing to the next level.

As Senior Manager Consumer Lifecycle Marketing, you’ll lead all strategy and development of targeted customer journeys that drive engagement and increased subscriptions to the Cratejoy Marketplace.

The role is responsible for ensuring our loyal customers get the most out of their journey by delivering rich, engaging marketing messages that are relevant and personalized. You will be seen as the B2C expert and a collaborative cross-functional partner who has managed engagement marketing campaigns, CRM strategies, and automated processes that are high scale yet deeply granular, robust and yet flexible, efficient, and authentic. If you are someone who cares deeply about getting the right message to the right person at the right time and driving towards key business metrics while doing so, this role is for you. Effective messaging, funnel optimization, email marketing, customer segmentation, and executing key lifecycle marketing campaigns are all critical aspects of the role.

What You Will Bring, Do, and Own

  • Understand the lifecycle of current and prospective customers to improve their journey by delivering engaging marketing messages that are relevant and personalized, driving stronger engagement across every stage of their lifecycle.
  • You will run lifecycle marketing programs from inception to execution, including designing campaign strategy, developing key objectives, and measuring results.
  • You will work closely with internal teams—including Engineering and Customer Success — as well as the Product teams - creating experiences for customers, to establish cross-channel programs to provide a cohesive customer journey for our B2C customers, drive engagement, and ultimately increase customer retention, lifetime value, and expansion rates.
  • Develop automated nurture programs for leads and customers at various stages of the funnel and own associated metrics.
  • Drive content development for assets needed in campaigns, including email copy, success stories, blog posts, and support articles. Collaborate with copy and the design teams to bring your vision to life.
  • You will drive renewal and upsell of our B2C customers and support budgeting, planning and reporting for B2C renewals
  • You will bring thought-leadership in all things relating to CRM and Lifecycle Marketing, including understanding the customer, designing strategies and campaigns that drive critical business metrics - and proving it with data - and exploiting best-in-class marketing data, tools, and processes.

Who You Are

  • You’re obsessed with making customers’ lives easier, enjoyable, and more fulfilling and you take a customer-centric approach to solve problems
  • You’re a data junkie and absolutely love using data and uncovering customer insights to identify customer needs and prioritize business opportunities
  • You’re a positive and collaborative team member who inspires groups to explore new ideas and push boundaries to drive innovation and growth
  • You’re strongly analytical, using data to derive insights, design and evaluate experiments and A/B tests, set goals, track performance, and report on results.
  • You're creative, willing to challenge the status quo and to develop new playbooks.
  • You’re curious and a quick learner.

Experience You Will Need

  •  7+ years in marketing, including at start-up/early-stage companies spearheading consumer digital brands or marketplaces.
  • 5+ years overseeing CRM, Lifecycle, Engagement, Retention, or Email marketing.
  • Experience executing on a growth marketing team, ideally in the subscription commerce industry, but at a minimum, heavy experience in eCommerce.
  • Clear evidence and metrics showing you have driven meaningful improvement in customer engagement and retention through digital marketing
  • Built and executed a roadmap of digital experiences,  resulting in increased engagement and revenue growth
  • Designed experiments of new marketing programs, drove optimization of existing programs, and reported on business results with a great level of detail and analytical insights
  • Deep background in marketing automation and email tools, from selection to implementation to management

What You Will Get

You will be a member of a passionate team that believes the employee experience begets the customer experience. We embrace and celebrate a remote-first work environment so that employees can work and be their very best to meet high-performance expectations. We encourage a culture of early and often feedback, addressing issues and needs head-on with respect, viewing course corrections as learning opportunities to be better. We believe that it is intrinsic rewards that motivate employees sustainably, but respect the need for extrinsic rewards which would include:

  • Market Competitive Pay
  • Stock Options
  • Employee Benefits Package to include access to Modern Health
  • Home Office Reimbursement
  • Generous Parental Leave
  • 401k Program
  • Open PTO
  • Paid Holidays
  • Time Off to Volunteer + Employee Impact Giving Program
  • Kazoo Employee Recognition & Reward Platform
  • Educational/Personal Growth Reimbursement

EOE Statement

Cratejoy is committed to providing equal employment opportunity (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, pregnancy, marital status, gender identity or expression, status as a veteran, or any other legally protected characteristic or activity in accordance with applicable federal, state and local laws.

Diversity Statement

Diversity and inclusion are fundamental to who we are and operate our business. We’re building a diverse workforce that cultivates and supports all individuals for the betterment of each other, our company, and our customers. We believe a culture of equality creates a stronger work environment for all employees and that we are all accountable for encouraging and celebrating diverse voices.  Cratejoy commits to promote and recognize principles of fairness, equity, and social justice in relation to, and across, intersections of race, age, color, disability, faith, religion, ancestry, national origin, citizenship, sex, sexual orientation, social class, economic class, ethnicity, gender identity, gender expression, and all other identities represented among our diverse membership.

We strongly encourage people of color, lesbian, gay, bisexual, transgender, queer, and non-binary people, veterans, and individuals with disabilities to apply. Cratejoy is an equal opportunity employer and welcomes everyone to our team. If you need any reasonable accommodation at any point in the application or interview process, please let us know.

Related Keywords: lifecycle marketing, B2C customer engagement, data analytics, CRM, early-stage company, consumer digital brand, digital marketplace, eCommerce, subscription commerce, marketing automation, growth marketing, email marketing, customer engagement, customer retention, digital marketing, new marketing programs, built roadmap of digital experiences, B2C, customer-centric, data junkie, collaborative, push boundaries, derive insights, email tools, automated nurture programs, content development, data analytics

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About this role

Apply before

May 29th, 2021

Job posted on

February 10th, 2021

Job type

Full Time

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About the company

Cratejoy is the only all-in-one subscription box solution to help you launch, grow and scale your company. We provide the leading subscription box platform that allows you to launch and grow your busin...
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