National Sales Manager - Veterinary (Retail and ECommerce)

Covetrus is hiring a National Sales Manager to establish and grow KRUUSE’s commercial presence in the US retail and online channels. The role is responsible for identifying, opening, and developing business opportunities across brick-and-mortar retail, online platforms (Amazon, Chewy, Target, etc.), and other relevant partners. The position requires a hands-on, entrepreneurial profile who can both drive sales directly and build sustainable partnerships.

The National Sales Manager will work closely with the VP KRUUSE and global functions (Product Management, Marketing, Supply Chain) to ensure alignment with overall company strategy while tailoring execution to the US market.

Market Development:

• Identify, approach, and secure partnerships with key US retail and e-commerce players.
• Map the US veterinary and retail landscape to identify high-potential accounts and white-space opportunities.
• Act as the local “voice of the customer” to global teams, providing insight on market needs, pricing dynamics, and competitive activity.

Sales Execution:

• Drive new customer acquisition across multiple channels, from big-box retailers to online platforms and regional chains.
• Negotiate commercial agreements that support sustainable, profitable growth.
• Deliver agreed sales and margin targets for the US market.

Collaboration:

• Work with HQ in Denmark to ensure product availability, pricing alignment, and brand consistency.
• Partner with Marketing to develop and implement campaigns adapted to the US customer base.
• Coordinate with Supply Chain to ensure service levels meet expectations of retail and e-commerce partners.

Operational Contribution:

• Build sales forecasts and report performance to the VP KRUUSE.
• Support the development of sales tools, presentations, and promotional material for US customers.
• Ensure compliance with US retail and e-commerce requirements, including packaging and labelling standards.

Qualifications:

• Bachelor’s degree in Business, Marketing, or related field.
• Minimum 7 years of experience in sales/business development in retail or e-commerce; experience in animal health or adjacent industries is an advantage but not a requirement.
• Strong track record of opening new accounts and building profitable partnerships.
• Solid negotiation and commercial skills.
• High energy level, entrepreneurial mindset, and willingness to roll up sleeves and execute.
• Proficiency in Excel and ability to analyze sales data to guide decisions.

Competencies:

• Commercial Acumen: Proven ability to identify and close business opportunities.
• Execution Focus: Hands-on, persistent, and adaptable.
• Relationship Builder: Able to create trust with customers and internal stakeholders.
• Analytical Skills: Comfortable using data to prioritize and drive action.
• Resilience: Thrives in a fast-moving and competitive environment.

Succes metrics:

• New US accounts opened and onboarded.
• Sales and margin delivered in retail and e-commerce channels.
• Growth in brand visibility and share of shelf/online presence.
• Positive feedback from customers and effective collaboration with global teams.

OTHER

• Travel days per year: Max. 90, mostly domestic, but yearly trip to HQ in Denmark.
• Microsoft Office applications: Should be able to use Word, PowerPoint and Outlook for communication and presentation purposes. Will be responsible for assembling and reporting on various data and it is important to have more than a general understanding of spreadsheet software.

We offer the following benefits for you to take advantage of while you are here provided you meet the eligibility requirements under each governing program:

• 401k savings & company match

• Paid time off

• Paid holidays

• Maternity leave

• Parental leave

• Military leave

• Other leaves of absence

• Health, dental, and vision benefits

• Health savings accounts

• Flexible spending accounts

• Life & disability benefits​

• Identity theft protection

• Pet insurance

• Certain positions may include eligibility for a short-term incentive plan

Salary may vary depending on factors such as confirmed job-related skills, experience, and location. It is not typical for an individual to be hired at or near the top end of the range for their role. Compensation decisions are dependent upon the facts and circumstances of each case. Sales Positions are eligible for a Variable Incentive.

The pay range for this position is as follows:

Covetrus is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.