Coursedog logo

Product Marketing Manager

Coursedog is building a next-generation Academic Operations platform for Higher Education.

Coursedog

Icons/design/feather/users

11-50

Icons/design/feather/dollar sign

100k-120k USD

Coursedog is building a next-generation Academic Operations platform for Higher Education. Founded by former Columbia University students, Coursedog has raised $6m from Y Combinator, Josh Kopelman, Devin Wenig (Former CEO of eBay) and serves 80+ universities including Columbia, Stanford, & the City University of New York System.

We are looking for a Product Marketing Manager to join Coursedog and help us communicate how Coursedog's integrated solution empowers higher education administrators and educators to execute exceptional educational experiences for students. This role will require translating strategic insight into vision and action, cross-functional enthusiasm mixed with hands-on execution, skillful storytelling and messaging, and a genuine interest in higher education and Coursedog's solution and mission for breaking down barriers in academic operations.

This role will specifically focus on digging into the value of the Coursedog product and effectively communicating to our prospects and existing customers how each module brings value to their campuses and students. This role acts as a partner to Marketing, Product, Sales, and Customer Success teams at Coursedog, and should be focused on continually improving the core product & customer experience. You'll spend time conducting meaningful inbound research with our customers and market, and drive alignment across go-to-market, product, and customer success teams. 

This is a 100% remote position based in the United States and will report to the Director of Product Marketing.

Key Responsibilities

  • Execute intelligence gathering, development, and execution of the wider product marketing strategy for key buyer personas, institution types, and use cases

  • Conduct ongoing market research to inform our segmentation, positioning, messaging, and lifecycle strategies

  • Monitor performance metrics including revenue, pricing, deal size, sales cycle, markets and sales opportunity targets

  • Create and assist in the execution and adoption of differentiated narratives based on audience and segmentation and work collaboratively across Product, Sales, Customer Success, to iterate on positioning and the execution of go-to-market campaigns – always taking into account key external context and internal stakeholders

  • Iterate on Coursedog's messaging and work together with our wider Marketing, Product, Sales, and Customer Success teams to create prospect and customer-facing assets based on that (pitch docs and decks, videos, blog posts, adoption materials, emails, website content, etc).

  • Develop the sales and training materials for select solutions & institutions

  • Develop and build strong internal and external relationships with key stakeholders in an effort to collaborate and drive results for the marketing and sales organization

  • Collaborate with marketing, product and customer success teams to source institutional partner stories and turn those into compelling content pieces

  • Be a platform evangelist and spokesperson communicating with internal audiences (sales engineering, product, business development, regional sales directors, customer success, marketing, etc.)

Skills Knowledge & Expertise

  • An empathetic communicator; a talented Product Marketer with a passion for the Coursedog mission and product

  • Eagerness to learn the ins and outs of how a product works and what our users need from a technical solution

  • 2-5 years product marketing experience for B2B SaaS solutions

  • You're a natural collaborator and organizer ー you're excited and experienced in working cross-functionally

  • Proven experience crafting compelling content & messaging

  • Previous experience working directly with sales teams and executing enablement activities

  • Audience research, segmentation, and persona development are all initiatives you're familiar with and have experience in

  • Problem-solving excites you – You are a self-motivated "doer" and ownership is the backbone of your professional identity

  • Comprehension and relevance in your communication act as your north star in the content and assets you produce

Working at Coursedog

Employee Benefits

  • Healthcare: We pay 99% of your medical, dental, and vision coverage and 75% of the premium for your spouse and/or dependents

  • Retirement: We offer a 401k plan on day one of your employment.

  • Paid Time Off: We value work-life balance and provide a high amount of autonomy. In service to this, our Paid Time Off policy has no annual limit.

  • Remote-First: We value flexible working hours over set hours, results over number of hours, and asynchronous communication focused on transparency over need-to-know access.

  • Equity: You’ll be contributing to the team's success, so you deserve to share in it. Every employee on our team gets a meaningful equity allocation.

  • Parental Leave: To help support new parents in the workplace, we offer 6 weeks of paid parental leave.

Diversity, Equity, and Inclusion

Coursedog is an equal opportunity employer committed to hiring a diverse workforce at all levels of the organization and creating an inclusive environment for all.

We value and encourage the contributions of our employees and strive to create an environment where everyone can reach their full potential and drive outstanding results. We draw strength from our range of interests, backgrounds, and perspectives

We strongly encourage applicants from all backgrounds to apply.

All qualified applicants will receive consideration for employment without regard to race, national origin, age, sex, religion, disability, sexual orientation, marital status, veteran status, gender identity or expression, or any other basis protected by local, state, or federal law.

Accommodations

Accommodations are available for applicants with disabilities in all phases of the application and employment process. On your application, you will be prompted to inform us If you need any accommodation during this process.

About Coursedog

Coursedog's mission is to break down barriers in Higher Education. To do so, we are building a modern operating system for Higher Education: from supercharging the student scheduling experience to empowering administrators with analytics that graduate more students in less time. Our vision is to build software that enables the $800b Higher Education market to reach its highest ideals to facilitate upward mobility, equity and positive change.

Coursedog has raised $23m in venture capital as a remote-first hyper-growth startup backed by YC & First Round Capital. We were recently ranked in Forbes top 500 US startup employers and our employee engagement scores rank in the top 5% of tech companies. Learn more about who we are here.

About this role

February 2nd, 2022

January 3rd, 2022

Full Time

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100k-120k USD

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About Coursedog

Learn about Coursedog and their company culture.

View company profile
Coursedog is building a next-generation Operating System for Higher Education. Founded by former Columbia University students, Coursedog has raised $6m from Y Combinator, Josh Kopelman, Devin Wenig (Former CEO of eBay) and serves 55 universities from BYU to CUNY to graduate more students and improve admin efficiency.

We are hiring for a variety of roles and offer health insurance, 401k, unlimited PTO and a host of benefits including gym and meditation passes. Our team is 60% distributed so remote work is A-OK!

Tech stack

Learn about the technology and tools that Coursedog uses.

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Enterprise Software
Icons/design/feather/users

11-50

2018

Justin Wenig

Icons/design/feather/country/us United States

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