Growth Marketing Lead

Circle is building the modern community platform for every creator and brand in the world: think "Shopify for creator/brand-led communities". We make it really easy for creators and brands to bring their discussions, members, and content all into one place. Circle is a product-led company, with thousands of paying customers.

The Growth Marketing Lead is a brand new role on our team — and will be responsible for standing up our new lifecycle marketing function here at Circle. You will own and oversee performance across the entire customer lifecycle and funnel — from website traffic all the way through to a new lead becoming a paying customer. Your main goal: drive growth by delivering a cohesive customer experience by moving more of our leads through each step of the lifecycle.

This person will collaborate cross-functionally with the wider marketing and sales team to build beautiful campaigns that drive growth. In addition to being a highly analytical self-starter, you’ll be able to think both strategically and enjoy rolling up your sleeves to execute.

This is a 100% remote role. We're now a fully remote team of 65 (and growing!) based in the U.S., Colombia, Portugal, India, Argentina, Slovenia, and other countries. We have a preference for candidates in U.S. and European time zones.

Check out our Careers page for more information about us.

Responsibilities

• Own and oversee performance across the entire customer lifecycle and funnel — from website traffic all the way through to a new lead becoming a paying customer.

• Create relevant, personalized and cohesive experiences for new leads across all of our channels, including email, in-app messaging, in-product onboarding (and other channels.)

• Build, manage, test, and optimize multi-channel campaigns that help deliver outcomes tied to engagement and revenue using intelligent and highly personalized communications.

• Own and manage the day-to-day operations of our marketing automation platform and in-app messaging platform.

• Develop dashboards and report on KPIs related to performance of the full funnel and individual campaigns you’re overseeing. You will make recommendations for how to continuously build upon the program.

• Run the weekly Lifecycle Marketing meeting and report on progress regularly with the sales and marketing leadership team.

• Develop a deep understanding of Circle’s customer journey, user-personas, and the levers for moving these leads and customers through the entire funnel.

• Bring a deep understanding of growth & optimization best practices, such as A/B testing, to conduct experiments, evaluate results, and build new campaigns to improve the conversion funnel.

• Own all deliverability, email and in-app message best practices, automation best practices, data privacy policies. Take corrective action when necessary.

• Collaborate with our product marketing team and design team to ensure that our campaigns are beautiful and that we tell our story the right way, to the right people.

• Collaborate with our Sales team to ensure that we’re creating a tight feedback loop between our Lifecycle function and our Sales function.

Who we're looking for

• 5+ years of experience in Lifecycle Marketing, CRM, Growth Marketing or Engagement Marketing at SaaS companies.

• An outcome-oriented mindset with a track record of driving actual business results (like customer acquisition, overall revenue and revenue per lead).

• Comfortable with tools commonly found in the modern marketing stack like marketing automation tools, Looker, Hubspot (or any CRM), Google Analytics, etc.

• Track record of being able to quickly build and optimize complex workflows and automations.

• You’re obsessive about data and metrics. You have a strong ability to look at email data, but also data across the other channels (like in-app messaging, website conversions, purchase conversion rates) and you know how to look at the holistic picture that’s being

How to apply

If you’re interested in joining, please apply here!