Circle logo

Growth Marketing Lead

Circle is building the modern community platform for every creator and brand in the world: think "Shopify for creator/brand-led communities".

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51-200

Circle is building the modern community platform for every creator and brand in the world: think "Shopify for creator/brand-led communities". We make it really easy for creators and brands to bring their discussions, members, and content all into one place. Circle is a product-led company, with thousands of paying customers.

The Growth Marketing Lead is a brand new role on our team — and will be responsible for standing up our new lifecycle marketing function here at Circle. You will own and oversee performance across the entire customer lifecycle and funnel — from website traffic all the way through to a new lead becoming a paying customer. Your main goal: drive growth by delivering a cohesive customer experience by moving more of our leads through each step of the lifecycle.

This person will collaborate cross-functionally with the wider marketing and sales team to build beautiful campaigns that drive growth. In addition to being a highly analytical self-starter, you’ll be able to think both strategically and enjoy rolling up your sleeves to execute.

This is a 100% remote role. We're now a fully remote team of 65 (and growing!) based in the U.S., Colombia, Portugal, India, Argentina, Slovenia, and other countries. We have a preference for candidates in U.S. and European time zones.

Check out our Careers page for more information about us.

Responsibilities

  • Own and oversee performance across the entire customer lifecycle and funnel — from website traffic all the way through to a new lead becoming a paying customer.

  • Create relevant, personalized and cohesive experiences for new leads across all of our channels, including email, in-app messaging, in-product onboarding (and other channels.)

  • Build, manage, test, and optimize multi-channel campaigns that help deliver outcomes tied to engagement and revenue using intelligent and highly personalized communications.

  • Own and manage the day-to-day operations of our marketing automation platform and in-app messaging platform.

  • Develop dashboards and report on KPIs related to performance of the full funnel and individual campaigns you’re overseeing. You will make recommendations for how to continuously build upon the program.

  • Run the weekly Lifecycle Marketing meeting and report on progress regularly with the sales and marketing leadership team.

  • Develop a deep understanding of Circle’s customer journey, user-personas, and the levers for moving these leads and customers through the entire funnel.

  • Bring a deep understanding of growth & optimization best practices, such as A/B testing, to conduct experiments, evaluate results, and build new campaigns to improve the conversion funnel.

  • Own all deliverability, email and in-app message best practices, automation best practices, data privacy policies. Take corrective action when necessary.

  • Collaborate with our product marketing team and design team to ensure that our campaigns are beautiful and that we tell our story the right way, to the right people.

  • Collaborate with our Sales team to ensure that we’re creating a tight feedback loop between our Lifecycle function and our Sales function.

Who we're looking for

  • 5+ years of experience in Lifecycle Marketing, CRM, Growth Marketing or Engagement Marketing at SaaS companies.

  • An outcome-oriented mindset with a track record of driving actual business results (like customer acquisition, overall revenue and revenue per lead).

  • Comfortable with tools commonly found in the modern marketing stack like marketing automation tools, Looker, Hubspot (or any CRM), Google Analytics, etc.

  • Track record of being able to quickly build and optimize complex workflows and automations.

  • You’re obsessive about data and metrics. You have a strong ability to look at email data, but also data across the other channels (like in-app messaging, website conversions, purchase conversion rates) and you know how to look at the holistic picture that’s being

How to apply

If you’re interested in joining, please apply here!

About this role

July 8th, 2022

May 9th, 2022

Full Time

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About Circle

Learn about Circle and their company culture.

View company profile

Circle's founders are ex-Teachable ($250m exit in March 2020) and ex-Gumroad — two notable creator platforms that have helped creators earn over $1 billion in aggregate. Sid and Andrew joined < $50k ARR at Teachable and helped scale it to $25m+ ARR.

  • Sid Yadav (CEO) was Teachable's first designer, and then the VP of Product

  • Rudy Santino was a designer at Teachable + Gumroad, and has consulted directly for 30+ top earning creators

  • Andrew Guttormsen was Teachable's VP of Growth, responsible for Teachable's growth engine

We're now a fully remote team of 31 (and growing!) based in the U.S., Czech Republic, Canada, India, Argentina, Colombia, Slovenia, and Macedonia.

We've raised ~$5.5m from Notation Capital, Box Group, Jeff Morris Jr, Harry Stebbings, Todd Goldberg, Scott Belsky (CPO, Adobe), Jason Warner (CTO, Github), Dharmesh Shah (CTO Hubspot), and the founders or CEOs of Zapier, Superhuman, Teachable, Gumroad, ConvertKit, Morning Brew, Rent the Runway, and ProductHunt.

How we work

  • We trust in autonomy We’re building a company in which team members set their own quality bar, take pride in their workmanship, and are trusted to do their life's best work without supervision.

  • We see work as positive sum We believe that shipping software is a positive sum endeavor — there are no winners and losers at Circle. No bureaucracy and paper pushing. No interpersonal scorecards. We play together as a team, and we win as a team. We're working really hard to keep it that way.

  • We believe this is a marathon, not a sprint Building a meaningful company that has a massive impact takes time. We plan to run to the last mile, and do it with great care for health and wellbeing. As important as work is to us, it isn't everything.

  • We do our best to live by these values It's easy to say these words, and it's hard to live by them. We make it a real point to try!

Tech stack

Learn about the technology and tools that Circle uses.

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Benefits and perks

Learn about the benefits and perks that Circle provides.

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Remote first

We accommodate all kinds of lifestyles and life stages. Come work on your terms.

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Product-led company

Circle is a product-led company, with thousands of paying customers.

Memberships
Icons/design/feather/users

51-200

2020

Sid Yadav

Icons/design/feather/country/us United States
Icons/design/feather/country/br Brazil
Icons/design/feather/country/ca Canada
Icons/design/feather/country/si Slovenia
Icons/design/feather/country/in India
Icons/design/feather/country/nl Netherlands
Icons/design/feather/country/rs Serbia
Icons/design/feather/country/co Colombia
Icons/design/feather/country/ru Russia
Icons/design/feather/country/bg Bulgaria
Icons/design/feather/country/jm Jamaica
Icons/design/feather/country/dm Dominica
Icons/design/feather/country/pt Portugal
Icons/design/feather/country/ar Argentina

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