Brand Activation Ambassador

Chobani is a food maker with a mission of making high-quality and nutritious food accessible to more people, while elevating communities and making the world a healthier place. This vision of 'making good food for all' has been central to Chobani since its founding in 2005 by Hamdi Ulukaya, an immigrant to the U.S. Through groundbreaking innovation in the dairy aisle, Chobani revolutionized the yogurt category in the United States by popularizing Greek yogurt. The company's commitment to using natural ingredients and no artificial preservatives quickly resonated with consumers seeking healthier options, propelling Chobani to become America's No. 1 yogurt brand. This success was built on a foundation of rapid innovation and a deep understanding of evolving consumer preferences towards wellness-focused products.

Chobani's innovative spirit extends beyond its initial Greek yogurt offerings. The company has continuously expanded its portfolio, venturing into new and emerging categories such as oat milk, coffee creamers, and ready-to-drink coffee through the strategic acquisition of La Colombe. This diversification reflects Chobani's ambition to be a modern food company that meets a wide range of consumer needs. A key aspect of Chobani's technological advancement lies in its control over its innovation capabilities, production, distribution, and marketing. The company has made significant investments in its manufacturing facilities in New York, Idaho, and Australia, including a state-of-the-art lab facility in New Jersey where microbiologists and biochemists drive food innovation. This integrated approach allows Chobani to develop, launch, and scale new products with remarkable speed, such as bringing Chobani Oat from concept to commercial production in under 12 months. Furthermore, Chobani leverages technology throughout its operations, including implementing SAP S/4HANA and other SAP applications on Microsoft Azure to enhance efficiency, uptime, and data analysis capabilities for faster, more innovative business decisions.