Director - Head of Content Marketing - Velocity Black (UK)

Velocity Black, a Capital One company, harnesses the power of technology, the warmth of human experts and the convenience of the latest interfaces to help high-performance people actualize the full potential of their lives.

From access to the hottest restaurants to guaranteed upgrades at the world’s finest resorts, our concierge team is available 24/7/365 via our proprietary app to support our customers and fulfill their requests. It's concierge, reimagined for the digital age.

What unites us are the values we share: the relentless pursuit and celebration of excellence, actualising the full potential of our lives, and impacting the world in a positive way.

Capital One provides a fast paced, dynamic environment where you can excel in your career. At Capital One, diversity, inclusion & belonging are valued at our core, sparking and enabling us to do good for our associates, customers and communities. Guided by our shared values, we thrive in an environment where collaboration and openness are valued. We nurture an environment that attracts and develops talent from all backgrounds and experiences, and empower our associates to do great work by creating a culture of belonging that values diverse perspectives, fosters collaboration and encourages innovative ideas – and are routinely recognized as one of the best companies to work for.

Velocity Black is looking for a Director to join our team as Head of Content Marketing.

The successful candidate will lead Velocity Black’s content marketing globally. The role will involve defining the content marketing strategy, leading a talented team, managing and deploying budget, and working very closely with our Head of Brand Marketing to maximise the content opportunity across all our marketing activities. They will be responsible for all content produced and the distribution strategy for that content; from in-app content for members to stimulate requests and engagement, to significant and ambitious public marketing campaigns and everything in between. They will be responsible for core content marketing metrics that contribute to Velocity Black’s growth and brand perception.

What You’ll Do

• Develop and launch Velocity Black’s content strategy in support of business objectives, and ensure they live up to our brand promise.

• Develop an integrated content marketing and social media framework across Velocity Black’s existing member base and target relevant audiences, working with internal and external partners including social media, brand marketing and strategy, paid media, analytics, operations, member growth, engagement, legal and compliance.

• Own the brand’s content marketing, publishing, and moderation execution across Velocity Black’s’s website/content hub, App CMS, Instagram, LinkedIn, email marketing communications, and in app marketing.

• Manage an editorial calendar that reflects production workflows and publishing schedules.

• Create a collaborative model for content marketing and brand marketing, defining processes, metrics and stakeholder buy-in from business partners.

• Responsible for the vision, strategy and integration of social tools, technologies, practices and principles into business processes for the attainment of the mission.

• Facilitate integration of content and social within overall marketing strategy to create high impact marketing tactics that produce mass awareness and conversation online through owned channels, online influencers, and advocacy programs.

• Determine metrics of success and assess effectiveness of content and social marketing initiatives; influence members, prospective members, and other relevant audiences. Prepare performance reports with insights and recommendations on how to optimize the plan.

• Keep abreast of industry trends and competitive strategies to identify potential challenges and opportunities in the short and long term.

• Closely monitor customer, competitive, and industry behaviors as it relates to marketing strategy; use research tools to guide ideas or concept evolution, and ensure that market research derives actionable insights.

• In addition to a team of direct reports, work with Enterprise Content Marketing and Social Media teams and lead cross-functional teams and manage input from stakeholders, including Marketing & Analysis, Creative Development, Operations, Legal, PR etc.

What we’re looking for

• Strong background in marketing, with a proven ability to develop and deliver effective campaigns

• Demonstrated success in planning, executing, and analysing marketing programmes

• Proven ability to lead, inspire and manage teams.

• Expertise in content strategy and production

Where and how you'll work

This is a permanent, remote position. Please note, to be eligible to apply to this role, you must reside in the UK.

What’s in it for you

• Bring us all this - and you’ll be well rewarded with a role contributing to the roadmap of an organisation committed to transformation

• We offer high performers strong and diverse career progression, investing heavily in developing great people through our Capital One University training programmes (and appropriate external providers)

• Immediate access to our core benefits including pension scheme, bonus, generous holiday entitlement and private medical insurance – with flexible benefits available including season-ticket loans, cycle to work scheme and enhanced parental leave

• Open-plan workspaces and accessible facilities designed to inspire and support you. Our Nottingham head-office has a fully-serviced gym, subsidised restaurant, mindfulness and music rooms. In London, you can heighten your mood with a run on our rooftop running track or an espresso at the Workshop Coffee café

What you should know about how we recruit

We pride ourselves on hiring the best people, not the same people. Building diverse and inclusive teams is the right thing to do and the smart thing to do. We want to work with top talent: whoever you are, whatever you look like, wherever you come from. We know it’s about what you do, not just what you say. That’s why we make our recruitment process fair and accessible. And we offer benefits that attract people at all ages and stages. We also partner with organisations including the Women in Finance and Race At Work Charters, Stonewall and upReach to find people from every walk of life and help them thrive with us. We have a whole host of internal networks and support groups you could be involved in, to name a few:

• REACH – Race Equality and Culture Heritage group focuses on representation, retention and engagement for associates from minority ethnic groups and allies

• OutFront – to provide LGBTQ+ support for all associates

• Mind Your Mind – signposting support and promoting positive mental wellbeing for all

• Women in Tech – promoting an inclusive environment in tech

• EmpowHER - network of female associates and allies focusing on developing future leaders, particularly for female talent in our industry

If you require a reasonable adjustment, please contact ukrecruitment@capitalone.com All information will be kept confidential and will only be used for the purpose of applying a reasonable adjustment.