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Global Marketing Lead - Product Certification

BSI Group, also known as the British Standards Institution, is a global leader in standards development, certification, training and assessment.

BSI

Employee count: 1001-5000

United Kingdom only

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Job Title: Global Marketing Lead- Product Certification

Location: UK homebased

We have an exciting opportunity for a Global Marketing lead to deliver our Product Certification campaigns, and to lead and manage the wider Global marketing team. You will play a key role in the development of the Global marketing strategy and vision for Product Certification, aligned to enable the organization to achieve its strategic goals as part of the Regulatory Services BSI business. This is a full time, permanent role reporting to the Global Head of Marketing – Regulatory Services and is homebased with some travel.

Responsibilities:

  • Personally own, plan, and deliver Global Product Certification marketing campaigns, while leading and managing the Product Certification global marketing team to develop marketing campaigns with strong competitive value propositions, driving marketing excellence and supporting the achievement of Product Certification strategic goals.

  • Monitor and analyse the performance of own and team delivered marketing campaigns and channels, identifying areas for improvement and best practices to be shared and deployed across all regions for Product Certification campaigns, recommending improvements to maximise marketing effectiveness verses agreed KPIs.

  • Engage with and develop relationships with colleagues on a global scale to encourage collaboration in forming, understanding, and adherence to the global strategy.

  • Partner with external agencies and BSI colleagues to manage complex issues across the organisation and make decisions to define a clear path to success.

  • Maintain an inclusive culture that attracts, recruits, retains, supports, develops and motivates talented individuals to deliver quality work aligned with the marketing strategy.

To be successful in the role, you will have:

  • Min 5 years Marketing Management experience.

  • A proven track record in developing and executing global marketing campaigns.

  • Knowledgeable in market trends, recognising the value of data sharing to identify, and exploit, new business opportunities, new markets.

  • Experience of working within a global matrix structure, and collaboration with teams who are typically geographically dispersed.

  • Marketing degree desirable but not essential.

BSI offers a competitive total reward package, an independent and varied job in an international environment, flexible working hours, ongoing training and development with the inclusion of 27-days annual leave, paid sick leave, bank holidays, health insurance, life insurance, pension plan with company contribution, car allowance (dependent on role), income protection, paid maternity leave, paid paternity leave, parental leave, adoption leave, compassionate leave, paid bereavement leave, learning and development opportunities, and a wide range of flexible benefits that you can tailor to suit your lifestyle.

Do you believe the world deserves excellence?

We are proud to be the business improvement company for other organisations to become more sustainable and resilient and finally to inspire trust in their products, systems, services, and the world we live in.

Headquartered in London, BSI is the world's first national standards organization with more than 100 years of experience. We are a global partner for 86,000 companies and organizations in over 193 countries, offering development, auditing, certification, and training services, including innovative software solutions and cyber security expertise for all industries: from aerospace and automotive to food, construction, energy, healthcare, IT and trade sectors. Incorporated by Royal Charter, we’re truly impartial, and home to the ultimate mark of trust, the Kitemark.

Through our unique combination of consulting, training, assurance and regulatory services we bring solid and broad knowledge to every company.

If you want to contribute to this inspiring challenge, bring your open and enthusiastic mindset to our dynamic team, apply now and become part of the BSI family!

D&I Policy

BSI is committed to ensuring the diversity of our workforce reflects that of our clients and the communities in which we operate. Our goal is to create a sense of belonging for all employees by providing opportunities to develop, grow, and engage with our global organization all while having fun doing great work. BSI is a community where everyone can thrive.

If you require any reasonable accommodations to be made on account of a disability or impairment throughout out our recruiting process, please inform your Talent Acquisition Partner.

About Us

BSI is a business improvement and standards company and for over a century BSI has been recognized for having a positive impact on organizations and society, building trust and enhancing lives.

Today BSI partners with more than 77,500 clients in 195 countries and engages with a 15,000 strong global community of experts, industry and consumer groups, organizations and governments.
Utilizing its extensive expertise in key industry sectors - including automotive, aerospace, built environment, food and retail, and healthcare - BSI delivers on its purpose by helping its clients fulfil theirs.
Living by our core values of Client-Centricity, Agility, and Collaboration, BSI provides organizations with the confidence to grow by partnering with them to tackle society’s critical issues – from climate change to building trust in digital transformation and everything in between - to accelerate progress towards a better society and a sustainable world.

BSI is an Equal Opportunity Employer dedicated to fostering a diverse and inclusive workplace.

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About BSI

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BSI Group, also known as the British Standards Institution, is a global leader in standards development, certification, training and assessment. Founded in 1901, BSI has over a century of experience in offering services that help organizations improve their performance and achieve excellence. As the UK's National Standards Body, BSI plays a crucial role in shaping best practices and driving innovation across various sectors. The organization is committed to accelerating progress towards a sustainable world, partnering with clients and stakeholders to tackle society's most pressing challenges.

With a diverse portfolio of services, BSI supports sectors ranging from healthcare to supply chain management, offering expertise in quality, safety, and sustainability. Their aim is to empower organizations to manage risks while promoting resilience and trust in their operations. BSI emphasizes the importance of a culture centered around health and safety, as well as environmental sustainability, ensuring that organizations are not only compliant with standards but also equipped for future challenges.

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