Paid Ads Expert – Contract

Paid Ads Expert (App Install Focus) – Contract (Remote) Fully Remote | Flexible Hours | Project-Based Engagement

About This Opportunity
We're looking for a contract Paid Ads Expert to help us scale user acquisition for ScrollToll — a fitness app that blocks addictive apps like Instagram and TikTok until users complete physical exercises like push-ups or squats.
The app just launched on Android. iOS is launching imminently. We need someone who understands paid acquisition at the campaign level — not just boosting posts or managing budgets on autopilot.
This is a hands-on contract role. You'll run experiments, read the data, and help us figure out what actually drives installs and conversions for this product.

What You'll Do

• Set up and manage App Promotion campaigns across Meta Ads and other relevant platforms
• Track installs, attribution, and conversion events — and flag when data looks off
• Run structured audience and creative tests to identify what works
• Scale winning campaigns and cut what isn't performing
• Monitor the metrics that actually matter for app growth — installs, CPI, ROAS, retention signals
• Make informed decisions on when to kill a campaign versus let it run

What We're Looking For

• Proven experience running app install campaigns — mobile apps preferred, but strong e-commerce or lead gen experience is considered
• Deep familiarity with Meta Ads, including App Promotion campaign setup and optimization
• Understanding of the difference between optimizing for clicks, installs, and purchases — and when each matters
• Comfortable with attribution tracking and diagnosing data discrepancies
• Ability to stretch a limited budget into measurable results through structured testing

Nice-to-Have Skills

• Experience with TikTok Ads or Google App Campaigns
• Familiarity with mobile attribution tools like AppsFlyer or Adjust
• Experience scaling an app from zero or near-zero install volume
• Understanding of creative performance patterns for fitness, productivity, or utility apps

Professional Maturity

• Results-oriented — you measure success in installs and conversions, not activity and reports
• Comfortable working with a lean budget and making every rupee count
• Able to communicate clearly what you're testing, why, and what you're seeing
• Proactive in flagging issues and proposing next steps without waiting to be asked

Work Environment
Remote First — Work from wherever you're most productive.
Flexible Hours — Availability between 6pm and 12am PKT is required for team overlap and collaboration.
Direct Collaboration — You'll work closely with the product and growth team, with short feedback loops and quick decision-making.

Why Work With Us

• A real product with a live user base and clear growth potential — not a demo or side project
• Lean team, fast decisions, and no bureaucracy
• Ownership over your work — you run the experiments and see the results directly
• Strong contract performance leads to extended engagement as the product scales