Senior Digital Marketing In-Product Campaign Manager - Gaming Industry

Who is Blueprint?
Blueprint is a technology company that focuses on digital transformation. We specialize in cloud and infrastructure, data platform and engineering, data science and analytics, organizational modernization and customer experience optimization. We have a nationwide presence with offices across multiple regions and we serve customers in multiple industry verticals.

Why Blueprint?
We are innovators. Motivators. Thought provokers. Our collective backgrounds bring diverse perspectives that enable us to consistently think differently. We want you to bring your biggest and best ideas to help positively impact our culture, clients and the community around us. We believe in the importance of a healthy and happy team, which is why our benefits include full medical, dental and vision coverage, as well as paid time off, 401k, paid volunteer hours and tuition reimbursement.

In this role

You’ll lead end-to-end in-product marketing campaigns for a major gaming subscription service across console, PC, mobile, and cloud. You’ll partner with Product Marketing to align roadmap, audiences, and priorities; translate campaign plans into actionable work items in Azure DevOps; and drive acquisition, upgrades, engagement, and retention through testing and iteration. You’ll build campaign decks with design, coordinate execution with production and operations, and report performance and learnings to stakeholders. The day-to-day is execution-heavy, data-driven, and fast-moving, with room to influence strategy as the business evolves.

Responsibilities

• Own and ship in-product campaigns across all endpoints (console/PC/mobile/cloud).

• Build campaign plans and decks with design; communicate creative and messaging clearly.

• Convert plans to tickets for production in Azure DevOps; track to delivery.

• Define audiences, targeting, and A/B testing plans; iterate based on results.

• Partner with analytics/data science on measurement and optimization (sign-ups, upgrades, engagement, retention).

• Align roadmap and priorities with Product Marketing and cross-functional stakeholders.

• Maintain a campaign playbook; share status, risks, and post-mortems.

• Support partner management (including large external partners) via recurring reviews.

• Contribute to GTM plans, including creative showcases and performance reporting.

Qualifications

• 8+ years in digital marketing, campaign management, product marketing, paid media, or related.

• Bachelor’s degree (marketing or related preferred).

• Proven experience with ad trafficking/paid ads and managing web/in-product campaigns.

• Hands-on A/B testing: setup, metrics, and iteration.

• Strong project management and cross-functional communication.

• Analytical mindset; comfortable with experiment design and KPI tracking.

• Detail-oriented (typos are disqualifying).

• Genuine passion for gaming and understanding of player audiences.

Preferred Qualifications

• Background in subscriptions, entertainment, or technology businesses.

• Experience with digital merchandising and in-product surfaces.

• Demonstrated success building repeatable campaign playbooks.

• Excellent time management in fast, multi-stakeholder environments.

• Ability to translate strategy into clear creative briefs and executable work items.

Salary Range

Pay ranges vary based on multiple factors including, without limitation, skill sets, education, responsibilities, experience, and geographical market. The pay range for this position reflects geographic based ranges for Washington state: $90,000 to $105,000 USD/annually. The salary/wage and job title for this opening will be based on the selected candidate’s qualifications and experience and may be outside this range.

Equal Opportunity Employer

Blueprint Technologies, LLC is an equal employment opportunity employer. Qualified applicants are considered without regard to race, color, age, disability, sex, gender identity or expression, orientation, veteran/military status, religion, national origin, ancestry, marital, or familial status, genetic information, citizenship, or any other status protected by law.

If you need assistance or a reasonable accommodation to complete the application process, please reach out to: recruiting@bpcs.com

Blueprint wants you to bring your biggest and best ideas to help positively impact our culture, clients, and the community around us. We also believe in the importance of a healthy and happy team, which is why our comprehensive benefits package includes:

• Medical, dental, and vision coverage
• 401k program
• Competitive PTO offerings
• Parental Leave
• Contribute to one of our Employee Affinity Groups
• Opportunities for professional growth and development

Blueprint Technologies is an equal opportunity employer where employment is based on merit, qualifications, and professional competence.