Bluecrew logo

Technical Product Manager - Marketing

Founded in 2015, acquired by InterActive Corp (IAC) in 2018, and recognized by Fast Company in 2020 as one of the most innovative workplace companies, Bluecrew is disrupting traditional hourly staffing (a $130 billion addressable market, almost exclusively offline) by pioneering “Gig 2.

Bluecrew

Icons/design/feather/users

201-500

Icons/design/feather/country/us United States

Founded in 2015, acquired by InterActive Corp (IAC) in 2018, and recognized by Fast Company in 2020 as one of the most innovative workplace companies, Bluecrew is disrupting traditional hourly staffing (a $130 billion addressable market, almost exclusively offline) by pioneering “Gig 2.0”. 

Hourly workers - we call them Crew Members - are Bluecrew’s lifeblood. We employ thousands of W-2 workers who are dependable, looking for flexibility, and ready to accept short- or long-term jobs, which they are intelligently matched with by our Elastic Hourly Workforce (EHW) platform. Bluecrew’s EHW combines multiple products and services into an end-to-end, intuitive solution for Crew Members to manage their work lives, and for our workplace customers to manage their hourly workforce.

Our workplace customers are challenged with variable demand; longer term, more predictable variability such as seasonal and cyclical, and less predictable, shorter term variability like absenteeism and large unexpected customer orders. This variability in demand creates complex challenges to effectively and efficiently manage hourly labor which, until Bluecrew, has been left unsolved.

Job Description

Bluecrew is looking for an analytical, growth-minded technical product manager to build, innovate, and own the platform, services, and models that drive our marketing programs to acquire and retain Crew Members and businesses on Bluecrew.  The scope will span across the marketing campaign lifecycle from data/tracking/attribution to campaign publishing/management to advanced decision modeling and integrations with major external media platforms.  The scope will cover major paid channels (search, social, display, job boards, referrals, affiliate partnerships) and free channels (SEO, ASO).   

The marketing team at Bluecrew is leading a digital revolution in an industry that is still being run offline with old school tactics, and you will be a leading force on the team that wants to change the way hourly workers find jobs.  This is a results-oriented role where you’d be owning the martech product strategy and roadmap, creating product requirements that can be passed to engineering teams to design/build/deliver, and continuously finding new ways to automate marketing ops processes and decision making intelligence.  We are looking for a player coach who has deep subject matter expertise in the area.

Responsibilities

  • Own and build the martech stack at Bluecrew - strategy development, roadmap, delivery, and ongoing evolution

  • Handle complex product development and management scenarios and make smart trade-offs (time vs. effort vs. features)

  • Manage product planning through day to day collaboration and decision making with a cross-functional team including engineers and business partners

  • Responsible for determining business needs, understanding market demands and technical trends, problem solving, and proposing solutions with a data and hypothesis driven approach

  • Interact directly with business stakeholders across the marketing team and broader organization to understand business problems

  • Translate  business goals into product features

  • Use data driven decision making and experimentation to determine priority and direction of product, pivot when required

  • Own effective relationships with engineering teams

  • Practice iterative, agile development

  • Collaborate with other product teams across Bluecrew

Requirements

  • 6-8 years of technical product management, program management or engineering experience

  • 2+ years of experience with end to end product delivery

  • Experience leading engineering discussions around technology decisions and strategy related to product

  • Experience with automated marketing systems and external marketing and advertising platforms

  • Experience owning roadmap strategy and definition

  • Experience owning feature delivery and tradeoffs

  • Bachelor’s degree

  • Passionate about creating the best customer experience; customer obsessed

  • Strong track record of delivery

  • Strategic thinker with high attention to detail

  • Ability to drive and prioritize a broad range of product initiatives

  • Proven ability to extract and analyze data to make product decisions

  • Technical aptitude with capacity to dive deep into technical programs

  • Entrepreneurial spirit: not afraid to invent and try new things, take calculated risks

EEOC Statement

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

About this role

February 13th, 2022

January 14th, 2022

Full Time

To apply, you must have a permit to work in this country.
Icons/design/feather/country/us United States
Bluecrew is hiring for this role
 in these timezones.
Icons/design/feather/country/us All US timezones (+/- 2 hours)
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About Bluecrew

Learn about Bluecrew and their company culture.

View company profile
Bluecrew is a staffing technology platform designed to help you find qualified W-2 workers when you need them - without the headaches of traditional staffing. With more than 300,000 pre-qualified employees ready to work, our technology instantly connects employers with the best workers, filling openings within hours. From recruiting and background checks through time tracking and payroll, Bluecrew has you covered. 

Tech stack

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