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Better CollectiveBC

Content Manager/Writer (Sportsbooks & Prediction Markets)

Better Collective is a leading digital sports media group that provides engaging sports content and fosters passionate communities worldwide.

Better Collective

Employee count: 1001-5000

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About Better Collective

At Better Collective, we build sports media and technology products for fans around the world.

Better Collective is a global digital sports media group on a mission to excite sports fans and build communities worldwide. We operate at the intersection of sports, media, technology, betting, and prediction markets.

With brands like FUTBIN, HLTV, Action Network, Playmaker HQ, VegasInsider, Bolavip, FutbolSites, and more, we engage 450+ million monthly users worldwide.

We combine the scale of a corporation with the speed and mindset of a startup.

Our teams work across multiple markets and disciplines, with a strong focus on innovation, collaboration, and building products and experiences that sports fans genuinely enjoy.

About the role

We’re looking for a Content Manager/Writer (Sportsbooks & Prediction Markets) to join Better Collective and help us write data-driven articles, platform reviews, and updated content using AI tools and SEO best practices to grow audience reach. You will collaborate with teams across all sportsbooks and prediction markets and contribute to content, editing, and SEO across all the brands.

What you'll be doing

  • Research, analyze, and report on prediction market platforms and U.S. sportsbooks.

  • Write 1,000-5,000-word evergreen articles incorporating E-E-A-T, proprietary data, expert insights, and real-life user experience on promos/products.

  • Update existing articles and pages on site across all brands.

  • Cover, write, and edit content using AI tools for keywords, editing, and streamlining content workflows.

What we're looking for

  • 2 to 5+ years of professional journalism or digital content creation related to sportsbooks and prediction markets.

  • Expert-level subject matter knowledge on sportsbooks and prediction markets to provide unique insights.

  • Ability to use AI tools to create clear written insights and streamline content.

  • Ability to showcase real-life experience and direct user feedback with promos and products.

  • Experience in content management, on-page updates, and editing.

  • Implementation of SEO best practices to grow audience reach.

Nice to have:

  • Experience with Surfer SEO.

What we offer

  • The opportunity to work with talented colleagues across multiple countries and cultures

  • A high level of ownership and trust in your work

  • Flexibility in how and where you work (depending on location and team setup)

  • Learning and development opportunities as you grow your career

  • The chance to work with products and brands used by millions of sports fans worldwide

Interested?

Please submit your CV in English.

We look forward to hearing from you.

Requirements

About the job

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Posted on

Job type

Full Time

Experience level

Experience

2 years minimum

Location requirements

Open to candidates from all countries.

Hiring timezones

Worldwide

About Better Collective

Learn more about Better Collective and their company culture.

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We are on a mission to excite sports fans through engaging content and foster passionate communities worldwide, while we relentlessly chase our vision of becoming the leading digital sports media group.

Better Collective is a digital sports media group operating a strong portfolio of national and global sports media brands. Incorporated in Denmark in 2004, Better Collective remains under the direct management of its original founders, Jesper Søgaard and Christian Kirk Rasmussen. Since our inception, we have undergone substantial growth driven by successful acquisitions to realize our ambitious vision of becoming the leading digital sports media group. Headquartered in Copenhagen, Denmark, Better Collective operates across more than 20 offices around the world.

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Better Collective

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