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Email Marketing Specialist


Job description

As an Email Marketing Specialist, you’ll write email copy, build email templates, and execute email automations and workflows. Optimizing email performance is a big part of this role, so having a firm grasp on developing ideas to test, implementing tests, and measuring results is crucial. You’ll work directly with the Email Marketing Manager to execute A/B tests across campaigns, templates, and subject lines. The role will be on the marketing team, but you’ll also get the opportunity to work with the Avail Success and Product team. Email plays an important role in the buyer’s cycle for Avail, so you’ll initiate and manage projects spanning throughout all stages of the sales funnel.

You will:

  • Study Avail products and the benefits offered to landlords and tenants
  • Develop effective marketing strategies and plans to support feature launches
  • Work with our product and marketing teams to promote products effectively
  • Increase engagement and retention rates of customers
  • Overall management of our email databases
  • Take ownership of all email creation and management for the full lifecycle of leads and customers, including monthly newsletters and transactional emails

You're a great fit if:

  • In-depth understanding of how email can be used to nurture, activate, and retain customers
  • Experience testing subject lines, body copy, and other A/B tests
  • Ability to build email marketing reports and perform basic campaign analysis
  • Familiarity with UTM and other link modifiers used for tracking marketing performance
  • Knowledge of setting up email automations
  • Familiarity and some experience with email workflows, leveraging triggers and events to segment audiences
  • Basic HTML, CSS, and Javascript capabilities
  • 2-3 years of email or product marketing experience

Nice to haves:

  • Product-led growth experience
  • Both agency and in-house marketing experience
  • Passion for real estate investing, property management, landlording, or real estate in general
  • Knowledge of real estate and/or proptech landscape
  • Knowledge and experience working Segment and Mixpanel
  • Experience using Airtable and Trello

Benefits & Perks

  • Professional growth opportunities
  • Casual dress code
  • Employee referral program
  • Opportunities for professional development
  • Modern office with flexible work from home policy
  • Coffee on tap
  • Monthly stipend at the local coffee shop
  • Team building events, lunches, stocked kitchen
  • Avail is an Equal Opportunity Employer

Company values

  • Integrity
  • Ownership
  • Persistence
  • Customer Centricity

Please include these in your application:

  • Professional references
  • Your resume and examples of emails you’ve written
  • 100-word response on why you want to join Avail

Professional references may be requested. Background check may be requested upon acceptance of offer. Avail is an Equal Opportunity Employer.

To Apply:

To apply, send us an email at jobs+email_marketing_specialist@avail.co with the items above. Let us know if you have any questions!

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About this role

Apply before

August 18th, 2021

Job posted on

November 10th, 2020

Job type

Full Time

Hiring timezones

Avail is hiring for this role in the following timezones:

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About the company

Avail is a Chicago-based startup that provides the tools, education, and support that do-it-yourself landlords need to manage their rental properties. Our tools include syndicated rental listings, tena...
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