Senior User Acquisition Manager (Casual Gaming – IAA Monetization)

• Own and optimize UA campaigns across Applovin, Google Ads, and additional channels (e.g., TikTok, Meta, DSPs, ASA).
• Develop scalable UA strategies for casual gaming titles with IAA monetization, ensuring profitability and ROI-positive growth.
• Identify new growth opportunities, testing different networks, creatives, and bidding strategies.
• Manage campaign setup, tracking, and attribution, ensuring data accuracy and proper event mapping.

Data-Driven Optimization Analysis

• Continuously analyze performance metrics (ROAS, LTV, CPI, retention, ARPU, etc.) to optimize acquisition funnels.
• Use a/b testing to refine creatives, targeting, and bidding strategies.
• Work closely with data teams to leverage BI tools and dashboards for real-time decision-making.
• Develop models for predictive LTV and guide budget allocation accordingly.

Creative Strategy Testing

• Collaborate with design teams to conceptualize, test, and iterate high-performing ad creatives tailored for different networks.
• Lead creative testing frameworks across Applovin and Google to identify winning formats and messaging.
• Stay ahead of trends in ad formats, automation, and audience segmentation for casual gaming audiences.

Cross-Team Collaboration Multi-Tasking

• Work cross-functionally with Product, Monetization, and Data teams to align UA strategies with game performance and revenue goals.
• Provide insights and recommendations on in-game optimizations that could improve LTV and ad monetization impact.
• Maintain a lean, test-and-learn mindset, iterating quickly without excessive resource dependencies.

Key Qualifications

• 5+ years of experience in User Acquisition, ideally within Casual Gaming (IAA monetization model).
• Expert knowledge of Applovin and Google Ads, including campaign structures, bidding strategies, and automation.
• Experience running multi-channel UA campaigns (Meta, TikTok, DSPs, ASA, Unity, IronSource, etc.).
• Strong analytical mindset, highly proficient in data interpretation, campaign analysis, and ROAS modeling.
• Experience with mobile attribution tools (AppsFlyer, Adjust, Singular, or similar).
• Proficiency in Excel, SQL, or BI tools (Looker, Tableau, or similar) is a strong plus.
• Ability to multitask and thrive in a fast-paced, lean environment while maintaining a hands-on approach.
• A natural curiosity for data and experimentation, always looking for ways to improve performance.

Why Join Us?

• Opportunity to own and scale user acquisition for high-growth casual games.
• Work with cutting-edge UA automation and machine learning tools.
• Collaborate with a highly skilled team in an agile, fast-moving environment.
• Competitive salary, performance bonuses, and career growth opportunities.

Join us and take our user acquisition strategy to the next level!

We believe in the following values, and hope you do too:

• Leverage Data to Build Product. We rely on data to make informed decisions and create products that solve real problems. While data guides us, we apply insight, context, and wisdom to interpret it thoughtfully.
• We Work Together to Serve Others. Collaboration is at the heart of everything we do. By serving others—customers, teammates, and stakeholders—we create value and build trust.
• Relentless Pursuit of Excellence, Insist on Higher Standards. We commit to grow and evolve in everything we do, constantly seeking opportunities to refine our processes, skills, and results. Excellence is a continuous journey, and we embrace a mindset of learning, adapting, and improving every day.
• Passionate Curiosity Fuels Perseverance. Passionate curiosity drives us to explore challenges, learn from setbacks, and adapt with resilience. It fuels our determination to find solutions and ensures we never give up.
• Direct and Straightforward, No Politics. Transparency and honesty are essential. We communicate clearly, focus on facts, and avoid unnecessary politics or hidden agendas.
• Lean Startup Mentality: Start Small, Iterate Quickly. We prioritize experimentation, fast learning, resourcefulness, agility, and innovation. We test, iterate, and adapt to achieve our goals efficiently.
• Ownership and Accountability. Everyone is empowered to take ownership of their work. We are accountable for our decisions, actions, and outcomes.