Marketing Specialist (Brilliant Harvest)

Marketing Campaigns & Communication

• Plan, draft, and distribute customer and dealer communications (release notes, announcements, newsletters, updates) in collaboration with Product and Marketing teams.
• Manage and optimize SendGrid (or similar) email campaigns; ensuring accurate targeting, strong messaging, and brand consistency.
• Support go-to-market initiatives for new product features or enhancements, translating technical updates into clear and engaging communications.

Content Creation & Brand Support

• Create and edit basic marketing and training materials such as one-pagers, how-to guides, slide decks, and short demo videos.
• Build visual assets in Canva or Adobe tools for digital campaigns, presentations, and dealer events.
• Capture customer stories, photos, and testimonials from dealers and farmers to share across our marketing channels.
• Support the execution of dealer programs and events, ensuring materials, signage, and communications are on-brand and on-time.
• Pitch in at events. Coordinate dealer event needs and provide on-the-ground support with materials and content capture.

Customer Support & Feedback Management

• Serve as the first point of contact for customer inquiries, issues, and feedback through HubSpot Service Hub.
• Collect customer feedback and usage insights, and collaborate with Product to inform improvements and bug fixes
• Maintain an organized feedback loop. Logging, tracking, and prioritizing customer feedback for review by product and marketing teams.
• Work closely with product management to communicate and prioritize feature requests, recurring issues, and user insights.
• Support onboarding and training by maintaining an up-to-date knowledge base and FAQs.

Analytics & Insights

• Track campaign performance, platform engagement, and user communication metrics to understand what drives adoption and retention.
• Generate insights and recommend improvements based on customer feedback and data trends.
• Collaborate with Product and Customer Success to ensure marketing efforts align with platform usage goals and user needs.

What You Bring:

• 2–4 years of experience in marketing, communications, or content creation; ideally within AgTech or the equipment industry.
• Strong written and visual storytelling skills; able to turn technical information into accessible, engaging content.
• Hands-on experience with marketing tools like SendGrid, HubSpot, Canva, or similar platforms.
• Analytical mindset; comfortable reviewing engagement data to optimize campaigns and measure success.
• Working knowledge of agriculture or construction equipment industries and comfort collaborating with dealers and farmers.
• Highly organized, detail-oriented, and proactive; able to manage multiple projects in a fast-paced startup environment.

Nice to Have:

• Experience with marketing automation or analytics tools (e.g., HubSpot, Google Analytics, Intercom)
• Familiarity with SaaS or product-led growth environments.
• Basic video editing or motion graphics experience.

Why Join Brilliant Harvest?

• Join a proven team led by serial entrepreneur, Remi Schmaltz that has successfully exited 2 previous agriculture companies.
• The opportunity to contribute to an innovative product team shaping the future of AI used in the large equipment space.
• A collaborative culture that values growth, learning, and impact.
• Competitive compensation and benefits.