United States onlyAt Veriforce, we help companies in high-risk industries keep their people, worksites, and supply chains safe and compliant. As a global leader in contractor and supply chain risk management, our SaaS platform simplifies contractor onboarding, credentialing, and compliance while providing powerful analytics and insights. Beyond software, we offer expert support, training, and consulting so our clients can operate with confidence. Together, we’re making workplaces safer every day.
What that means day-to-day:
The Industry Marketing Manager plays a critical role in driving growth within Veriforce’s priority industry verticals by translating industry strategy into executable, revenue-generating marketing programs.
This role goes beyond campaign execution. You will help Veriforce win in specific industries by partnering closely with Industry Sales Leaders, SDRs, Product Marketing, and Growth Marketing to activate account-based and field-informed programs that increase awareness, pipeline, and launch readiness.
You will develop deep familiarity with your assigned industries including buyer personas, regulatory pressures, competitive dynamics, and buying motions and apply that insight to campaigns, content, events, and sales enablement that support Veriforce’s industry GTM strategy.
Key Responsibilities
This is an ideal role for a marketer who wants ownership, industry depth, and measurable business impact.
What that means day-to-day:
What that means day-to-day:
Key Responsibilities
Industry GTM & Campaign Execution
- Support the execution of industry-specific go-to-market plans, aligned to Veriforce’s priority verticals and regional focus areas.
- Help design and execute multi-channel, account-based campaigns that target named accounts, buying committees, and priority personas.
- Translate industry strategy into practical execution across email, paid media, ABM, events, webinars, and sales touchpoints.
Sales & SDR Alignment
- Partner closely with Industry Sales and SDRs to ensure marketing efforts align with sales priorities, target account lists, and active opportunities.
- Support sales enablement by developing industry-specific messaging, talk tracks, and collateral that reflect real buyer challenges and buying stages.
- Participate in regular sales alignment rhythms to understand pipeline needs, competitive pressure, and launch readiness.
Content & Thought Leadership
- Coordinate the development of industry-relevant content, including case studies, landing pages, blogs, webinars, and field assets.
- Ensure content reflects:
- Industry-specific risks, regulations, and operating realities
- Buyer persona pain points (e.g., procurement, safety, compliance, operations)
- Veriforce’s differentiated value across contractor networks, compliance, insurance, and risk intelligence
- Incorporate market trends, customer insights, and competitive context into content planning.
Events & Field Marketing
- Support promotion and execution of industry events, including webinars, virtual roundtables, conferences, and regional field activities.
- Partner with sales and customer teams to maximize event impact before, during, and after execution.
ABM & Account Support
- Assist in executing account-based marketing programs for priority accounts and industry segments.
- Help activate named-account strategies through personalized messaging, coordinated campaigns, and sales collaboration.
Performance & Insights
- Track and report on campaign and industry performance metrics, including engagement, MQLs, pipeline influence, and sales feedback.
- Utilize industry and competitive research to inform messaging, positioning, and campaign opportunities.
- Use insights to continuously refine industry marketing execution.
What you’ll need to be successful:
Required
- 5+ years of B2B product or industry marketing experience, preferably in SaaS, compliance, supply chain, risk management, or regulated industries
- Experience executing multi-channel demand generation and ABM programs
- Strong understanding of how marketing supports pipeline creation and sales execution
- Proven ability to collaborate effectively with sales, SDRs, and cross-functional teams
- Data-driven mindset with experience tracking and reporting on marketing KPIs
- Strong project management, communication, and organizational skills
Preferred
- Experience supporting industry or vertical-based GTM strategies
- Familiarity with Salesforce and marketing automation platforms (e.g., Pardot)
- Exposure to ABM platforms such as Propensity, 6sense, Demandbase, or Terminus
- Experience marketing into complex buying groups or regulated industries such as utilities, manufacturing, chemicals, or energy
What you’ll get in return:
Here are just a few of the great reasons you should join our team!
- Work with a global team! We have colleagues and customers across North America and overseas.
- Veriforce is a great place to work! Our leaders and teams cite culture as one of the top reasons this is a great place to
- Veriforce provides
- 100% paid employee medical and dental insurance
- Monthly contributions to Health Savings Accounts
- A 401(k) match that is immediately fully vested
- Outstanding time off benefits
- Paid time off for volunteer activities
- Remote work
All job offers will be contingent on successful completion of a drug screen and background check.
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