Vice President of Field Marketing and Health Plan Sales (Remote with Travel)

Aeroflow Health – Vice President of Field Marketing and Health Plan Sales

Location: Remote with Travel

Aeroflow Health is a national leader in home medical equipment and clinical services. We combine technology, operational excellence, and compassionate expertise to deliver essential products and care directly to patients’ homes. At Aeroflow Health, we make healthcare accessible by taking a holistic approach to how we care for our patients.

We are equally as passionate about taking care of our employees. Recognized as one of the fastest-growing healthcare companies in the U.S., an Inc. 5000 honoree, and a certified Great Place to Work®, Aeroflow continues to seek ways they can be one of the nation’s top employers. As we continue to grow, we remain committed to building an exceptional workplace where talented professionals are empowered, supported, and inspired to make meaningful impact every day.

The Opportunity

Aeroflow Health is seeking a highly strategic and influential Vice President of Field & Health Plan Sales to lead and unify our national, field-based commercial organization.

This role is designed to bring all external-facing sales functions under one cohesive leadership umbrella, including National Sales, Territory Management, Field Marketing, National Accounts, and Health Plan Solutions Sales. The VP will establish a shared services sales model that supports multiple business units, ensuring consistency in go-to-market strategy, execution, and performance across the organization.

Reporting to the Chief Strategy Officer, this leader will play a critical role in translating enterprise strategy into field execution—driving national growth, expanding payer and provider partnerships, and building a scalable commercial infrastructure.

This role will also assume leadership of Health Plan Sales and National Accounts, transitioning ownership from existing leadership and partnering closely with key stakeholders across the organization. Success in this role requires strong executive presence, cross-functional influence, and the ability to align diverse stakeholders toward a unified commercial vision.

Your Primary Responsibilities

• Develop and execute a unified go-to-market strategy across all field sales channels supporting the business units and corporate strategy.
• Lead strategy development for both existing business lines and net new initiatives, including emerging market opportunities (e.g., clinical verticals, Care Compass, and future growth areas).
• Translate enterprise strategy into actionable, scalable sales plans across regions, channels, and customer segments.
• Ensure alignment and consistency in how Aeroflow goes to market across all external-facing teams.
• Build and lead a fully integrated sales organization, bringing together:
  • National Sales and Accounts
  • Territory Management
  • Field Marketing
  • Health Plan Solutions Sales
• Establish a shared services model that supports multiple business units rather than siloed sales teams.
• Develop and mentor a high‑performing, multi‑tiered leadership team; establish a culture of clarity and ownership where structure, performance expectations, and accountability are clearly defined across all levels.
• Foster a high‑performance culture focused on ownership, collaboration, and results.
• Assume ownership of Health Plan Sales and National Accounts, transitioning responsibilities from existing leadership.
• Partner closely with internal stakeholders to ensure continuity, alignment, and growth in payer relationships.
• Drive expansion of payer partnerships, strategic accounts, and enterprise-level opportunities.
• Position Aeroflow as a preferred partner through innovative, value‑driven solutions.
• Serve as a highly visible leader across the organization, partnering closely with senior stakeholders across business units and functions.
• Collaborate with leaders across Sales, Marketing, Strategy, Payor Relations, Clinical, and Operations to drive alignment and execution.
• Build strong, trust‑based partnerships across key stakeholders to support a unified commercial approach.
• Communicate effectively with executive leadership, providing insights, recommendations, and strategic direction.
• Champion a data‑driven sales culture, using insights to inform strategy, validate decisions, and optimize performance.
• Analyze sales data, market trends, and customer insights to identify opportunities and refine go‑to‑market strategies.
• Translate complex data into clear, actionable strategies that drive measurable results.
• Oversee performance metrics including pipeline health, forecasting accuracy, territory performance, and ROI on sales and marketing efforts.
• Own national revenue performance across all field and payer‑facing sales channels.
• Oversee forecasting, quota setting, and territory alignment to ensure attainment of organizational goals.
• Maintain budget oversight, including expenses related to client engagement, travel, and entertainment.
• Ensure effective allocation of resources to maximize return on investment.
• Lead national territory design, deployment strategy, and expansion planning.
• Identify high‑growth markets and oversee entry strategies, including hiring and resource allocation.
• Ensure field teams are equipped with the tools, insights, and support needed to succeed.
• Oversee field marketing to ensure alignment with sales priorities and market strategy.
• Drive integration between marketing and sales to enhance demand generation and customer engagement.
• Ensure consistent messaging and execution across all regions and channels.
• Champion a strong, performance‑driven sales culture across the organization.
• Support and help shape key engagement initiatives such as the National Sales Summit and President’s Club, reinforcing their importance to the broader organization.
• Partner with internal teams to bring these initiatives to life while serving as a visible champion of their purpose and impact.
• Inspire, motivate, and engage teams through clear vision, communication, and leadership presence.
• Continuously assess and evolve the structure of the commercial organization to support growth.
• Lead organizational design decisions across teams, roles, and leadership layers.
• Drive scalability, efficiency, and clarity as the organization expands.
• Employees have an individual responsibility for knowledge of and compliance with laws, regulations, and policies.
• Compliance is a condition of employment and is considered an element of job performance.
• Maintain HIPAA/patient confidentiality.
• Regular and reliable attendance as assigned by your schedule.
• Other job duties assigned.

Skills For Success

• Ability to translate enterprise vision into actionable commercial strategy.
• Experience building multi‑channel go‑to‑market strategies across business units.
• Strategic oversight of the sales operations and tech stack (CRM, BI, and other tools).
• Ability to analyze complex data sets (sales performance, payer trends, territory data, pipeline health).
• Translates data into clear insights and actionable strategies.
• Uses data to validate decisions, not just report outcomes.
• Strong understanding of KPIs, forecasting, and performance drivers.
• Comfort with ambiguity—can make decisions with imperfect data.
• Exceptional ability to communicate complex ideas simply and clearly.
• Strong executive presence—confident, credible, and concise.
• Ability to tailor messaging for different audiences (frontline – executive team).
• Experience presenting strategic commercial roadmaps and performance updates to the executive team.
• Skilled in telling a compelling story with data.
• Can influence without authority across functions and leadership levels.

Required Qualifications

• Bachelor’s degree in Business, Healthcare Administration, Marketing, or related field (MBA preferred).
• 15+ years of progressive leadership experience in national sales, payer sales, or commercial strategy.
• Experience in healthcare, managed care, or payer‑facing environments.
• Proven success leading complex, multi‑layered sales organizations across multiple channels.
• Demonstrated ability to build and execute go‑to‑market strategies across diverse business lines.
• Demonstrated success in organizational design and leading a shared services sales model in a complex, multi‑business unit environment.
• Proven experience leading and scaling a commercial organization through high‑growth transitions (e.g., $500M to $1B+ revenue).
• Strong analytical mindset with the ability to translate data into actionable business strategies.
• Exceptional executive presence, communication skills, and cross‑functional influence.
• Experience owning revenue targets and driving measurable growth.
• Ability to travel nationally as needed.

You might also have

• Experience leading health plan sales, national accounts, or enterprise partnerships.
• Experience building or transforming commercial organizations.
• Familiarity with integrated sales and marketing models.

What Aeroflow Offers

Competitive Pay, Health Plans with FSA or HSA options, Dental, and Vision Insurance, Optional Life Insurance, 401K with Company Match, 12 weeks of parental leave for birthing parent / 4 weeks leave for non‑birthing parent(s), Additional Parental benefits including fertility stipends, free diapers, breast pump, Paid Holidays, PTO Accrual from day one, Employee Assistance Programs and SO MUCH MORE!!

Aeroflow Health has been recognized both locally and nationally for the following achievements:

• Family Forward Certified
• Great Place to Work Certified
• Inc. 5000 Best Place to Work award winner
• HME Excellence Award
• Sky High Growth Award

Aeroflow Health is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.