Product Marketing Director

The Actian Data Platform provides a unified experience for ingesting, transforming, analyzing, and storing data. Flexible deployment options include cloud, on-premises, or in hybrid and multi-cloud environments.


Employee count: 201-500

United States only
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Actian transforms business by simplifying how people connect, manage, and analyze data. We do this with a passion for innovation, customer experience, and our people. Actian puts our greatest asset, our people, at the center and offers employees the opportunity to work in a fast-paced, collaborative environment focused on shared success. At Actian, we believe in culture add, and we don’t subscribe to ideologies that limit people’s potential. We don’t want people to just work here – we want them to belong here.
With a vision of being the most trusted, flexible, and easy to use data platform, our product portfolio includes the most performant data management, data integration, and data analytics products on the market. Customers use our cloud-native data platform to unify their data, explore and securely exchange data to run a variety of analytic workloads that provide real-time business insights at a fraction of the cost. Twenty-four (24) of the Fortune 100 companies use Actian technology in some of the most mission-critical applications that impact your daily life.

The Role

Actian Product Marketing Managers will partner with Product Management and Sales to support product launch, demand generation and sales enablement programs for the Actian data product portfolio which includes data integration, data management, and data analytics.
The core product marketing function is responsible for crafting and executing go-to-market strategies for our product portfolio, as well as developing personas, market insights, positioning, messaging, and content. The partner marketing function works closely with Sales/Alliances and across Marketing to build and execute a marketing plan in support of strategic partner relationships and pipeline.


  • 8+ years of enterprise data or analytics product marketing experience
  • Strong storytelling and messaging capabilities which communicate value propositions in a crisp and simple way.
  • Strong communication skills, both verbally and written
  • Strength in content development, writing, and editing.
  • Passion for messaging, positioning, and value proposition development
  • Strength in evangelizing products, both internally and externally with customers, prospects, and analysts
  • Strong analytical skills to create data sets, extract insights and develop actions to drive continuous improvement.
  • Strong project management and cross-collaboration skills to drive varied teams to consensus around go-to-market strategies and plans.
  • Experience in or knowledge of the analytics, database/warehouse, data integration or other data management related markets
  • Working knowledge of Salesforce and Jira


  • Work across Marketing, Product, and Sales to make product customer initiatives successful in the markets we serve including new product launches, product refresh, upsell/cross-sell strategies and migration strategies.
  • Craft and execute go-to-market strategies for our product portfolio, as well as developing personas, market insights, positioning, messaging, and content that brings the Actian Data Platform to life.
  • Bring products to market, develop messages and campaigns that create pipeline, and enable sales teams and customers to understand the Actian products.
  • Collaborate with Product Management, Sales, and Marketing to develop clear positioning, build product messaging within the context of the larger brand message, define core questions buyers need to have addressed during the buying cycle, create storylines that communicate value.
  • Create great storytelling, differentiated product positioning and messaging, and audience-centric content.
  • Ensure source documents such as messaging frameworks are available for downstream teams, and partner across the organization to drive adoption and consistency.
  • Serve as market-facing subject matter expert for the product area and interface with sales, industry analysts, customers, and prospects.
  • Define, communicate, and evangelize value propositions that differentiate products in the market customer segments we serve.
  • Enable our sales and business development teams with targeted content, playbooks, and messaging; drive consistency in the value that we articulate through all channels, aligning and informing demand generation programs.
  • Understand and document our buyer’s process, including where each buyer persona gets information, and the who, what, when and why behind the decisions they make.
  • Measure KPIs to determine effectiveness.
We value diversity at our company. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or any other applicable legally protected characteristics in the location in which the candidate is applying.

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About the job

Apply before

Nov 18, 2023

Posted on

Sep 19, 2023

Job type

Full Time

Experience level


Location requirements

Hiring timezones

United States +/- 0 hours

About Actian

Learn more about Actian and their company culture.

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Actian, a division of HCLSoftware, confidently transforms business by simplifying how people connect, manage, and analyze data.

What We Do

The Actian Data Platform gives customers the ability to innovate faster, gain real time insights, modernize at any pace, leverage native data integration, and deploy anywhere.

  • Actian Data Platform: Our data integration, management and analytics technologies are available as a suite of services in an easy to use, scalable platform deployed in any cloud, hybrid, or on-premises.

  • Data Integration: Connect data sources, applications, and businesses to orchestrate and automate flows of information.

  • Data Management: Whether transaction processing, complex object models, or edge computing is your priority, Actian offers the database that is best for your business.

  • Data Analytics: Run complex, ad hoc queries against billions of records with the fastest analytic performance in the industry.

Why Actian

Trusted. Flexible. Easy to Use.

Actian is helping businesses build a bridge to a data-defined future. We’re doing this by delivering scalable cloud technologies while protecting customers’ investments in existing platforms. Our patented technology has enabled us to maintain a 10-20X performance edge against competitors large and small in the mission-critical data management market. The most data-intensive enterprises in financial services, retail, telecommunications, media, healthcare and manufacturing trust Actian to solve their toughest data challenges. But our success goes beyond technology. It’s rooted in our people and an outstanding culture that values work-life balance, collaboration, and a spirit of innovation.

That’s why.

Employee benefits

Learn about the employee benefits and perks provided at Actian.

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Life insurance

Life insurance so you don't have to worry.

Disability insurance

Disability insurance so you don't have to worry.

Paid parental leave

Paid family leave for all parents to support you and your family.

Retirement benefits

401(k) and regional retirement plans to help you invest in your future.

View Actian's employee benefits
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