Demand Generation Manager
Remote-US
Marketing – Marketing /
Contract /
Remote
WHAT ARE WE LOOKING FOR?
Our Endava Family is growing! We are seeking a Demand Generation Manager to join our global marketing team. As a Demand Generation Manager at Endava, you will have 5+ years of marketing experience, with a strong understanding of B2B demand generation.
The Demand Generation Manager is responsible for building and implementing demand generation plans alongside the Demand Generation Lead for Endava’s focus industries. This particular role will most likely work on Healthcare and Life Sciences programs, however, might be exposed to other verticals too.
This person will spend 30% of their time assisting with setting strategy, and 70% of their time managing and working on the execution of an integrated go-to-market plan that meets the lead generation and financial goals of the business.
The teams are organized by global industries, with a group of specialists sitting in agile teams; each group includes a combination of writers, designers, event managers, digital and demand generation managers.
Campaigns are all-encompassing, including organic social, paid media, events, digital and content campaigns along with campaign reporting and analysis. The position requires a combination of coordination (vendors, partners, internal stakeholders and colleagues), project management and hands-on involvement in execution.
Responsibilities:
- Own the execution and operations of campaigns and make recommendations on marketing channels and tactics.
- Quality assurance for content; review for voice, brand guidelines, content quality and value, market fit, etc.
- Quality assurance for publishing, data, and reporting
- Creative instincts and ability to step into individual contributor tasks as necessary, copywriting, asset design, operations management, etc.
- Drive the execution of marketing tactics from start to finish, collaborating with stakeholders and leveraging the right internal processes.
- Leverage and optimize various channels, such as social media, email, content syndication, website, and paid ads.
- Build and maintain high-quality segmented databases and large data sets.
- Identify weaknesses and areas of improvement in existing marketing campaigns and propose pragmatic solutions within budgetary constraints.
- Report on marketing campaign performance and recommend adjustments necessary to improve performance or align to financial goals.
- Participate in forecasting, managing, and communicating lead flow expectations.
- Present on marketing activities and performance to a cross-functional group of stakeholders within the business regularly.
Required Skills:
- Bachelor's Degree or equivalent experience.
- 5-6 years of marketing experience, B2B or technology experience preferred.
- Strong communication and collaboration skills.
- Exceptional troubleshooting and problem-solving skills.
- Ability to operate under pressure and meet tight deadlines.
- Effective project and time management skills, especially when working with others.
- Demonstrate high attention to detail, organization, and preparedness.
- Excellent verbal and written communicator
- Strong familiarity with sales and marketing tools, specifically HubSpot (or other marketing automation tools), Highspot (or other content management tools), Microsoft Dynamics (or other CRMs), as well as sales enablement and project management tools (knowledge of Asana a plus)
