Head of Marketing Orchestration
Paris or Remote from France / São Paulo, Brazil
Marketing – Marketing /
Permanent /
Hybrid
Your Mission
We are looking for a Head of Marketing Orchestration to join the Global Marketing team at BlaBlaCar. The Marketing Orchestration team's mission is to define local go-to market strategies and execute them across the funnel from acquisition to retention, leveraging creative studio assets. You will be reporting to the VP of Marketing and working with a team that will grow to approximately 10-15 reports in 2024.
The team will have 2 main responsibilities:
- Marketing Orchestration: Leading and orchestrating local campaigns and go-to market action plans that are aligned with our business priorities and global marketing guidelines. Each Marketing Orchestrator will be responsible for their local market
- Content and assets creation: Our internal creative studio
Your Responsibilities
- Lead a team of marketing orchestrators and internal creative talents, empowering them to evolve into strategic business sparring partners for business owners while fostering their professional growth
- Be responsible for the yearly country marketing plans and accountable for the campaigns’ contribution to the overall business results
- Act as a strategic sparring partner to business P&L owners
- Ensure seamless integration of the local go-to market with the global marketing strategy and brand positioning
- Utilize global marketing insights to enhance and tailor local go-to-market strategies, ensuring alignment with overarching business goals
- Offer valuable local perspectives and data to enrich the global marketing strategy, fostering adaptability and responsiveness to diverse market dynamics
- Coordinate and prioritize local marketing needs and requests, within global marketing operations
- Foster a culture of collaboration by facilitating the exchange of best practices among diverse regions, promoting synergy and maximizing collective expertise
Your Qualifications
- Approx. 10-15 years in marketing organizations covering marketing strategy and go-to market strategy, with a focus on B2C/C2C
- Strong stakeholder management skills, with the ability to convince senior executives and sell internally your team
- Exceptional people management skills with experience in managing different levels of seniority and growing talents within the team
- Strong strategic thinking skills
- Strong data driven mindset
- Structure and ability to prioritize projects in a fast moving environment
- Strong experience of working with international markets (Brazil is a plus) and in an international work environment
- Excellent level of English
- Ability to assess creative work in light of business impact
- Nice to have: experience in the apps ecosystem and design-thinking experience
If you don’t meet 100% of the qualifications outlined above, tell us why you’d still be a great fit for this role in your application!
What we have to offer
- Full remote possible in France. In Brazil, the position can only be based in Sao Paulo.
- 4 additional weeks on top of legal maternity/paternity leaves
- Financial support for home office equipment
- Local meal plan policy and public transportation policy
- Relocation package and visa support
- Free unlimited carpooling & bus rides
- Personal growth via trainings, mentorship, and internal mobility programs
- Employee Stock ownership plan
- Regular team building events
- Mental health support through Moka.care
- 1 day off per year to test our product
- If you are based in Sao Paulo: Omint health plan, dentalcare, life insurance and Gympass access
Interested in joining the ride? Here’s what your hiring journey will look like
- A 45-min video-call with one of our Talent Acquisition Managers to get to know you, understand your career expectations and answer your questions
- A 60-min video-call with Flore Tyberghein, VP Marketing, to deepdive in your marketing expertise and people management skills
- A fully remote exercise, followed by a 60-min video-call with main global and local stakeholders to discuss about your exercise, evaluate your marketing expertise and ability to strategically understand local challenges
- Two 30-min video-calls with stakeholders: Khoi Nguyen, Senior VP Western Europe and Piotr Jas, Senior VP CEE & LATAM Marketplace, to evaluate your strategic thinking, leadership and stakeholder management skills
- A 30-min video-call with Verena Butt d’Espous, Chief Customer Officer for a final validation
Our hiring process lasts on average 25-30 days and offers usually come within 48 hours.
