# Zara Mathews

Zara Mathews is a remote worker on Himalayas, Content Head at COTO, based in India.

Source: https://himalayas.app/@zaramathews

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Brand and integrated marketing leader at COTO, shaping content and product journeys with consumer behavior and SEO insights.
```

| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | India |
| Authorized to work in | India |
| Salary expectations | 4235k+ INR |
| Job categories | Marketing And Branding Professional, Brand Manager, Content Manager, Product Manager, Creative Director |
| Skills | Brand Strategy, Integrated Marketing, Campaign Planning, Creative Direction, Brand Communications, Fashion Marketing, Footwear Marketing, D2C Marketing, Digital Marketing, Content Strategy, Social Media Strategy, Performance Marketing, SEO, Influencer Marketing, Celebrity Management |
| LinkedIn | https://linkedin.com/in/zaramathews |

## About

```text
At COTO, I lead Content, Social and Branding, connecting brand voice, creative direction and customer-facing communication. I also head UX/UI and collaborate with Product, Design, Technology and Business teams on product development and user journeys.

I’ve led brand and digital marketing at ELEVAR SPORTS across marketplace and D2C channels, and led creative strategy and campaign development at GRAND STEP HONG KONG. Across fashion, footwear and digital consumer brands, I’ve worked on campaign planning, consumer activations, influencer management, budget planning and ROI tracking.
```

## Experience

### Content Head (current)

COTO. Jan 2024 - Present

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Lead content, social, and branding, connecting brand voice and creative direction. Drive user engagement and retention initiatives, collaborating with product, design, and technology teams.
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Skills: Content-Strategy, Social-Media, Branding, UI-UX, SEO, AI-LLM, Jira

### Marketing Manager

Elevar Sports. Jan 2021 - Dec 2024

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Led brand and digital marketing across marketplace and D2C channels, supporting product positioning and campaign execution. Used performance marketing and consumer insights to inform decisions.
```

Skills: Digital-Marketing, Performance-Marketing, Ecommerce, Campaign-Management, Consumer-Insights

### Creative Group Head

Grand Step Hong Kong. Jan 2018 - Dec 2020

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Led creative strategy and campaign development, translating brand objectives into consumer-facing communications. Managed campaign planning from ideation through execution.
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Skills: Creative-Strategy, Campaign-Development, Brand-Communications, Project-Management

### Creative Campaign Head

Reliance Corporate (Lacewood). Jan 2016 - Dec 2018

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Developed campaign concepts, creative direction, and brand communication across marketing touchpoints. Contributed to integrated campaign planning and execution.
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Skills: Integrated-Marketing, Creative-Direction, Brand-Communications, Campaign-Planning

### Product Manager

Blueberry Trails. Jan 2014 - Dec 2016

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Worked across product, customer experience, and digital journeys, contributing to product strategy and user experience. Managed digital marketing budget planning and ROI tracking.
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Skills: Product-Management, Customer-Experience, Digital-Marketing, Budget-Planning, ROI-Tracking

### Assistant Director

Freelance / Production. Jan 2011 - Dec 2013

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Supported end-to-end production and execution across multimedia projects, building a foundation in storytelling and creative delivery.
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Skills: Production, Multimedia, Storytelling, Cross-functional-Coordination

## Tech stack

- Tableau
- Figma
- Jira
- Canva
- Midjourney

To contact Zara, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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