# Zaid Qureshi

Zaid Qureshi is a remote worker on Himalayas, Assistant Manager - Marketing at Apna, based in India.

Source: https://himalayas.app/@zaidqureshi

```text
CRM & lifecycle marketing manager at apna.co who scaled Apna Hiring Mela to 42% higher conversions.
```

| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | India |
| Authorized to work in | India |
| Salary expectations | 1389k+ INR |
| Job categories | Lifecycle Marketing Manager |
| Skills | CRM Marketing, Lifecycle Marketing, Customer Lifecycle Management, Marketing Automation, Customer Segmentation, Customer Journey Mapping, Customer Retention, Growth Marketing, Revenue Optimization, Conversion Rate Optimization, Funnel Optimization, Cohort Analysis, A B Testing, Campaign Analytics, WhatsApp Marketing |
| LinkedIn | https://linkedin.com/in/zaid-qureshi-449125193 |

## About

```text
At apna.co, I own CRM lifecycle marketing for a base of 1M+ employers across WhatsApp, email, SMS, RCS, push notifications, and web engagement. Targeted reactivation and retention campaigns increased monthly employer job postings by 333%.

I built and scaled Apna Hiring Mela, a monthly flagship CRM campaign that delivered 42% higher conversions than regular campaigns. I also designed nine automated lifecycle email journeys covering onboarding, activation, retention, reactivation, and monetization.

My work at apna.co has included optimizing WhatsApp communications to reduce costs by 50%+ and developing a reactivation strategy that generated ₹2.8L+ in incremental monthly revenue. Earlier, I progressed through operations and marketing roles, built Apna's chat support function from scratch, and led teams of 80–100 members.
```

## Experience

### Assistant Manager - Marketing (current)

[Apna](https://himalayas.app/companies/apna). Jan 2023 - Present

```text
Owns end-to-end CRM lifecycle marketing strategy for 1M+ employers across multiple channels. Increased monthly employer job postings by 333% and generated ₹75L+ monthly revenue through targeted campaigns.
```

Skills: CRM, Lifecycle-Marketing, Marketing-Automation, Segmentation, A-B-Testing, CleverTap, WhatsApp-Marketing, Email-Marketing, SMS-Marketing, RCS-Messaging, Push-Notifications, Online-Engagement, Campaign-Analytics, Customer-Journey-Mapping, Revenue-Optimization

### Senior Validation Expert

[Apna](https://himalayas.app/companies/apna). Jan 2019 - Dec 2023

```text
Progressed through multiple leadership roles in validation, operations, and marketing. Led teams of 80-100 members and built Apna's chat support function from scratch.
```

Skills: Operations-Management, Team-Leadership, Process-Optimization, Quality-Assurance, Cross-Functional-Collaboration

### Operations Lead

[Apna](https://himalayas.app/companies/apna). Jan 2019 - Dec 2023

```text
Progressed through multiple leadership roles in validation, operations, and marketing. Led teams of 80-100 members and built Apna's chat support function from scratch.
```

Skills: Operations-Management, Team-Leadership, Process-Optimization, Quality-Assurance, Cross-Functional-Collaboration

### Assistant Marketing Manager

[Apna](https://himalayas.app/companies/apna). Jan 2019 - Dec 2023

```text
Progressed through multiple leadership roles in validation, operations, and marketing. Led teams of 80-100 members and built Apna's chat support function from scratch.
```

Skills: Operations-Management, Team-Leadership, Process-Optimization, Quality-Assurance, Cross-Functional-Collaboration

### Validation Expert

[Apna](https://himalayas.app/companies/apna). Jan 2019 - Dec 2023

```text
Progressed through multiple leadership roles in validation, operations, and marketing. Led teams of 80-100 members and built Apna's chat support function from scratch.
```

Skills: Operations-Management, Team-Leadership, Process-Optimization, Quality-Assurance, Cross-Functional-Collaboration

## Education

### Indian Institute of Technology Patna

Professional GenAI, Artificial Intelligence

```text
Pursuing Professional GenAI certification from IIT Patna.
```

### Rajiv Gandhi Institute of Management & Technology

Bachelor of Business Administration, Marketing

```text
Completed Bachelor of Business Administration with a focus on Marketing in 2024.
```

### ITI Ambernath

Mechanical Fitter (HSC Equivalent), Mechanical Fitter

```text
Completed Mechanical Fitter (HSC Equivalent) in 2018.
```

### Bhaskar Hindi English High School

SSC, General

```text
Completed SSC in 2015.
```

## Tech stack

- Postman
- Metabase
- Gupshup
- Mixpanel
- Gemini
- Microsoft Excel
- Exotel
- Zapier
- Canva
- Microsoft Power BI
- Google Ads
- Perplexity AI
- ChatGPT

To contact Zaid, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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