# Yue Wu

Yue Wu is a remote worker on Himalayas, Growth Marketing at Worlds.cc, based in China.

Source: https://himalayas.app/@yuewu1

```text
Growth marketer at worlds.cc who planned creator acquisition and localized content strategy across Tier-1 regions and Mainland China.
```

| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | China |
| Authorized to work in | China |
| Salary expectations | 30k+ USD |
| Job categories | Growth Marketing, Performance Marketing Specialist |
| Skills | Growth Marketing, Performance Marketing, Creator Acquisition, Content Localization, KOL KOC Coordination, SEO and Keyword Research, Campaign Execution, Content Strategy, Copywriting, Community Management, New Media Operations, Paid Campaign Optimization, Livestream Performance Monitoring, Budget allocation, Douyin |
| Website | https://baby.github.io/wuye.github.io |

## About

```text
At worlds.cc - Entopia Inc., I led market growth across Tier-1 regions and Mainland China, planning creator acquisition and localized content strategy.

I also conducted KOL outreach and channel testing for worlds.cc.

At komiko.app - Story Engine, I supported market growth by creating copy for Discord, X, Instagram, and TikTok. I also assisted with KOL selection, SEO keyword research, and go-to-market planning.

In Beijing Zhilehuo Tech's performance marketing work, I built and optimized paid campaigns across Douyin, Xiaohongshu, and WeChat Channels, monitored livestream performance, and optimized budget allocation.
```

## Experience

### Growth Marketing

Worlds.cc. Jan 2026 - Present

```text
Led market growth for worlds.cc across Tier-1 regions and Mainland China, planning creator acquisition, localized content strategy, KOL outreach, and channel testing.
```

Skills: Market-Growth, Creator-Acquisition, Localization, KOL-Outreach, Channel-Testing

### Growth Marketing

Komiko App. Jan 2025 - Present

```text
Supported market growth for komiko.app by creating copy for Discord, X, Instagram, and TikTok, and assisted with KOL selection, SEO keyword research, and go-to-market planning.
```

Skills: Copywriting, Social-Media, SEO, KOL-KOC-Coordination, Go-To-Market-Strategy

### E-commerce Advertising

Beijing Zhilehuo Tech. Jan 2023 - Present

```text
Built and optimized paid campaigns across Douyin, Xiaohongshu, and WeChat Channels, monitored livestream performance, and optimized budget allocation.
```

Skills: Paid-Advertising, Douyin, Xiaohongshu, WeChat-Channels, Budget-Optimization, Stream-Monitoring

## Education

### Sichuan Normal University

Master of Arts, New Media. 2024 - Present

```text
Pursuing a Master of Arts in New Media, with coursework in AI, HCI, VR production, and AIGC creation, and involvement in avatar generation research with Beijing University and HKUST labs.
```

### Southwest Petroleum University

Bachelor of Engineering, Digital Media Technology. 2020 - 2024

```text
Earned a Bachelor of Engineering in Digital Media Technology, with coursework in AI, HCI, VR game development, and image processing, and received the National Scholarship and NCDA provincial awards.
```

## Tech stack

- Unity
- JavaScript
- Python
- HTML5
- Discord

To contact Yue, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

## People also viewed

- [Sophia Z](https://himalayas.app/@sophiaz): Chinese Marketing Specialist, Huqiao
- [Whale Shao](https://himalayas.app/@whaleshao): PPC Supervisor, Corsair
- [LUO YINGTING](https://himalayas.app/@luoyingting): Marketing Specialist, Shopee Information Technology Co., Ltd.
- [Edison User](https://himalayas.app/@Edison1): Senior New Media Operations Manager, 贝壳找房ke.com
- [珂言 黎](https://himalayas.app/@0003638): Product Marketing Specialist, Truesight Technology
- [estella sun](https://himalayas.app/@estellasun11): Digital Marketing & Advertising, Pinduoduo Temu
- [Mahlet Adamu](https://himalayas.app/@mahletadamu): Influencer Outreach & Performance Campaign Specialist, Voye Global eSim
- [zhen qin](https://himalayas.app/@zhenqin): TikTok Content Marketing, MOONTON Games
- [Judy Yang](https://himalayas.app/@judyyang1): Growth Manager – APAC, SEO, Bro Company
- [dorothy feng](https://himalayas.app/@dorothyfeng): AI Program Manager, Creatify AI