# youssef maher

youssef maher is a remote worker on Himalayas, Strategic Marketing & Franchise Consultant at Almed Group, based in United Arab Emirates.

Source: https://himalayas.app/@youssefmaher86

```text
I drive regional brand, CRM and commercial growth for consumer and hospitality businesses.
```

| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | United Arab Emirates |
| Authorized to work in | United Arab Emirates |
| Salary expectations | 60k+ USD |
| Job categories | Marketing Manager, Customer Growth Manager, Brand Manager, Franchise Consultant |
| Skills | Commercial Growth, Customer Growth, Regional Marketing, Brand Strategy, Brand Positioning, CRM, Loyalty, Omni Channel Marketing, Executive Franchise Leadership, Market Expansion, Performance Marketing, ROI Analysis, Pricing Strategy, Promotion strategy, Digital Marketing, Ecommerce, Delivery Marketing, Media Planning, Public Relations, Partnership Marketing, Customer Lifecycle Marketing, Google Analytics, CRM Systems, Meta Ads, Google Ads, TikTokAds, Adjust, Marketing Analytics, Marketing Reporting, Performance Dashboards |
| LinkedIn | https://linkedin.com/in/youssef-maher-96760834 |

## What I'm looking for

```text
I'm looking to lead regional marketing, customer growth, CRM and franchise strategies that turn customer insight into measurable revenue, stronger loyalty and scalable market expansion.
```

## About

```text
I've led regional marketing and customer growth across Costa Coffee, Nando's and Americana Restaurants, translating brand strategy into commercial results across MENA markets. At Costa Coffee, I led marketing across approximately 500 stores in 12+ markets and delivered 3x loyalty app acquisition, 10x+ campaign ROI and double-digit like-for-like growth.

I've built CRM, loyalty, omnichannel, pricing, promotion and franchise-growth strategies that increase transactions, customer value and profitability. I also advise leadership teams on market expansion, partnership models and performance-led marketing, including supporting JJ Chicken's Egypt entry and a campaign that delivered 3x ROI versus target.
```

## Experience

### Strategic Marketing & Franchise Consultant

Almed Group. Mar 2025 - Jun 2026

```text
Advised CEO and senior leadership on marketing, commercial growth, and franchise strategy across multiple brands. Built franchise growth roadmap and supported Egypt market entry for JJ Chicken, delivering a major campaign with 3x ROI vs target.
```

Skills: Franchise-Strategy, Market-Expansion, Commercial-Planning, Performance-Marketing, Measurement-Systems-Analysis-(MSA), ROI-Analysis

### Senior Marketing Manager - MENA

[Costa Coffee Ltd.](https://himalayas.app/companies/costa-coffee). May 2023 - Mar 2026

```text
Led regional marketing strategy across a portfolio of ~500 stores in 12+ markets, delivering 3x growth in loyalty app acquisition and 10x+ campaign ROI. Achieved +15% UAE LFL growth and +10% LFL across 22 KSA stores through targeted activations.
```

Skills: CRM, Loyalty, Omni-Channel-Marketing, Performance-Media, Pricing-Strategy, Franchise-Management, Campaign-Management, ROI-Analysis

### Head of Marketing & PR - UAE

Nando's. Mar 2021 - Apr 2023

```text
Led end-to-end UAE marketing function across brand strategy, customer growth, CRM, digital, PR, and partnerships. Delivered double-digit growth in transactions and revenue through integrated marketing and customer engagement.
```

Skills: Brand-Strategy, CRM, Loyalty, Customer-Lifecycle-Marketing, PR, Partnerships, Restaurant-Marketing, Integrated-Marketing

### Regional Brand Manager - GCC

Americana Restaurants. Jan 2015 - Apr 2020

```text
Delivered consistent 5%+ YoY sales growth through regional brand strategy and commercially focused marketing across GCC markets. Led marketing for 15+ store openings and expansion into Qatar and Bahrain.
```

Skills: Brand-Strategy, Market-Expansion, Digital-Marketing, Ecommerce, CRM, Distribution-Channels, Pricing-Strategy, Promotion

### Account Manager – Coca-Cola Account

Blink Marketing Solutions. Jan 2014 - Feb 2015

```text
Managed the Coca-Cola account, overseeing marketing campaigns and client relationships.
```

Skills: Account-Management, Client-Relations, Marketing-Campaigns

### Senior Account Executive

[Ogilvy & Mather](https://himalayas.app/companies/ogilvy). Jan 2012 - Dec 2013

```text
Managed client accounts and supported the delivery of marketing campaigns.
```

Skills: Account-Management, Client-Relations, Campaign-Execution

### International Sales Executive

IGI Real Estate. Jan 2010 - Dec 2011

```text
Handled international sales of real estate properties, managing client relationships and sales processes.
```

Skills: Sales, Client-Relations, International-Sales

### Account Executive

Leo Burnett. Dec 2008 - Dec 2009

```text
Supported account management and campaign execution for advertising clients.
```

Skills: Account-Management, Advertising, Campaign-Execution

## Education

### Cornell University

Marketing Leaders' Consumer Insights Strategy, Marketing. 2015 - 2015

```text
Completed the Marketing Leaders' Consumer Insights Strategy program at Cornell University in 2015.
```

### MSA University

Bachelor of Science, Advertising & Public Relations. 2004 - 2008

```text
Bachelor of Science in Advertising & Public Relations from MSA University, Egypt, from 2004 to 2008.
```

## Tech stack

- Google Analytics
- Google Ads
- Adjust

To contact youssef, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

## People also viewed

- [Noma Afiouni](https://himalayas.app/@nomaafiouni): Consultant Brand, Marketing & Communications, Al Gooru
- [Dalina Kashou](https://himalayas.app/@dalinakashou): Marketing Manager, Abu Laban Group
- [Mustaqeem Ahmed](https://himalayas.app/@mustaqeemahmed1): Marketing Specialist, Nexv
- [Meenu Singh](https://himalayas.app/@meenusingh): Head of Marketing, Dubai Outlet Mall
- [Zico Castelino](https://himalayas.app/@zicocastelino): Manager Performance Marketing, Nas Academy
- [Rianca Hepburn](https://himalayas.app/@riancahepburn): Agency Lead, STELEO Marketing Management
- [Karim Ghoneim](https://himalayas.app/@karimghoneim): Marketing Manager, Imdaad
- [Noor Shahin](https://himalayas.app/@noorshahin1): Marketing Specialist, xCube
- [Ahmed Sabri](https://himalayas.app/@ahmedsabri): Country Director of Marketing, Bayut.com
- [Moody work](https://himalayas.app/@moodywork): Head of Marketing Automation & Innovation, CSA Group