# Yasmine Abdullah Yasmine Abdullah is a remote worker on Himalayas, Senior Bilingual SEO, Content, & Organic Growth Strategist at Canva, based in United Arab Emirates. Source: https://himalayas.app/@yasmineabdullah ```text SEO strategist at Canva who improved MENA commercial-page visibility and delivered 40%+ of the H1 target within weeks. ``` | Detail | Value | | --- | --- | | Availability | Open to opportunities | | Location | United Arab Emirates | | Authorized to work in | United Arab Emirates, Germany, United States | | Salary expectations | 60k+ USD | | Job categories | SEO Strategist, Content Strategist, Digital Marketing Manager, Growth Marketing Manager | | Skills | SEO Strategy, Arabic SEO, Organic Growth, Content Marketing, Answer Engine Optimization, Generative Engine Optimization, SEO, Localization, Arabic Copywriting, UX Writing, Conversion Rate Optimization, Retention Marketing, Email Marketing, Paid Performance Marketing, App Store Optimization | | LinkedIn | https://linkedin.com/in/yasminety | ## About ```text At Canva, I took ownership of MENA SEO strategy and delivered 40%+ of the H1 target within weeks. I also helped replace machine-translated Arabic with dialect-aware copy and partnered with developers on technical SEO and user-journey improvements. At Airalo, I introduced a natural, dialect-aware content strategy that helped a new email campaign drive a 32% revenue increase in MENA. I also led recovery from the AI Overview disruption, restoring 30% in organic visibility and increasing traffic and clicks by 28% within months. At SEO Sherpa, I managed SEO and content strategy for bilingual and Arabic-only client brands, delivering 20%+ month-over-month and quarter-over-quarter organic growth across multiple brands. I hold an MBA in Marketing & International Business from the University of Toledo and bring Arabic and English content experience across MENA and global markets. ``` ## Experience ### Senior Bilingual SEO, Content, & Organic Growth Strategist (current) [Canva](https://himalayas.app/companies/canva). Apr 2026 - Present ```text Owned MENA SEO strategy, delivering 40%+ of H1 target within weeks and driving CTR and priority page performance wins. Diagnosed and resolved Arabic content quality issues, applied AEO/GEO strategies, and contributed to technical SEO and CRO improvements. ``` Skills: SEO-Strategy, Content-Strategy, Arabic-Localization, AEO, GEO, CRO, UX, Technical-SEO, Google-Search-Console, GA4, Looker, Ahrefs, SEMrush, Screaming-Frog, Hotjar, Clarity, Figma ### Bilingual SEO, Content & Integrated Marketing Communications Strategist [Airalo](https://himalayas.app/companies/airalo). Jun 2024 - Apr 2026 ```text Introduced dialect-aware content strategy driving 32% MENA revenue increase and scaled bilingual blog production achieving 42% increase in impressions. Led AEO recovery post-AI Overview, recovering 30% organic visibility and 28% traffic, and managed retention, paid performance, and social media strategies. ``` Skills: SEO, Content-Marketing, AEO, GEO, Email-Marketing, Retention, Paid-Performance, Social-Media-Strategy, Localization, ASO, CRO, UX, Google-Analytics, Ahrefs, SEMrush, Looker, Figma, Hotjar, Clarity ### Senior Bilingual SEO Content Lead and UX & CRO Strategist SEO Sherpa. Apr 2022 - Mar 2024 ```text Managed SEO and content strategy for 20+ bilingual and 5+ Arabic-only client brands, delivering 20%+ MoM and QoQ organic growth. Built and trained a bilingual team, developed keyword and content strategies, and implemented CRO and UX improvements. ``` Skills: SEO, Content-Strategy, CRO, UX, Keyword-Research, Competitive-Analysis, Ahrefs, SEMrush, Google-Search-Console, Looker, Figma, Hotjar, Clarity, Team-Leadership ### Marketing & Digital Growth Manager VA Computing. Oct 2021 - Apr 2022 ```text Established the company's digital presence from scratch as founding marketing hire, building social media, website, and blog. Architected the marketing function, developed brand identity, and led a team of two. ``` Skills: Digital-Marketing, Branding, Content-Strategy, Social-Media, Market-Research, Audience-Segmentation, Team-Leadership ### E-Commerce Digital & Content Marketing Team Supervisor Citruss TV. Jan 2017 - Dec 2021 ```text Supervised digital and content marketing team for a leading MENA e-commerce and retail media brand. Oversaw bilingual content production and digital campaigns. ``` Skills: Digital-Marketing, Content-Marketing, Team-Supervision, Bilingual-Content, Ecommerce ### Senior Bilingual Copywriter, Team Lead Landmark Group (STYLI). Jan 2017 - Dec 2021 ```text Led brand communications across web, app, social, and CRM in Arabic and English. ``` Skills: Copywriting, Brand-Communications, Arabic, English, CRM ### Senior Bilingual SEO Content Specialist Sales. Jan 2017 - Dec 2021 ```text Delivered bilingual SEO content and copy across GCC markets, strengthening regional Arabic-language presence and organic search performance. ``` Skills: SEO, Content-Writing, Bilingual-Copywriting, Arabic, English ### Communications, Social Media & Branding Manager Smart Business Services. Jan 2017 - Dec 2021 ```text Led brand communications, bilingual social media strategy, and branding. Managed Arabic/English content with cultural alignment to Saudi market audiences. ``` Skills: Brand-Communications, Social-Media-Strategy, Bilingual-Content, Branding ### Senior Content & PR Consultant Prime Minister's Office of UAE. Jan 2017 - Dec 2021 ```text Produced speeches, op-eds, press releases, and official reports aligned with UAE Vision 2050 frameworks. Synthesized high-level summaries and reports in Arabic and English from World Government Forum proceedings and international summits. ``` Skills: Content-Writing, PR, Speechwriting, Arabic, English, Report-Writing ### Senior Digital Marketer & Bilingual Copywriter Tarjama. Jan 2017 - Dec 2021 ```text Handled translation, localization, and content strategy for multiple brand clients. ``` Skills: Translation, Localization, Content-Strategy, Bilingual-Copywriting ### Marketing & Communications Specialist Yomken.com. Jan 2017 - Dec 2021 ```text Drove 20% increase in local and international media outreach within 3 months and boosted brand awareness across Egyptian media by 20% in 6 months. Developed regional expansion strategy for Tunisia, Morocco, and Jordan. ``` Skills: Marketing, Communication-Skills, Media-Outreach, Brand-Awareness, Regional-Strategy ## Education ### Dar al-Shifaa Certificate, Islamic Psychotherapy. 2026 - Present ```text Currently pursuing Islamic Psychotherapy studies at Dar al-Shifaa, expected completion in 2026. ``` ### Intellect Certified Grief Coach, Grief Coaching. 2025 - 2025 ```text ICF-Approved Certified Grief Coach certification from Intellect, completed in 2025. ``` ### The American University in Cairo Diploma, Digital Media. 2019 - 2020 ```text Digital Media Diploma from The American University in Cairo, Egypt, from 2019 to 2020. ``` ### University of Toledo MBA, Marketing & International Business. 2015 - 2017 ```text MBA in Marketing and International Business from the University of Toledo, USA, from 2015 to 2017. ``` ### Helwan University BSc, Management Information Systems. 2009 - 2013 ```text BSc in Management Information Systems from Helwan University, Egypt, from 2009 to 2013. ``` ## Tech stack - Google Search Console - Figma - HubSpot - Notion - Ahrefs - SEMrush - Hotjar - Screaming Frog - Microsoft Clarity - Looker Studio To contact Yasmine, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire). ## People also viewed - [Dina Ahmed](https://himalayas.app/@dinaahmed): Founder & Magazine Director, What Men Want Magazine - [Milica Petrovic](https://himalayas.app/@milicapetrovic2): Content Marketing Executive, Own Gold DMCC - [mohammed nayil](https://himalayas.app/@mohammednayil): Digital Asset Management Analyst, Hy Vee - [Faryal Shahid](https://himalayas.app/@faryalshahid): Strategy Manager, Dentsu - [Michael William](https://himalayas.app/@michaelwilliam1): Digital Marketing Manager, ADinB - [Ozair Akhtar](https://himalayas.app/@ozairakhtar): Performance Marketing Lead, Hive MENA - [Chandana J S](https://himalayas.app/@chandanajs): Senior Copy and Content Specialist, Ubrik Media - [Laraib Shabir](https://himalayas.app/@laraibshabir): Digital Marketing Manager, Marhaba Group of Companies - [Moneim Saied](https://himalayas.app/@moneimsaied): Communication Strategist, Provet Inc. - [David Suaza](https://himalayas.app/@davidsuaza): Marketing Strategist & Multi Channel Experience Architect, Freelance