# Wade Hextell Wade Hextell is a remote worker on Himalayas, Lead Digital Product Owner at Master Electricians Australia, based in Australia. Source: https://himalayas.app/@wadehextell ```text Digital Product Owner at Master Electricians Australia who led a six-system CRM migration and delivered a unified member experience. ``` | Detail | Value | | --- | --- | | Availability | Looking for a job | | Location | Australia | | Authorized to work in | Australia | | Salary expectations | 100k+ AUD | | Job categories | Digital Product Owner, Product Owner, Business Analyst | | Skills | Product Strategy, Product Roadmapping, Backlog Management, Backlog Prioritization, Agile Product Delivery, CRM Migration, API Development, API Integration, SSO Integration, Application Identity Integration, Customer Journey Mapping, UX Optimization, UX Design, Requirements Analysis, User Stories | | Website | https://pixlforge.cloud | | Portfolio | https://pixlforge.cloud | | LinkedIn | https://linkedin.com/in/wadehextell | | GitHub | https://github.com/auswade | ## About ```text At Master Electricians Australia, I led a CRM migration with integrations across six vendor systems and a new security SSO, alongside an in-house unified member experience. I also introduced Agile product delivery practices and an Information Management System to improve delivery reporting, documentation and collaboration. At Great Southern Bank, I developed a business banking onboarding experience that improved completion by 9.8%. At Suncorp, I led the Product Owner team for the Digital Motor Claims initiative and helped increase digital claims adoption by 6%; at NewsCorp, I integrated Facebook Instant Articles and Google AMP and built API-based reporting that cut monthly data collection from three days to minutes. I also work on PixlForge.cloud, an AI and design project focused on agentic AI platforms, dashboards and automations. ``` ## Experience ### Lead Digital Product Owner Master Electricians Australia. Aug 2023 - Apr 2026 ```text Led a CRM migration with integrations across six vendor systems and a new security SSO, complemented by a unified member experience developed in-house. Introduced Agile product development methodologies and delivered a major architecture upgrade on time and on budget, maintaining 99.99% annual uptime. ``` Skills: Product-Roadmapping, Task-Ownership, Prioritization, CRM-Migration, SSO, Application-Identity-Integration, Agile-Coaching, Release-planning, Delivery-Analytics, Documentation-Standards, Automation, AI-Solution-Design ### Digital Product Owner Great Southern Bank. Dec 2022 - Jun 2023 ```text Developed a new user experience for business banking customers, onboarding a complex user experience to the new phone and business banking application. Delivered a streamlined onboarding experience that improved business banking onboarding completion by 9.8%. ``` Skills: Customer-Journey-Mapping, User-Stories, Acceptance-Criteria, Web-and-Mobile-Onboarding-UX, Vendor-coordination, Reporting, Deep-Linking ### Digital Product Owner Brace168. May 2022 - Oct 2022 ```text Increased technical capability by capturing software technical information used to recruit and onboard new development teams. Proposed and upgraded the product technology stack and enhanced SDLC processes using Agile methodologies. ``` Skills: Technical-Discovery, Codebase-Documentation, Remote-Engineering-Teams, Rapid-Prototyping, Sandbox-and-Demo-Environment-Design, Technology-Stack-Upgrade-Planning, SDLC, Agile-Process-Improvement ### Lead Digital Product Owner Suncorp. Apr 2021 - May 2022 ```text Identified, proposed and designed a new Car Damage Data Capture solution, reducing claim submission times and saving millions in operational costs. Led the Product Owner team delivering Suncorp Insurance's strategic Digital Motor Claims initiative, increasing adoption of digital claims channels by 6%. ``` Skills: Product-Team-Coaching, Claims-Journey-Redesign, Feature-Discovery, Business-cases, UAT-coordination, Design-Systems, Multi-Brand ### Digital Product Owner NewsCorp. Mar 2019 - Apr 2021 ```text Analysed platform performance and user behaviour to drive UX enhancements across publishing and direct sales platforms. Delivered tactical improvements, maintaining 99.99% uptime across 50+ million monthly visits and integrating Facebook Instant Articles and Google AMP. ``` Skills: Web-Analytics, Behavioural-Insights, Release-planning, API-Reporting, Third-Party-Integrations, Subscription-Journeys, Portal-UX ### Business Analyst / Web Developer Alkira Software. Nov 2017 - Feb 2019 ```text Worked as a Business Analyst and Web Developer, contributing to software development and analysis tasks. ``` ### Web Developer QUT - Queensland University of Technology. Sep 2013 - Oct 2017 ```text Worked as a Web Developer, developing and maintaining web applications. ``` ### Web Developer AUS-MEAT. Apr 2011 - Sep 2013 ```text Worked as a Web Developer, developing and maintaining web applications. ``` ### Web Developer Vuetec Gaming. Apr 2007 - Mar 2011 ```text Worked as a Web Developer, developing and maintaining web applications. ``` ### Technical Support Officer (Level 2) WebCentral. Feb 2003 - Mar 2007 ```text Provided technical support at Level 2, assisting customers with technical issues. ``` ## Education ### University of California - Davis AI Agents: From Prompts to Multi-Agent Systems, Artificial Intelligence ```text Completed a course on AI Agents: From Prompts to Multi-Agent Systems in October 2026. ``` ### Vanderbilt University Agentic AI and AI Agents for Leaders Specialisation, Artificial Intelligence ```text Completed a specialisation on Agentic AI and AI Agents for Leaders in October 2026. ``` ### Scrum Alliance Certified Scrum Product Owner (CSPO), Agile ```text Earned the Certified Scrum Product Owner (CSPO) certification in September 2025. ``` ### Australian Institute of Management Coaching for High Performance, Management ```text Completed a course on Coaching for High Performance in October 2023. ``` ### ICAgile Agile Product Ownership (ICP-APO), Agile ```text Earned the Agile Product Ownership (ICP-APO) certification in August 2023. ``` ### TAFE Diploma in Information Technology, Information Technology ```text Completed a Diploma in Information Technology in November 2001. ``` ## Tech stack - Cloudflare - Google Analytics - Figma - Jira - Python - PHP - Confluence - Trello - WordPress - Miro - Zapier - SQL - Claude Code - BPMN - AWS - HTML - CSS To contact Wade, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire). ## People also viewed - [Tristan Gough](https://himalayas.app/@tristangough): Product Manager, Playvox - [NEHA PRIYA](https://himalayas.app/@nehapriya): Product Manager, Wotton & Kearney - [Shrikhanth Kalyanaraman Krishnamoorthy](https://himalayas.app/@shrikhanthkalyanaram): Senior Business Analyst, Australian Super Pty Ltd. - [Patrick Zhou](https://himalayas.app/@patrickzhou): Digital Engagement, Insurance Australia Group (IAG) - [Murphy Trueman](https://himalayas.app/@murphytrueman): Senior Product Designer, Thinkmill - [Russell Holt](https://himalayas.app/@russellholt): Head of Product, Vygo - [Melissa Cooper](https://himalayas.app/@melissacooper): Head of Product Management, Bluethumb - [Kev Alexander](https://himalayas.app/@kevalexander): Director, Lead/Senior BA & SM, BA TEK Consulting - [Vanessa Bennett](https://himalayas.app/@vanessabennett1): Product Owner, Finance, Auto & General - [Nadine Aronheim](https://himalayas.app/@nadinearonheim): Product Owner, Megaport Pty Ltd