# Vinay Thakur

Vinay Thakur is a remote worker on Himalayas, Performance Marketer at iOTA – A Creative Agency, based in India.

Source: https://himalayas.app/@vinaythakur3

```text
I build high-performing paid media campaigns that improve ROAS, CPA, and conversion outcomes.
```

| Detail | Value |
| --- | --- |
| Availability | Open to opportunities |
| Location | India |
| Authorized to work in | India |
| Job categories | Performance Marketer, Digital Marketing Specialist, Social Media Marketing Specialist |
| Skills | Performance Marketing, Google Ads, Meta Ads, LinkedIn Ads, Lead Generation, E commerce Marketing, Campaign Optimization, Budget Management, A B Testing, Funnel Optimization, Audience Segmentation, Remarketing, Conversion Rate Optimization, Creative Strategy, Google Analytics 4, Google Tag Manager, Conversion Tracking, Looker, GoHighLevel, Excel, Microsoft Word, PowerPoint, Keyword Research, Copywriting, On Page SEO, Social Media Marketing, Influencer Marketing, WhatsApp Marketing |
| LinkedIn | https://linkedin.com/in/vinaythakur1997 |

## What I'm looking for

```text
I'm looking for a performance marketing role where I can manage full-funnel paid campaigns, improve ROAS and CPA, use data to optimize conversions, and collaborate with creative, product, and analytics teams.
```

## About

```text
I've managed Google Ads, Meta, and LinkedIn campaigns at iOTA – A Creative Agency for e-commerce, entertainment, and D2C clients, balancing lead-generation and conversion objectives.

I manage quarterly paid-media budgets exceeding ₹5–6 lakh, optimize toward ROAS and CPA targets, and work with clients through onboarding, strategy calls, and ongoing account management.

For a comedy festival, I refined targeting and bidding to achieve 3+ ROAS on ticket sales. I also supported HopUP India's launch through geo-fencing and location-based targeting to build awareness in a new market.

I set up conversion tracking with Google Tag Manager and GA4, build Looker Studio reporting dashboards, and collaborate with product, analytics, and creative teams to improve landing pages and conversion funnels.
```

## Experience

### Performance Marketer

iOTA – A Creative Agency. Sep 2024 - Jul 2026

```text
Managed multi-channel paid media campaigns across Google Ads, Meta, and LinkedIn for e-commerce, entertainment, and D2C clients. Oversaw quarterly budgets exceeding ₹5–6 lakh, achieving ROAS and CPA targets, and led client onboarding and account management.
```

Skills: Google-Ads, Meta-Ads, LinkedIn-Ads, Lead-Generation, E-commerce-Marketing, Campaign-Optimization, Budget-Management, ROAS, CPA, Audience-Targeting, Geofencing, Google-Tag-Manager, GA4, Looker, Conversion-Tracking, A-B-Testing, Funnel-Optimization, Client-Management

### Digital Marketing Intern

Markivis Private Limited. Oct 2023 - Feb 2024

```text
Wrote ad and website copy for clients, increasing user engagement by 20% and 15% respectively. Applied on-page SEO practices, built Facebook ad campaigns, and prepared social media performance reports.
```

Skills: Copywriting, On-Page-SEO, Keyword-Optimization, Facebook-Ads, Audience-Targeting, Social-Media-Reporting, Influencer-Collaboration, WhatsApp-Marketing

### Social Media Marketing Intern

HimTrek. Apr 2023 - Aug 2023

```text
Built and executed social media strategies that grew the follower base by 50% and increased website traffic by 30%. Ran a targeted ad campaign that generated ₹1,00,000 in revenue on a ₹3,000 ad spend.
```

Skills: Social-Media-Strategy, Content-Creation, Performance-Monitoring, Social-Media, Campaign-Management

### Technical Trainee

Air India Limited. Nov 2018 - May 2019

```text
Performed daily maintenance checks on aircraft components, ensuring compliance with safety regulations. Carried out servicing, modifications, and replacements of aircraft panels to improve performance and reduce downtime.
```

Skills: Aircraft-Maintenance, Safety-Compliance, Servicing, Modifications, Replacements

## Education

### Indira Gandhi National Open University

Bachelor of Arts, Arts

```text
Bachelor of Arts degree from Indira Gandhi National Open University, completed in 2024.
```

### Star Aviation Academy

Aircraft Maintenance Engineering, Aircraft Maintenance Engineering

```text
Aircraft Maintenance Engineering program from Star Aviation Academy, completed in 2018.
```

## Tech stack

- Google Tag Manager
- Looker
- Microsoft Excel
- Google Ads
- LinkedIn Ads
- Go High Level
- Microsoft Word
- Looker Studio
- Microsoft PowerPoint

To contact Vinay, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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