# Vinayak Bajpai

Vinayak Bajpai is a remote worker on Himalayas, Marketing Manager – Global Marketing Communications at SIVA Group, based in India.

Source: https://himalayas.app/@vinayakbajpai

```text
I build global B2B brand visibility, lead generation, and integrated marketing communications that drive measurable business impact.
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| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | India |
| Authorized to work in | India |
| Salary expectations | 192k+ INR |
| Job categories | Marketing Manager, Marketing Communications Manager, Brand Manager, Digital Marketing Manager, Content Marketing Manager |
| Skills | B2B Marketing, Marketing Communications, Brand Strategy, Content Strategy, Digital Marketing, Social Media Strategy, Social Media Marketing, LinkedIn marketing, Public Relations, Media Relations, Event Management, Exhibition Management, Lead Generation, Marketing Automation, Email Marketing, SEO, UI UX, Campaign Management, Go To Market Strategy, Brand Management, Content Creation, Content Management, Vendor Management, vendor negotiation, performance reporting, Google Ads, Vtiger CRM, Mailchimp, Facebook Marketing, Salesforce, Odoo, Canva, Wati, Generative AI, Gupshup, Google Analytics 4, Account Based Marketing |
| Website | https://vinayakbajpai21-crypto.github.io/vinayak-bajpai |
| LinkedIn | https://https://www.linkedin.com/in/vinayak-bajpai/ |

## What I'm looking for

```text
I’m looking to lead integrated B2B marketing and communications initiatives that connect brand strategy, digital growth, content, campaigns, and measurable pipeline impact across global markets.
```

## About

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I lead global marketing communications at SIVA Group, unifying brand messaging across six regions and directing website UI/UX, SEO, and data-driven campaign measurement.

I orchestrate go-to-market strategy for sustainable RFID labels and built a sales-enablement content engine of whitepapers, case studies, and blogs. By using Generative AI tools, I reduced content production time by 30% while maintaining brand voice.

Previously at Youngman India, I increased qualified B2B leads by 60%, grew social channels from zero to 5,000+ organic followers in six months, and generated 500+ trade-show inquiries. At Cosmo First, I supported the transition from Cosmo Films to Cosmo First and launched Fabritizer and Zigly.

My work combines creative storytelling, digital campaigns, PR, events, marketing automation, and performance reporting. I’ve also led purpose-led campaigns at FIAPO that generated more than 5 million engagements and 200,000+ petition sign-ups.
```

## Experience

### Marketing Manager – Global Marketing Communications (current)

SIVA Group. Sep 2024 - Present

```text
Unified brand messaging across SIVA Group, IoT, and ID verticals, ensuring consistent voice and visual identity across six global regions. Directed UI/UX overhaul and SEO strategy for group websites, projected to improve organic traffic by 50% and reduce bounce rates.
```

Skills: Brand-Strategy, SEO, UI-UX, Lead-Generation, KPI-Tracking, Content-Strategy, Generative-AI, Email-Marketing, Social-Media, Sales-Collateral

### Independent Consultant - Marketing

Self Employed. Feb 2024 - Aug 2024

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Designed multi-channel communication roadmaps and performance reporting frameworks, helping clients align digital activities with business objectives and maximize campaign ROI.
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Skills: Marketing-Strategy, performance-reporting, Digital-Marketing, ROI-Analysis

### Marketing Manager

Youngman India. Feb 2023 - Feb 2024

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Restructured online acquisition channels, delivering a 60% increase in qualified B2B leads while lowering Cost Per Lead. Built social media presence from ground up, scaling from 0 to 5,000+ organic followers in 6 months via high-engagement video content.
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Skills: Lead-Generation, Social-Media-Strategy, Video-Content, Event-Management, vendor-negotiation, Budget-Management

### Deputy Manager - Brand & Marketing Communications

Cosmo First Limited. Apr 2019 - Jan 2023

```text
Executed strategic transition from Cosmo Films to Cosmo First, harmonizing brand identity across digital assets, internal comms, and global PR channels. Led go-to-market launch for Fabritizer and Zigly, defining brand architecture, packaging, and digital positioning.
```

Skills: Rebranding, Brand-Architecture, Media-Relations, PR, Marketing-Automation, Performance-Dashboards

### Digital Communications Manager

FIAPO. Jul 2017 - Mar 2019

```text
Formulated and executed the brand's annual communication strategy, driving an 80% increase in social media followership. Led digital communications, social media, website, and all external communications.
```

Skills: Social-Media-Strategy, Digital-Communication, Campaign-Management, Email-Marketing, Content-Creation

### Online Reputation (LNR) Executive

Gozoop Online. Aug 2016 - May 2017

```text
Managed social media presence for a prominent political party, amplifying reach of election campaigns. Enhanced visibility and engagement by developing social media strategies and promoting thought leadership.
```

Skills: Social-Media-Management, Political-Campaigns, Thought-Leadership, Engagement-Strategy

## Education

### Symbiosis International University

MBA/PGDM, Communications Management. 2014 - 2016

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Pursued an MBA/PGDM in Communications Management from Symbiosis International University from 2014 to 2016.
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### Uttar Pradesh Technical University

Bachelor of Technology, Electrical Engineering. 2009 - 2013

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Completed a Bachelor of Technology in Electrical Engineering from Uttar Pradesh Technical University from 2009 to 2013.
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## Tech stack

- Gupshup
- Salesforce
- Vtiger CRM
- Mailchimp
- ZoomInfo
- LinkedIn Sales Navigator
- Canva
- Google Ads
- LinkedIn Ads
- OpenAI API
- Anthropic Claude API
- Google Gemini API
- N8N
- Odoo
- Make
- OpenAI Agent Builder

To contact Vinayak, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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