# Viktoriia Ivanenko

Viktoriia Ivanenko is a remote worker on Himalayas, Content Lead at Mailtrap (Railsware Products Studio), based in Germany.

Source: https://himalayas.app/@viktoriiaivanenko

```text
Content & Video Marketing Lead at Mailtrap who grew its YouTube channel to 9K subscribers and made video its second-largest conversion channel.
```

| Detail | Value |
| --- | --- |
| Availability | Open to opportunities |
| Location | Germany |
| Authorized to work in | Germany |
| Salary expectations | 60k+ EUR |
| Job categories | Content Marketing Lead |
| Skills | Content Strategy, Content Marketing, Video Marketing, Video Production, B2B SaaS Marketing, YouTube Marketing, Podcast Production, SEO, GEO, Video SEO, Content Operations, Content Management, Technical Writer, Copywriting, Script Writing |
| Portfolio | https://viktoriiaivanenko-portfolio.lovable.app/portfolio.html |
| LinkedIn | https://linkedin.com/in/viktoriia-ivanenko |

## About

```text
At Mailtrap, I grew the YouTube channel from zero to 9K subscribers and made video the company’s second-largest conversion channel, with every fifth purchase originating there. I also built its production pipeline, content strategy, and automations.

I led content strategy and creative production across YouTube, podcast, social, SEO/GEO, and PR, and led a remote, distributed team of 10. I managed video production budgets from $20K to $100K.

I launched the Subject Line Blank podcast, which reached 1K YouTube subscribers and 700K views in six months, and grew the company LinkedIn page from 8K to 500K monthly impressions in six months. I also ran SEO and GEO work, including an AI outreach agent that helped raise Domain Rating from 87 to 92.

Before Mailtrap, I created web content and marketing strategy at Maxitech, after progressing from Senior Content Writer and Marketing Strategist to Web Content Team Lead. I presented Mailtrap’s video production approach at Email Marketing Summit ’25 and have consulted businesses including MarTech and Coupler.io on B2B video production.
```

## Experience

### Content Lead

Mailtrap (Railsware Products Studio). Aug 2025 - Nov 2026

```text
Led content strategy and creative production across YouTube, podcast, LinkedIn, Instagram, TikTok, SEO/GEO and PR content. Managed a team of 10 in a remote, async setting and owned video production budgets of $20K–$100K.
```

Skills: Content-Strategy, Video-Production, YouTube-Marketing, Podcast-Production, SEO, GEO, Team-Leadership, Budget-Management, Slack, Google-Workspace, Jira, Confluence, YouTube-Studios, Claude, ChatGpt, Gemini, Figma, Heygen, Canva, VEED, Higgsfield-AI, Poppy.Ai, Buzzsprout, Riverside, SERanking, Google-Search-Console, Peec-AI, Google-Analytics, VidIQ, Invideo.Ai, Midjourney, Runway

### Content Manager

Mailtrap (Railsware Products Studio). Aug 2023 - Aug 2025

```text
Led a team of 6 in a remote, distributed setting across content marketing, PR content, video production, video SEO and YouTube channel management. Built the Mailtrap YouTube channel from zero, including production pipeline, content strategy and automations.
```

Skills: Content-Marketing, Video-Production, Video-SEO, YouTube-Channel-Management, Team-Leadership, Remote-Team-Management, Content-Strategy, Automation

### Technical Content Writer

Mailtrap (Railsware Products Studio). Dec 2021 - Aug 2023

```text
Wrote technical blog articles, landing pages, technical guides, documentation, and knowledge base articles. Managed blog content for Mailtrap.
```

Skills: Technical-Writer, Content-Writing, Blogging, Documentation, Knowledge-Base, Landing-Pages

### Interpreter and Translator

Embassy of Switzerland in Ukraine. Jan 2010 - Dec 2022

```text
Provided interpretation and translation services for the Embassy of Switzerland in Ukraine.
```

Skills: Interpretation, Translation

### Web Content Team Lead

Maxitech Software. Aug 2021 - Oct 2021

```text
Managed the web content team and created content, strategies and messaging for software and media.
```

Skills: Content-Strategy, Team-Leadership, Content-Creation, Messaging

### Senior Content Writer and Marketing Strategist

Maxitech Software. Jun 2019 - Aug 2021

```text
Created content for websites, landing pages, banners and SEO articles, backed by research. Developed brand messages, tone of voice and content as part of branding and marketing strategy work.
```

Skills: Content-Writing, SEO, Landing-Pages, Brand-Messaging, Tone-of-Voice, Marketing-Strategy, Research

### Translator for Film Production

2Morrow Film. Jan 2016 - Dec 2019

```text
Provided translation services for film production.
```

Skills: Translation, Film-Production

### Interpreter

International Courtesy Competence. Jan 2015 - Dec 2019

```text
Provided interpretation services for International Courtesy Competence.
```

Skills: Interpretation

## Education

### University of Edinburgh

Residence Scholar. 2017 - 2017

```text
Residence Scholar at the University of Edinburgh in 2017.
```

### Kyiv National Linguistics University

PhD, English Language and Literature. 2006 - 2010

```text
Pursued a PhD in English Language and Literature at Kyiv National Linguistics University from 2006 to 2010.
```

### Clark University

English. 2008 - 2009

```text
Studied English at Clark University in the USA from 2008 to 2009.
```

## Tech stack

- Google Analytics
- Google Search Console
- Figma
- Slack
- Jira
- Google Workspace
- Confluence
- Gemini
- Canva
- Mistral AI
- Midjourney
- HeyGen
- Riverside
- ChatGPT
- Higgsfield AI
- Claude
- Runway

To contact Viktoriia, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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