# Vikas Sharma

Vikas Sharma is a remote worker on Himalayas, Digital Marketing Manager / Implementation Manager at Sri Aurobindo Society - Auro Scholar, based in India.

Source: https://himalayas.app/@vikassharma24

```text
SEO and organic growth leader at Auro Scholar who grew website traffic 20% and built a 121+ institutional partnership network.
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| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | India |
| Authorized to work in | India |
| Salary expectations | 2000k+ INR |
| Job categories | SEO and Growth Strategist |
| Skills | SEO Strategy, Organic Growth Strategy, SEO team leadership, EdTech Marketing, Content Strategy, Partnership Development, Go To Market Strategy, Lead Generation, Conversion Rate Optimization, A B Testing, Funnel Optimization, Customer Journey Mapping, User Acquisition, User Retention, CRM Marketing |

## What I'm looking for

```text
I'm available immediately for remote or contract roles.
```

## About

```text
At Sri Aurobindo Society - Auro Scholar, I led SEO strategy and a digital marketing team, contributing to 20% website traffic growth, 40% higher active student engagement, and a 15% conversion-rate improvement. I also built a network of 121+ EdTech institutional partnerships supporting distribution and enrolment.

I used analytics, CRO, A/B testing, and lifecycle initiatives to guide growth, alongside AI-assisted reporting workflows and performance dashboards. Earlier, I analysed full-funnel performance at Funnearn and led marketing and operations in co-founder roles at Howlerrs and Machis Hospitality Pvt. Ltd.
```

## Experience

### Digital Marketing Manager / Implementation Manager

Sri Aurobindo Society - Auro Scholar. Feb 2020 - Apr 2024

```text
Led SEO strategy and team as part of a digital marketing strategy spanning SEM, organic channels, social, paid media, CRM-supported engagement and conversion optimisation. Drove website traffic, engagement, conversion-rate and churn results through analytics, CRO, A/B testing, segmentation and lifecycle marketing.
```

Skills: SEO, SEM, Google-Analytics-4, Looker, CRO, A-B-Testing, Lifecycle-Marketing, CRM, Paid-Media, Google-Ads, Meta-Ads, AI-Assisted-Analytics, Project-Management, ClickUp, Jira

### Digital Marketing Analyst

Funnearn. Jan 2019 - Jan 2020

```text
Analysed full-funnel digital performance across SEO, SEM, paid media, email and social channels to shape acquisition, engagement and conversion decisions. Built campaign dashboards, attribution analysis and stakeholder reports; used A/B testing and CRO insights to improve performance.
```

Skills: SEO, SEM, Paid-Media, Email-Marketing, Social-Media, A-B-Testing, CRO, Attribution-Analysis, Dashboarding, Google-Analytics

### Head of Marketing & Operations (Co-Founder)

Howlerrs. Jan 2017 - Jan 2018

```text
Developed go-to-market and brand-growth strategy for a niche F&B concept targeting Gen Z and Millennial audiences through digital, social and performance-led campaigns. Set SEO strategy and oversaw SEM, social media, funnel optimisation, analytics and reporting to improve visibility, conversions and commercial performance.
```

Skills: Go-To-Market-Strategy, Brand-Growth, SEO, SEM, Social-Media, Funnel-Optimisation, Analytics, Reporting

### Head of Marketing & Operations (Co-Founder)

Machis Hospitality Pvt. Ltd.. Jan 2011 - Jan 2017

```text
Directed digital marketing and lead-generation strategy across SEO, SEM, CRM and customer engagement, using campaign analytics to improve performance and retention. Led marketing, operations, client servicing, strategic partnerships and campaign delivery for corporate and government-sector clients, including USAID-linked work.
```

Skills: SEO, SEM, CRM, Customer-Engagement, Campaign-Analytics, Lead-Generation, Strategic-Partnerships, Client-Servicing

## Education

### Central Queensland University

Graduate Diploma in Business Management, Business Management. 2007 - 2008

```text
Completed a Graduate Diploma in Business Management at Central Queensland University from 2007 to 2008.
```

### RMIT University

Master of Business and Information Technology, Business and Information Technology. 2005 - 2007

```text
Completed a Master of Business and Information Technology at RMIT University from 2005 to 2007.
```

### Guru Gobind Singh Indraprastha University

Bachelor of Computer Applications, Computer Applications. 2001 - 2004

```text
Completed a Bachelor of Computer Applications at Guru Gobind Singh Indraprastha University from 2001 to 2004.
```

## Tech stack

- Jira
- ClickUp
- SQL
- Google Ads
- Looker Studio

To contact Vikas, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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