# Vika Hayrumyan

Vika Hayrumyan is a remote worker on Himalayas, Head of Marketing at Armenia Travel, based in Armenia.

Source: https://himalayas.app/@vikahayrumyan

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Marketing specialist at Armenia Travel, shaping tourism campaigns and destination-focused video production.
```

| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | Armenia |
| Authorized to work in | Armenia |
| Salary expectations | 60k+ USD |
| Job categories | Marketing Specialist, Head of Marketing, Marketing Team Lead, Marketing Coordinator, Business Development Executive |
| Skills | Marketing Strategy, Digital Marketing, Brand Development, Event Marketing, Advertising, Social Media Marketing, Content Strategy, Influencer Marketing, Public Relations, Marketing Analytics, KPI Analysis, Email Marketing, Search Engine Marketing, Affiliate Marketing, Lead Generation |

## About

```text
At Armenia Travel, I develop marketing strategies for inbound and outbound tourism across international markets. I manage multilingual social media and digital advertising campaigns, and shape destination-focused content from concepts and scripts through production.

As Marketing Team Lead at Armenian Auto Show, I led the marketing strategy and execution for Armenian Auto Show 3.0, coordinating promotion across digital, PR, influencer, partner, content, and offline channels.

At ACBA Trade LLC, I developed a marketing and PR strategy for the company’s new E-commerce platform and coordinated campaigns across email, social media, search, content, and affiliate marketing. My experience also includes event marketing, brand development, and marketing and sales work at Team2B, Elevate Marketing Agency, Zegashop Inc., and Fidem LLC.
```

## Experience

### Head of Marketing (current)

Armenia Travel. Oct 2026 - Present

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Develop and implement marketing strategies for inbound and outbound tourism across international markets. Manage multilingual social media platforms and execute digital advertising campaigns.
```

Skills: Marketing-Strategy, Social-Media-Management, Digital-Advertising, Meta-Ads, Google-Ads, Content-Strategy, Video-Production, Influencer-Marketing, KPI-Analysis, Campaign-Optimization

### Marketing Team Lead (current)

Armenian Auto Show. Apr 2025 - Present

```text
Led end-to-end marketing strategy for Armenian Auto Show 3.0, overseeing digital, PR, influencer marketing, partnerships, and content. Directed large-scale awareness and visitor acquisition campaigns.
```

Skills: Marketing-Strategy, Digital-Marketing, PR, Influencer-Marketing, Partnerships, Content-Strategy, Campaign-Management, Brand-Positioning

### Marketing Team Lead

Team2B. Mar 2024 - Sep 2026

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Develop and execute marketing strategies aligned with company goals. Lead and mentor the marketing team and monitor campaign effectiveness.
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Skills: Marketing-Strategy, Team-Leadership, Campaign-Management, Performance-Monitoring, Reporting

### Marketing Specialist

Real Marketing. May 2025 - Mar 2026

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Participated in planning and execution of large-scale concerts and entertainment events. Organized collaborations with well-known artists and developed marketing strategies for events.
```

Skills: Event-Marketing, Event-Planning, Collaboration, Marketing-Strategy, Social-Media, Digital-Advertising, Content-Creation, PR, Influencer-Marketing

### Marketing Coordinator

ACBA Trade LLC. Nov 2023 - Mar 2024

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Developed and executed comprehensive marketing and PR strategy for an e-commerce platform. Coordinated marketing outsourcing companies and oversaw multi-channel campaigns.
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Skills: Marketing-Strategy, PR, Ecommerce, Email-Marketing, Social-Media, SEM, Content-Marketing, Affiliate-Marketing, Cross-Functional-Collaboration, KPI-Analysis

### Marketing Specialist

Elevate Marketing Agency. Jan 2022 - Jan 2024

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Drove brand awareness and market positioning through integrated marketing campaigns. Developed and managed marketing and sales budgets.
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Skills: Brand-Awareness, Integrated-Marketing, Digital-Marketing, Social-Media, Event-Marketing, PR, Budget-Management, ROI-Analysis

### Head of Marketing and Sales

Zegashop Inc.. Jan 2021 - Jan 2024

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Collaborated with cross-functional teams to align marketing and sales efforts. Utilized data analytics and market research to optimize performance and ROI.
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Skills: Marketing-Strategy, Sales-Strategy, Cross-Functional-Collaboration, Data-Analysis, Market-Research, ROI-Optimization

### Business Development Executive

Fidem LLC. Jan 2020 - Dec 2023

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Developed and executed strategic marketing and sales plans to drive business growth. Led a team of marketing and sales professionals and identified market trends.
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Skills: Business-Development, Marketing-Strategy, Sales-Strategy, Team-Leadership, Market-Research, Competitive-Analysis

## Education

### Armenian State University of Economics

Bachelor's Degree, Business Development. 2022 - Present

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Pursuing a degree in Business Development Group at the Faculty of Management, Service department.
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### Business Development Group

Agile Project Management, Project Management. 2021 - 2021

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Completed Agile Project Management training.
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## Tech stack

- Google Ads

To contact Vika, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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