# vijay kumar

vijay kumar is a remote worker on Himalayas, Asst. Manager (Digital Transformation) at ICFAI Group, based in India.

Source: https://himalayas.app/@vijaykumar15

```text
I am a digital marketer specializing in Google Ads, PPC, SEO, and paid acquisition.
```

| Detail | Value |
| --- | --- |
| Availability | Open to opportunities |
| Location | India |
| Authorized to work in | India |
| Job categories | Digital Marketing Manager, PPC Specialist, SEO SEM Analyst, Paid Social Media Supervisor, eCommerce Marketing Specialist, Digital Transformation Specialist, CRO Specialist, Marketing Manager, Social Media Marketing Manager, Digital Brand Manager, Digital Marketing Supervisor |
| Skills | The Hoth, On Page SEO, Off Page SEO, Technical SEO, Google Search Console, Google Ads, Bing Ads, Google Merchant Center, Meta Ads, Twitter Ads, LinkedIn Ads, Google Analytics, Google Tag Manager, SpyFu, SEMrush, Ahrefs, Mailchimp, HubSpot, WordPress, HTML, CSS, Shopify, Bid Management, Competitor Research, Remarketing, Shopping PLA Campaigns, Display Advertising, Paid Search Advertising, Call Only Campaigns, Campaign Optimization, Lead Generation, .NET, Hubstaff, Conversion Rate Optimization |
| Website | https://credential.net/profile/vijaytomar999/wallet#gs.5sq1j2 |
| Portfolio | https://upwork.com/freelancers/~018e49452d8cbc4013 |

## What I'm looking for

```text
I seek a growth-focused company role where I can lead paid acquisition, drive digital transformation, and deliver measurable ROI.
```

## About

```text
I have over 13 years of experience building and optimizing paid acquisition and SEO programs across B2B, B2C, SaaS, medical and e-commerce verticals, currently working as Asst. Manager (Digital Transformation) at ICFAI Group. I manage large-scale Google/Bing/Meta campaigns, CRO, analytics, and e-commerce feed management.

I have managed accounts with budgets up to $10,000/day, generated 18,000+ leads, boosted a drone client’s CTR from 0.1% to 1.23% and ROI from 200% to 750%, and launched social campaigns exceeding one million impressions. I focus on measurable growth, ROI optimization, and cross-channel paid media strategy.
```

## Experience

### Asst. Manager (Digital Transformation) (current)

ICFAI Group. Jun 2022 - Present

```text
Managing digital transformation and paid acquisition (Google/Bing/Meta) as Assistant Manager, optimizing campaigns to improve acquisition and conversion since June 2022.
```

Skills: Google-Ads, Bing-Ads, Meta-Ads, Google-Analytics, Google-Tag-Manager, Conversion-Rate-Optimization, Campaign-Optimization

### Google Ads / PPC Manager

Vivacious InfoTech. Jan 2012 - Jan 2022

```text
Managed Google Ads and PPC accounts across agencies and direct clients from 2012–2022, handling high-budget campaigns and driving measurable performance improvements including generating 18,000 leads at $0.55 CPA and managing accounts up to $10,000/day.
```

Skills: Google-Ads, Bing-Ads, PLA, Campaign-Optimization, Bid-Management, Conversion-Rate-Optimization, Google-Merchant-Center, Google-Analytics

### Sr. SEO/SEM Analyst

Connoisseur InfoTech Ltd. Jan 2011 - Apr 2012

```text
Performed on-page, off-page and technical SEO and managed SEM campaigns to improve organic rankings and paid search performance during a 1.5-year engagement.
```

Skills: On-Page-SEO, Off-Page-SEO, Technical-SEO, Google-Ads, Google-Analytics, SEMrush, Ahrefs, Link-Building

## Education

### Uttarakhand Technical University

Master of Computer Applications, Computer Applications. 2007 - 2010

```text
Completed Master of Computer Applications (MCA) at Uttarakhand Technical University from 2007 to 2010.
```

### MCRP University Bhopal

Bachelor of Computer Applications, Computer Applications. 2004 - 2007

```text
Completed Bachelor of Computer Applications (BCA) at MCRP University Bhopal from 2004 to 2007.
```

## Tech stack

- Twitter Ads
- Google Tag Manager
- Shopify
- Mailchimp
- Gmail
- .NET
- Google Analytics
- Google Search Console
- HubSpot
- WordPress
- Ahrefs
- SEMrush
- Hubstaff
- Google Ads

To contact vijay, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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