# Valeriya Lipatov-Kaloshina

Valeriya Lipatov-Kaloshina is a remote worker on Himalayas, Senior Partner Marketing Manager (Product) - Global at Mendix, based in Netherlands.

Source: https://himalayas.app/@valeriyalipatov-kalo

```text
Partner Marketing lead at Mendix, aligning product, sales, and partners to generate pipeline and accelerate deal flow.
```

| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | Netherlands |
| Authorized to work in | Netherlands |
| Salary expectations | 120k+ EUR |
| Job categories | Partner Marketing Manager, Field Marketing Manager, Product Marketing Manager, Head of Marketing |
| Skills | Partner Marketing, Partnership Development, Partner Activations, Go To Market Strategy, Go to Market Execution, Partner Enablement, Sales Enablement, Playbook Development, Multi Product Go To Market, Process Design, Process Standardization, Change Management, Strategic Partnerships, Co Marketing, Pipeline Generation |
| LinkedIn | https://linkedin.com/in/vkaloshina |

## About

```text
At Mendix, I build partner-facing messaging and value propositions that help agencies and sales teams position solutions and drive revenue. I work with Product and Sales on go-to-market initiatives, partner programs, and enablement to generate pipeline and accelerate deal flow.

At Aiven, I built the Partner Marketing team from zero across the globe and scaled international co-marketing programs across partner ecosystems including GCP and AWS. These programs strengthened brand equity and drove the highest pipeline contribution across teams.

Earlier, I led regional go-to-market work at Elastic and founded the Amsterdam-based marketing agency SIMQu. At Stryker, I launched a digital education program for FlexFinancial that resulted in double-digit sales growth within FY.
```

## Experience

### Senior Partner Marketing Manager (Product) - Global (current)

[Mendix](https://himalayas.app/companies/mendix). Jan 2024 - Present

```text
Built and activated partner-facing messaging and value propositions across key use cases and industries, enabling agencies and sales teams to confidently position solutions and drive revenue. Led go-to-market initiatives in collaboration with Product and Sales, aligning partner programs, field activities, and enablement to generate pipeline and accelerate deal flow.
```

Skills: Partner-Marketing, GTM-Strategy, Partner-Enablement, Sales-Enablement, Market-Insights, Event-Management, Pipeline-Generation

### Senior Partner Marketing Manager - Global

[Aiven](https://himalayas.app/companies/aiven). Jan 2022 - Dec 2024

```text
Built Partner Marketing team from zero across the globe, strengthening Aiven's brand equity through high-impact partner marketing programs and strategic partner integrations. Drove the highest pipeline contribution across teams and scaled international co-marketing programs across multiple partner ecosystems such as GCP and AWS.
```

Skills: Partner-Marketing, Team-Building, Co-Marketing, GCP, AWS, Pipeline-Generation

### Field Marketing Manager - EMEA

[Elastic](https://himalayas.app/companies/elastic). Jan 2020 - Dec 2022

```text
Led regional go-to-market strategy and execution across EMEA, aligning field marketing initiatives with global priorities and driving weekly ABM programs. Directed end-to-end execution of regional campaigns and events, optimizing programs for pipeline growth and revenue impact while ensuring strong localization, brand consistency, and measurable ROI.
```

Skills: Field-Marketing, ABM, Campaign-Management, Event-Management, Localization, ROI-Analysis

### Head of Marketing (Founder) - Global

SIMQu. Jan 2018 - Dec 2020

```text
Founded and led an Amsterdam-based marketing agency, overseeing global marketing operations and client relationships.
```

Skills: Marketing-Strategy, Agency-Management, Client-Relations

### Product Marketing Manager - Global

[Stryker](https://himalayas.app/companies/stryker). Jan 2016 - Dec 2018

```text
Served as a cross-functional marketer in the medical product industry, supporting 80 sales people across EMEA. Launched an innovative digital education program for sales enablement that resulted in double-digit growth in sales within the fiscal year.
```

Skills: Product-Marketing, Sales-Enablement, Brand-Development, Product-Launch, Event-Management, Digital-Education

## Education

### Amsterdam University of Applied Sciences

B.B.A., Business Administration. 2012 - 2016

```text
B.B.A. from Amsterdam University of Applied Sciences, 2012-2016.
```

### New York State University

Strategic Marketing. 2015 - 2015

```text
Studied Strategic Marketing at New York State University in 2015.
```

### Donghua University

Business in Asia. 2014 - 2014

```text
Studied Business in Asia at Donghua University in 2014.
```

## Tech stack

- Salesforce
- HubSpot
- Power BI

To contact Valeriya, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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