# Vaishali Aggarwal

Vaishali Aggarwal is a remote worker on Himalayas, GA4 & BigQuery Data Analyst at Project-Based, based in India.

Source: https://himalayas.app/@vaishaliaggarwal1

```text
I turn GA4 and marketing data into growth decisions and reliable reporting.
```

| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | India |
| Authorized to work in | India |
| Salary expectations | 30k+ USD |
| Job categories | Business Intelligence Analyst, Growth Analyst, Data Analyst, Product Analyst, Marketing Analyst |
| Skills | SQL, BigQuery, GA4, Looker, Google Tag Manager, Excel, Git, GitHub, CTEs, UNNEST, Data Structures, Table Suffix Filtering, Timezone Conversion, ROW_NUMBER, Lead, LAG(), Data Analysis, Business Intelligence, Growth Analytics, Product Analytics, Marketing Analytics, Funnel Analysis, Conversion Rate Optimization, Acquisition Analysis, Retention Analysis, Cohort Analysis, Customer Acquisition Cost, Customer Lifetime Value, Return on Ad Spend, Gross Margin, Customer Quality Analysis, Marketing Measurement, Attribution, Incrementality, A B Testing, Paid Advertising Analytics, CPA (Cost Per Acquisition), Click Through Rate, Data Quality, Data Blending, Data Reconciliation, Quality Assurance, Debugging, Pivot Tables, V Lookups, XLOOKUP, Google Ads, Meta Ads |

## What I'm looking for

```text
I'm looking for an analytics role where I can use SQL, BigQuery, GA4 and Looker Studio to improve product and marketing decisions through funnel analysis, measurement, experimentation and reliable reporting.
```

## About

```text
I analyze GA4, BigQuery and paid-media data to uncover acquisition, conversion and retention opportunities. My project work turns raw behavioral and marketing data into structured analysis for growth decisions.

I've built SQL workflows with UNNEST for nested GA4 event data, investigated a 15% GA4 UI versus BigQuery discrepancy through timezone conversion and traffic-source auditing, and created automated Looker Studio reporting for campaign performance.

I also analyzed $90K+ in Google and Meta media spend, evaluated attribution paths and customer quality, and created SQL sanity checks for transaction and item-category data quality. I bring funnel diagnostics, customer economics and experimentation thinking to marketing and product decisions.
```

## Experience

### GA4 & BigQuery Data Analyst (current)

Project-Based. Jan 2024 - Present

```text
Analyzed acquisition and retention trends in BigQuery, built SQL workflows, and created automated Looker Studio reporting for marketing KPIs. Investigated data discrepancies and performed data quality checks.
```

Skills: SQL, BigQuery, GA4, Looker, GTM, Excel, Git-Github, Data-Analysis, Marketing-Analytics, Data-Quality

## Education

### Pooranmal Degree College

Biological Science Studies, Biological Science. 2021 - 2022

```text
Pursued Biological Science Studies with a focus on scientific research methodology, data integrity, and analytical reasoning.
```

### HackerRank

SQL (Advanced), SQL

```text
Earned the SQL (Advanced) certification from HackerRank.
```

### Google Skillshop

Google Analytics 4 Individual Qualification, Google Analytics 4

```text
Earned the Google Analytics 4 Individual Qualification from Google Skillshop.
```

### Google

Looker Studio Skill Badge, Looker Studio

```text
Earned the Looker Studio Skill Badge from Google.
```

## Tech stack

- Google Tag Manager
- Looker
- GitHub
- Git
- SQL
- Google Ads
- Looker Studio

To contact Vaishali, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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