# Vaibhav Joshi

Vaibhav Joshi is a remote worker on Himalayas, Senior Digital Marketing Manager at Crompton Greaves Consumer Electricals Limited, based in India.

Source: https://himalayas.app/@vaibhavjoshi6

```text
Digital marketing leader at Crompton Greaves Consumer Electricals Limited who scaled AI search discoverability to 1,200+ keywords and 400%+ incremental traffic.
```

| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | India |
| Authorized to work in | India |
| Salary expectations | 2609k+ INR |
| Job categories | Digital Marketing Leadership |
| Skills | Digital Marketing, Performance Marketing, SEO, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), Growth Strategy, Martech, Marketing Automation, Programmatic Advertising, Media Planning, Social Media Marketing, Content Strategy, Online Reputation Management, Social Listening, E commerce Marketing |

## About

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At Crompton Greaves Consumer Electricals Limited, I lead full-funnel digital strategy across performance, SEO, social, and programmatic. I scaled AI-led discoverability to 1,200+ keywords in AI search results, driving 400%+ incremental traffic.

I also spearhead MarTech initiatives, including DAM implementation and AI-powered chatbots, and own social media across categories. Campaigns have delivered 90M+ reach and included a cricketing series with 30M+ views.

Earlier, I built digital strategies and eCommerce funnels at TATA Consumer Products (TATA Smart Foodz) and Future Group, and developed SEO and social campaigns at CuroCarte and Iksula. My experience spans consumer brands, eCommerce, performance marketing, SEO, and growth strategy.
```

## Experience

### Senior Digital Marketing Manager (current)

Crompton Greaves Consumer Electricals Limited. Apr 2022 - Present

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Lead full-funnel digital strategy across performance, SEO (incl. AEO & GEO), social, and programmatic for key categories. Scaled AI-led discoverability with 1200+ keywords in AI search results, driving 400%+ incremental traffic.
```

Skills: Performance-Marketing, SEO, AEO, GEO, Programmatic, Social-Media, Martech, DAM, AI-Chatbots, ORM, Social-Listening, Meta, Google-Ads, Amazon-DSP, OTT

### Assistant Manager – Digital Marketing

[TATA Consumer Products (TATA Smart Foodz)](https://himalayas.app/companies/tata-consumer-products-usa). Dec 2020 - Apr 2022

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Built and executed end-to-end digital strategy across acquisition, remarketing, and retention. Led awareness campaigns across YouTube and OTT platforms for new product launches.
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Skills: Digital-Strategy, Acquisition, Remarketing, Retention, YouTube, OTT, Performance-Marketing, Ecommerce

### Digital Performance Marketing/ SEO Expert

Future Group. Jun 2019 - Dec 2020

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Built and optimized an effective eCommerce funnel to enhance cost efficiency and ROI. Implemented digital strategies combining AdWords, SEO, programmatic, and affiliate marketing.
```

Skills: Performance-Marketing, SEO, Google-Ads, Programmatic, Affiliate-Marketing, Ecommerce

### Assistant Marketing Manager (Digital)

CuroCarte. Apr 2017 - Jun 2019

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Monitored campaign KPIs, driving higher click-through and conversion rates. Developed and executed SEO strategies to maximize organic traffic and ROI.
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Skills: Campaign-Management, KPI-Monitoring, SEO, Social-Media, ROI-Optimization

### Assistant Account Manager

Iksula. Aug 2014 - Mar 2017

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Conducted keyword research to align with business objectives. Provided SEO analysis, including website audits and technical recommendations, and implemented link-building strategies.
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Skills: Keyword-Research, SEO-Analysis, Website-audits, Technical-SEO, Link-Building

## Education

### Welingkar Management Institute

MBA, Marketing

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MBA in Marketing from Welingkar Management Institute.
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### Thadomal Shahani Engineering College

Bachelor of Engineering, Information Technology. Grade: 67.13%

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Bachelor of Engineering in Information Technology with 67.13% marks.
```

## Tech stack

- Google Ads

To contact Vaibhav, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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